The personal trainer and its images: instagram analysis based on some aspects of the bourdiesian theory

• Autor(a) principal: Lima, Leonardo Silva de
• Data de Publicação: 2023
• Outros Autores: Alves, Denise Fick, Myskiw, Mauro, Silveira, Raquel da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Motrivivência (Florianópolis)
• Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/95047
• topic: Instagram; Habitus; Ethnographic; Personal trainer; Instagram; Habitus; Etnografia; Entrenador personal; Instagram; Habitus; Etnografia; Personal trainer

The article presented here proposes to reflect on some of Pierre Bourdieu's concepts and how they emerge on the social network Instagram, through publications and interactions between the actors present there, the disputes for positions and the capital involved in these disputes. To this end, we seek this understanding through an ethnographic work carried out with a group of personal trainers working in the city of Porto Alegre, with active profiles on the social network and a flow of publications that demonstrate their work. Interactions were established in a personal and virtual way with six actors, who returned the initial contact and made it possible to enter the field. As a final debate, we propose, through Bourdieusian theory, to understand how the virtual world, based on images published on digital networks, generates influence and behavior patterns (in professional profiles) and consumption (professional characters as products).