The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television
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Data de Publicação: | 2015 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/216 |
Resumo: | Brazilian open television corporations make a great effort to follow the transformation of contemporary communication influenced by the emergence of the internet. In this way, they increasingly condition the transmission of their content to the online scenario, aiming, through a transmedia narrative, to maintain a tenuous relationship with viewers and Internet users. For this purpose, they use the navigation devices of the Interaction Design that are used in the systems of websites and applications used in this process. As a consequence of this activity, it instigates a new commercial practice in the market that increases the profits of companies that adapt to this innovation. In order to evaluate this tendency, it is proposed in this article bases on Interaction, Transmission, Hypermedia and Crossmedia Design, as well as to adopt the Superstar program of Rede Globo, which uses the aforementioned resources in its communication process and innovates the method of commercial space offerings. |
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The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open TelevisionA Influência do Design de Interação e da Transmídia na Esfera Comercial da Televisão Aberta BrasileiraBrazilian open television corporations make a great effort to follow the transformation of contemporary communication influenced by the emergence of the internet. In this way, they increasingly condition the transmission of their content to the online scenario, aiming, through a transmedia narrative, to maintain a tenuous relationship with viewers and Internet users. For this purpose, they use the navigation devices of the Interaction Design that are used in the systems of websites and applications used in this process. As a consequence of this activity, it instigates a new commercial practice in the market that increases the profits of companies that adapt to this innovation. In order to evaluate this tendency, it is proposed in this article bases on Interaction, Transmission, Hypermedia and Crossmedia Design, as well as to adopt the Superstar program of Rede Globo, which uses the aforementioned resources in its communication process and innovates the method of commercial space offerings.Corporações da televisão aberta brasileira empregam um grande esforço para acompanhar a transformação da comunicação contemporânea influenciada pela emergência da internet. Dessa forma, condicionam cada vez mais a transmissão de seus conteúdos ao cenário online objetivando, por meio de uma narrativa transmídia, manter um relacionamento tênue com telespectadores e internautas. Para esse feito, recorrem aos dispositivos de navegabilidade do Design de Interação que são empregados nos sistemas de websites e aplicativos utilizados nesse processo. Como consequência dessa atividade, insurge uma nova pratica comercial no mercado que incrementa os lucros das empresas que se adaptam a essa inovação. Objetivando avaliar essa tendência é proposto nesse artigo embasamentos sobre o Design de Interação, Transmídia, Hipermídia e Crossmídia, assim como, adotar como objeto de estudo o programa Superstar da Rede Globo, que utiliza os recursos supracitados no seu processo de comunicação e inova o método das ofertas de espaços comerciais.UFSCar2015-06-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/216Revista GEMInIS; v. 6 n. 1 (2015): Design de Mídias; 17-39Revista GEMInIS; Vol. 6 No. 1 (2015): Design de Mídias; 17-39Revista GEMInIS; Vol. 6 Núm. 1 (2015): Design de Mídias; 17-392179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/216/187Pinheiro de Rezende, HeitorRibas Ulbricht, Vâniainfo:eu-repo/semantics/openAccess2020-08-10T20:11:08Zoai:ojs.pkp.sfu.ca:article/216Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:08Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television A Influência do Design de Interação e da Transmídia na Esfera Comercial da Televisão Aberta Brasileira |
title |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
spellingShingle |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television Pinheiro de Rezende, Heitor |
title_short |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
title_full |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
title_fullStr |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
title_full_unstemmed |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
title_sort |
The Influence of Interaction Design and Transmission in the Commercial Sphere of Brazilian Open Television |
author |
Pinheiro de Rezende, Heitor |
author_facet |
Pinheiro de Rezende, Heitor Ribas Ulbricht, Vânia |
author_role |
author |
author2 |
Ribas Ulbricht, Vânia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Pinheiro de Rezende, Heitor Ribas Ulbricht, Vânia |
description |
Brazilian open television corporations make a great effort to follow the transformation of contemporary communication influenced by the emergence of the internet. In this way, they increasingly condition the transmission of their content to the online scenario, aiming, through a transmedia narrative, to maintain a tenuous relationship with viewers and Internet users. For this purpose, they use the navigation devices of the Interaction Design that are used in the systems of websites and applications used in this process. As a consequence of this activity, it instigates a new commercial practice in the market that increases the profits of companies that adapt to this innovation. In order to evaluate this tendency, it is proposed in this article bases on Interaction, Transmission, Hypermedia and Crossmedia Design, as well as to adopt the Superstar program of Rede Globo, which uses the aforementioned resources in its communication process and innovates the method of commercial space offerings. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-06-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/216 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/216 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/216/187 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 6 n. 1 (2015): Design de Mídias; 17-39 Revista GEMInIS; Vol. 6 No. 1 (2015): Design de Mídias; 17-39 Revista GEMInIS; Vol. 6 Núm. 1 (2015): Design de Mídias; 17-39 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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