Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean

Detalhes bibliográficos
Autor(a) principal: Ferreira, Sidnéa Nunes
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ilha do Desterro
Texto Completo: https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p199
Resumo:  This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issue, it identifies a shift from a balanced disconnected  top-bottom composition to two unbalanced but more connected top-bottom compositions. Then, it attempts at interpreting this shift as a process of duplication of the modern compositional pattern, corroborating the position of social theorists who understand postmodernity as a phase within modernity itself.
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spelling Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issue, it identifies a shift from a balanced disconnected  top-bottom composition to two unbalanced but more connected top-bottom compositions. Then, it attempts at interpreting this shift as a process of duplication of the modern compositional pattern, corroborating the position of social theorists who understand postmodernity as a phase within modernity itself.UFSC2013-07-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p19910.5007/2175-8026.2013n64p199Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; No. 64 (2013): Studies in Multimodality; 199-232Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; n. 64 (2013): Studies in Multimodality; 199-2322175-80260101-4846reponame:Ilha do Desterroinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p199/25151Copyright (c) 2013 Sidnéa Nunes Ferreirainfo:eu-repo/semantics/openAccessFerreira, Sidnéa Nunes2018-12-21T08:43:39Zoai:periodicos.ufsc.br:article/30158Revistahttp://www.periodicos.ufsc.br/index.php/desterroPUBhttps://periodicos.ufsc.br/index.php/desterro/oaiilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com2175-80260101-4846opendoar:2018-12-21T08:43:39Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
title Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
spellingShingle Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
Ferreira, Sidnéa Nunes
title_short Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
title_full Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
title_fullStr Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
title_full_unstemmed Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
title_sort Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
author Ferreira, Sidnéa Nunes
author_facet Ferreira, Sidnéa Nunes
author_role author
dc.contributor.author.fl_str_mv Ferreira, Sidnéa Nunes
description  This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issue, it identifies a shift from a balanced disconnected  top-bottom composition to two unbalanced but more connected top-bottom compositions. Then, it attempts at interpreting this shift as a process of duplication of the modern compositional pattern, corroborating the position of social theorists who understand postmodernity as a phase within modernity itself.
publishDate 2013
dc.date.none.fl_str_mv 2013-07-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p199
10.5007/2175-8026.2013n64p199
url https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p199
identifier_str_mv 10.5007/2175-8026.2013n64p199
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p199/25151
dc.rights.driver.fl_str_mv Copyright (c) 2013 Sidnéa Nunes Ferreira
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Sidnéa Nunes Ferreira
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSC
publisher.none.fl_str_mv UFSC
dc.source.none.fl_str_mv Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; No. 64 (2013): Studies in Multimodality; 199-232
Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; n. 64 (2013): Studies in Multimodality; 199-232
2175-8026
0101-4846
reponame:Ilha do Desterro
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Ilha do Desterro
collection Ilha do Desterro
repository.name.fl_str_mv Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com
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