narratives, branding and consumption: a brazilian supersystem transmedia intertextuality

Detalhes bibliográficos
Autor(a) principal: Bona, Rafael Jose
Data de Publicação: 2017
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290
Resumo: One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.
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spelling narratives, branding and consumption: a brazilian supersystem transmedia intertextualityNarrativas, branding e consumo: um supersistema de intertextualidade transmídia brasileirotransmedia intertextuality. NarrativeBrandingConsumptionOs Trapalhõesintertextualidade transmídiaNarrativabrandingconsumoOs Trapalhões.One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.Um dos primeiros estudos sobre transmídia é proveniente de Kinder, de 1991, ao constatar que as narrativas dos desenhos animados, veiculados na televisão dos EUA, eram construídas de forma hipertextual. Para este fenômeno, Kinder concebeu o conceito de intertextualidade transmídia. Nessa mesma época, no Brasil, pode-se afirmar que Os Trapalhões, grupo de humoristas formado por Didi, Dedé, Mussum e Zacarias, contribuiu para um supersistema transmídia brasileiro, por estar presente em diferentes plataformas de mídia. Foi dentro desse contexto que surgiu o objetivo deste trabalho: analisar os produtos de mídia derivados da televisão, como o cinema e os quadrinhos, de Os Trapalhões, a partir do conceito de intertextualidade transmídia proposto por Kinder. Os resultados constatam que esse fenômeno incentivava o consumo de suas obras, de outras narrativas de mídia e de produtos que levavam a marca do grupo e reforçavam as estratégias de branding do quarteto.UFSCar2017-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa descritiva e analíticaapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/290Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-1832179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/290/pdfCopyright (c) 2017 Rafael Jose Bonainfo:eu-repo/semantics/openAccessBona, Rafael Jose2020-08-10T20:10:21Zoai:ojs.pkp.sfu.ca:article/290Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:21Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
Narrativas, branding e consumo: um supersistema de intertextualidade transmídia brasileiro
title narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
spellingShingle narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
Bona, Rafael Jose
transmedia intertextuality. Narrative
Branding
Consumption
Os Trapalhões
intertextualidade transmídia
Narrativa
branding
consumo
Os Trapalhões.
title_short narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
title_full narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
title_fullStr narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
title_full_unstemmed narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
title_sort narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
author Bona, Rafael Jose
author_facet Bona, Rafael Jose
author_role author
dc.contributor.author.fl_str_mv Bona, Rafael Jose
dc.subject.por.fl_str_mv transmedia intertextuality. Narrative
Branding
Consumption
Os Trapalhões
intertextualidade transmídia
Narrativa
branding
consumo
Os Trapalhões.
topic transmedia intertextuality. Narrative
Branding
Consumption
Os Trapalhões
intertextualidade transmídia
Narrativa
branding
consumo
Os Trapalhões.
description One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa descritiva e analítica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Rafael Jose Bona
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Rafael Jose Bona
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183
Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183
Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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