Overview of emerging business models of open digital TV
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Data de Publicação: | 2015 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246 |
Resumo: | This article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models. |
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Overview of emerging business models of open digital TVPanorama dos modelos de negócios emerg entes da tv digital abertaTelevisãoModelo de NegóciosMultiplataformaThis article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models.O presente artigo tem como objetivo descrever modelos de negócios emergentes aplicados àTV digital aberta. A partir de uma pesquisa exploratória, o trabalho apresenta a atual realidadeda televisão aberta e seus modelos de negócios. Posteriormente, é feito um mapeamentopanorâmico buscando, assim, novas oportunidades de geração de receitas em negócio decomunicação audiovisual, considerando novos recursos tecnológicos que foramproporcionados pela digitalização da televisão aberta. Por fim, são apresentados casos,demonstrando maneiras adotadas por emissoras televisivas para gerar conteúdo adicionalmultiplataforma e desdobramentos estratégicos desenvolvidos para captar receitas por meiodestes modelos de negócios emergentes.UFSCar2015-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/246Revista GEMInIS; v. 6 n. 2 (2015): Cinema e Tecnologia; 183-196Revista GEMInIS; Vol. 6 No. 2 (2015): Cinema e Tecnologia; 183-196Revista GEMInIS; Vol. 6 Núm. 2 (2015): Cinema e Tecnologia; 183-1962179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/246/218Copyright (c) 2015 Felippe Souza de Lima, Danilo Leme Bressan, Francisco Rolfsen Belda, Gisleine Fátima Durigan, Matheus Monteiro de Limainfo:eu-repo/semantics/openAccessSouza de Lima, FelippeLeme Bressan, DaniloRolfsen Belda, FranciscoFátima Durigan, GisleineMonteiro de Lima, Matheus2020-08-10T20:10:53Zoai:ojs.pkp.sfu.ca:article/246Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:53Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Overview of emerging business models of open digital TV Panorama dos modelos de negócios emerg entes da tv digital aberta |
title |
Overview of emerging business models of open digital TV |
spellingShingle |
Overview of emerging business models of open digital TV Souza de Lima, Felippe Televisão Modelo de Negócios Multiplataforma |
title_short |
Overview of emerging business models of open digital TV |
title_full |
Overview of emerging business models of open digital TV |
title_fullStr |
Overview of emerging business models of open digital TV |
title_full_unstemmed |
Overview of emerging business models of open digital TV |
title_sort |
Overview of emerging business models of open digital TV |
author |
Souza de Lima, Felippe |
author_facet |
Souza de Lima, Felippe Leme Bressan, Danilo Rolfsen Belda, Francisco Fátima Durigan, Gisleine Monteiro de Lima, Matheus |
author_role |
author |
author2 |
Leme Bressan, Danilo Rolfsen Belda, Francisco Fátima Durigan, Gisleine Monteiro de Lima, Matheus |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Souza de Lima, Felippe Leme Bressan, Danilo Rolfsen Belda, Francisco Fátima Durigan, Gisleine Monteiro de Lima, Matheus |
dc.subject.por.fl_str_mv |
Televisão Modelo de Negócios Multiplataforma |
topic |
Televisão Modelo de Negócios Multiplataforma |
description |
This article aims to describe emerging business models applied to open digital TV. From an exploratory research, the work presents the actual reality of open television and its business models. Subsequently, an empirical mapping is made, thus seeking new opportunities for revenue generation in audiovisual commercialization, considering new technological resources that were provided by the digitization of open television. Finally, cases are presented, demonstrating ways in which television broadcasters can generate additional multi-platform content and strategic deployments designed to capture revenue through these emerging business models. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/246/218 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 6 n. 2 (2015): Cinema e Tecnologia; 183-196 Revista GEMInIS; Vol. 6 No. 2 (2015): Cinema e Tecnologia; 183-196 Revista GEMInIS; Vol. 6 Núm. 2 (2015): Cinema e Tecnologia; 183-196 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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