The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television

• Autor(a) principal: Pinheiro de Rezende, Heitor
• Data de Publicação: 2015
• Outros Autores: Ribas Ulbricht, Vânia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista GEMInIS
• Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/216

Brazilian open television corporations make a great effort to follow the transformation of contemporary communication influenced by the emergence of the internet. In this way, they increasingly condition the transmission of their content to the online scenario, aiming, through a transmedia narrative, to maintain a tenuous relationship with viewers and Internet users. For this purpose, they use the navigation devices of the Interaction Design that are used in the systems of websites and applications used in this process. As a consequence of this activity, it instigates a new commercial practice in the market that increases the profits of companies that adapt to this innovation. In order to evaluate this tendency, it is proposed in this article bases on Interaction, Transmission, Hypermedia and Crossmedia Design, as well as to adopt the Superstar program of Rede Globo, which uses the aforementioned resources in its communication process and innovates the method of commercial space offerings.