narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290 |
Resumo: | One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet. |
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narratives, branding and consumption: a brazilian supersystem transmedia intertextualityNarrativas, branding e consumo: um supersistema de intertextualidade transmídia brasileirotransmedia intertextuality. NarrativeBrandingConsumptionOs Trapalhõesintertextualidade transmídiaNarrativabrandingconsumoOs Trapalhões.One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.Um dos primeiros estudos sobre transmídia é proveniente de Kinder, de 1991, ao constatar que as narrativas dos desenhos animados, veiculados na televisão dos EUA, eram construídas de forma hipertextual. Para este fenômeno, Kinder concebeu o conceito de intertextualidade transmídia. Nessa mesma época, no Brasil, pode-se afirmar que Os Trapalhões, grupo de humoristas formado por Didi, Dedé, Mussum e Zacarias, contribuiu para um supersistema transmídia brasileiro, por estar presente em diferentes plataformas de mídia. Foi dentro desse contexto que surgiu o objetivo deste trabalho: analisar os produtos de mídia derivados da televisão, como o cinema e os quadrinhos, de Os Trapalhões, a partir do conceito de intertextualidade transmídia proposto por Kinder. Os resultados constatam que esse fenômeno incentivava o consumo de suas obras, de outras narrativas de mídia e de produtos que levavam a marca do grupo e reforçavam as estratégias de branding do quarteto.UFSCar2017-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa descritiva e analíticaapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/290Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-1832179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/290/pdfCopyright (c) 2017 Rafael Jose Bonainfo:eu-repo/semantics/openAccessBona, Rafael Jose2020-08-10T20:10:21Zoai:ojs.pkp.sfu.ca:article/290Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:21Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality Narrativas, branding e consumo: um supersistema de intertextualidade transmídia brasileiro |
title |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
spellingShingle |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality Bona, Rafael Jose transmedia intertextuality. Narrative Branding Consumption Os Trapalhões intertextualidade transmídia Narrativa branding consumo Os Trapalhões. |
title_short |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
title_full |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
title_fullStr |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
title_full_unstemmed |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
title_sort |
narratives, branding and consumption: a brazilian supersystem transmedia intertextuality |
author |
Bona, Rafael Jose |
author_facet |
Bona, Rafael Jose |
author_role |
author |
dc.contributor.author.fl_str_mv |
Bona, Rafael Jose |
dc.subject.por.fl_str_mv |
transmedia intertextuality. Narrative Branding Consumption Os Trapalhões intertextualidade transmídia Narrativa branding consumo Os Trapalhões. |
topic |
transmedia intertextuality. Narrative Branding Consumption Os Trapalhões intertextualidade transmídia Narrativa branding consumo Os Trapalhões. |
description |
One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-12-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa descritiva e analítica |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/290/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Rafael Jose Bona info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Rafael Jose Bona |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183 Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183 Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 168-183 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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