Overview of emerging business models of open digital TV

Detalhes bibliográficos
Autor(a) principal: Souza de Lima, Felippe
Data de Publicação: 2015
Outros Autores: Leme Bressan, Danilo, Rolfsen Belda, Francisco, Fátima Durigan, Gisleine, Monteiro de Lima, Matheus
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246
Resumo: This article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models.
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spelling Overview of emerging business models of open digital TVPanorama dos modelos de negócios emerg entes da tv digital abertaTelevisãoModelo de NegóciosMultiplataformaThis article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models.O presente artigo tem como objetivo descrever modelos de negócios emergentes aplicados àTV digital aberta. A partir de uma pesquisa exploratória, o trabalho apresenta a atual realidadeda televisão aberta e seus modelos de negócios. Posteriormente, é feito um mapeamentopanorâmico buscando, assim, novas oportunidades de geração de receitas em negócio decomunicação audiovisual, considerando novos recursos tecnológicos que foramproporcionados pela digitalização da televisão aberta. Por fim, são apresentados casos,demonstrando maneiras adotadas por emissoras televisivas para gerar conteúdo adicionalmultiplataforma e desdobramentos estratégicos desenvolvidos para captar receitas por meiodestes modelos de negócios emergentes.UFSCar2015-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/246Revista GEMInIS; v. 6 n. 2 (2015): Cinema e Tecnologia; 183-196Revista GEMInIS; Vol. 6 No. 2 (2015): Cinema e Tecnologia; 183-196Revista GEMInIS; Vol. 6 Núm. 2 (2015): Cinema e Tecnologia; 183-1962179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/246/218Copyright (c) 2015 Felippe Souza de Lima, Danilo Leme Bressan, Francisco Rolfsen Belda, Gisleine Fátima Durigan, Matheus Monteiro de Limainfo:eu-repo/semantics/openAccessSouza de Lima, FelippeLeme Bressan, DaniloRolfsen Belda, FranciscoFátima Durigan, GisleineMonteiro de Lima, Matheus2020-08-10T20:10:53Zoai:ojs.pkp.sfu.ca:article/246Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:53Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Overview of emerging business models of open digital TV
Panorama dos modelos de negócios emerg entes da tv digital aberta
title Overview of emerging business models of open digital TV
spellingShingle Overview of emerging business models of open digital TV
Souza de Lima, Felippe
Televisão
Modelo de Negócios
Multiplataforma
title_short Overview of emerging business models of open digital TV
title_full Overview of emerging business models of open digital TV
title_fullStr Overview of emerging business models of open digital TV
title_full_unstemmed Overview of emerging business models of open digital TV
title_sort Overview of emerging business models of open digital TV
author Souza de Lima, Felippe
author_facet Souza de Lima, Felippe
Leme Bressan, Danilo
Rolfsen Belda, Francisco
Fátima Durigan, Gisleine
Monteiro de Lima, Matheus
author_role author
author2 Leme Bressan, Danilo
Rolfsen Belda, Francisco
Fátima Durigan, Gisleine
Monteiro de Lima, Matheus
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Souza de Lima, Felippe
Leme Bressan, Danilo
Rolfsen Belda, Francisco
Fátima Durigan, Gisleine
Monteiro de Lima, Matheus
dc.subject.por.fl_str_mv Televisão
Modelo de Negócios
Multiplataforma
topic Televisão
Modelo de Negócios
Multiplataforma
description This article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246/218
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 6 n. 2 (2015): Cinema e Tecnologia; 183-196
Revista GEMInIS; Vol. 6 No. 2 (2015): Cinema e Tecnologia; 183-196
Revista GEMInIS; Vol. 6 Núm. 2 (2015): Cinema e Tecnologia; 183-196
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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