Social TV: the synergy between hashtags and ratings

Detalhes bibliográficos
Autor(a) principal: Maria Veiga Sigiliano, Daiana
Data de Publicação: 2013
Outros Autores: Borges, Gabriela
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/148
Resumo: The article aims to discuss the recent phenomenon called Social TV and analyze how it has contributed to the release of the series Pretty Little Liars. As a result of the new ecosystem of connectivity we live in, Social TV modifies audience metrics, audience participation level, narratives, viewer reception, and brings back the appointment television. The American production Pretty Little Liars represents the meeting of three fundamental points for the engagement of the media subjects and the synergy between the backchannel and the TV.
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spelling Social TV: the synergy between hashtags and ratingsSocial TV: a sinergia entre as hashtags e os índices de audiênciaConvergênciaSocial TVTelevisão. Segunda TelaEngajamentoComportamento da AudiênciaThe article aims to discuss the recent phenomenon called Social TV and analyze how it has contributed to the release of the series Pretty Little Liars. As a result of the new ecosystem of connectivity we live in, Social TV modifies audience metrics, audience participation level, narratives, viewer reception, and brings back the appointment television. The American production Pretty Little Liars represents the meeting of three fundamental points for the engagement of the media subjects and the synergy between the backchannel and the TV.O artigo tem o objetivo de discutir o recente fenômeno chamado Social TV e analisar como o mesmo tem contribuído para a divulgação da série Pretty Little Liars. Fruto do novo ecossistema de conectividade que vivemos, a Social TV modifica as métricas da audiência, o nível de participação do público, as narrativas, a recepção do espectador e traz de volta o appointment television. A produção norte-americana Pretty Little Liars representa o encontro de três pontos fundamentais para o engajamento dos sujeitos midiáticos e a sinergia entre o backchannel e a TV.UFSCar2013-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/148Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 106-119Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 106-119Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 106-1192179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/148/117Maria Veiga Sigiliano, DaianaBorges, Gabrielainfo:eu-repo/semantics/openAccess2020-08-10T20:11:47Zoai:ojs.pkp.sfu.ca:article/148Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:47Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Social TV: the synergy between hashtags and ratings
Social TV: a sinergia entre as hashtags e os índices de audiência
title Social TV: the synergy between hashtags and ratings
spellingShingle Social TV: the synergy between hashtags and ratings
Maria Veiga Sigiliano, Daiana
Convergência
Social TV
Televisão. Segunda Tela
Engajamento
Comportamento da Audiência
title_short Social TV: the synergy between hashtags and ratings
title_full Social TV: the synergy between hashtags and ratings
title_fullStr Social TV: the synergy between hashtags and ratings
title_full_unstemmed Social TV: the synergy between hashtags and ratings
title_sort Social TV: the synergy between hashtags and ratings
author Maria Veiga Sigiliano, Daiana
author_facet Maria Veiga Sigiliano, Daiana
Borges, Gabriela
author_role author
author2 Borges, Gabriela
author2_role author
dc.contributor.author.fl_str_mv Maria Veiga Sigiliano, Daiana
Borges, Gabriela
dc.subject.por.fl_str_mv Convergência
Social TV
Televisão. Segunda Tela
Engajamento
Comportamento da Audiência
topic Convergência
Social TV
Televisão. Segunda Tela
Engajamento
Comportamento da Audiência
description The article aims to discuss the recent phenomenon called Social TV and analyze how it has contributed to the release of the series Pretty Little Liars. As a result of the new ecosystem of connectivity we live in, Social TV modifies audience metrics, audience participation level, narratives, viewer reception, and brings back the appointment television. The American production Pretty Little Liars represents the meeting of three fundamental points for the engagement of the media subjects and the synergy between the backchannel and the TV.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/148
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/148
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/148/117
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 106-119
Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 106-119
Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 106-119
2179-1465
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repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
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