The Narrative that sells: the narrative as merchandise and as advertisement

Detalhes bibliográficos
Autor(a) principal: Telles, Luís Fernando Prado
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras (Santa Maria. Online)
Texto Completo: https://periodicos.ufsm.br/letras/article/view/25075
Resumo: This paper will explore the double sense of the narrative that sells. On the one hand, the text assumes the question about what makes the success of some fictional narratives that are sold well as products: the best sellers; on the other hand, this text asks about the kind of the narratives that are built to sell something, the advertising narrative, also known by the term storytelling. From this, is sought a possible confluency between the two types of narratives. For the construction of hypotheses for such issues, the paper uses the theoretical and methodological model of narratology.
id UFSM-19_afa0d008516e3b3f1a6ecd42955a992b
oai_identifier_str oai:ojs.pkp.sfu.ca:article/25075
network_acronym_str UFSM-19
network_name_str Letras (Santa Maria. Online)
repository_id_str
spelling The Narrative that sells: the narrative as merchandise and as advertisementA Narrativa que vende: a narrativa como mercadoria e como propagandaNarratologyBest sellerStorytellingLiteratureMerchandiseNarratologiaBest sellerStorytellingLiteraturaMercadoriaThis paper will explore the double sense of the narrative that sells. On the one hand, the text assumes the question about what makes the success of some fictional narratives that are sold well as products: the best sellers; on the other hand, this text asks about the kind of the narratives that are built to sell something, the advertising narrative, also known by the term storytelling. From this, is sought a possible confluency between the two types of narratives. For the construction of hypotheses for such issues, the paper uses the theoretical and methodological model of narratology.Este artigo pretende explorar o sentido duplo da narrativa que vende. Por um lado, parte da pergunta sobre o que faz o sucesso de certas narrativas ficcionais que se vendem bem enquanto produtos, os best sellers; por outro, pergunta-se sobre a natureza das narrativas que são construídas para vender algo, a narrativa publicitária, também conhecida pelo termo storytelling. A partir disso, busca-se a verificação de uma possível confluência entre os dois tipos de narrativas. Para a construção de hipóteses para tais questões, parte-se do modelo teórico e metodológico da narratologia.Universidade Federal de Santa Maria2016-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsm.br/letras/article/view/2507510.5902/2176148525075Letras; n. 53: (Dez. 2016) - Estudos narrativos: Componentes interdisciplinares; p. 132176-14851519-3985reponame:Letras (Santa Maria. Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttps://periodicos.ufsm.br/letras/article/view/25075/14478Copyright (c) 2016 Letrasinfo:eu-repo/semantics/openAccessTelles, Luís Fernando Prado2022-11-08T17:43:57Zoai:ojs.pkp.sfu.ca:article/25075Revistahttps://periodicos.ufsm.br/letrasPUBhttps://periodicos.ufsm.br/letras/oai||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com2176-14851519-3985opendoar:2023-01-09T16:16:19.967946Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)true
dc.title.none.fl_str_mv The Narrative that sells: the narrative as merchandise and as advertisement
A Narrativa que vende: a narrativa como mercadoria e como propaganda
title The Narrative that sells: the narrative as merchandise and as advertisement
spellingShingle The Narrative that sells: the narrative as merchandise and as advertisement
Telles, Luís Fernando Prado
Narratology
Best seller
Storytelling
Literature
Merchandise
Narratologia
Best seller
Storytelling
Literatura
Mercadoria
title_short The Narrative that sells: the narrative as merchandise and as advertisement
title_full The Narrative that sells: the narrative as merchandise and as advertisement
title_fullStr The Narrative that sells: the narrative as merchandise and as advertisement
title_full_unstemmed The Narrative that sells: the narrative as merchandise and as advertisement
title_sort The Narrative that sells: the narrative as merchandise and as advertisement
author Telles, Luís Fernando Prado
author_facet Telles, Luís Fernando Prado
author_role author
dc.contributor.author.fl_str_mv Telles, Luís Fernando Prado
dc.subject.por.fl_str_mv Narratology
Best seller
Storytelling
Literature
Merchandise
Narratologia
Best seller
Storytelling
Literatura
Mercadoria
topic Narratology
Best seller
Storytelling
Literature
Merchandise
Narratologia
Best seller
Storytelling
Literatura
Mercadoria
description This paper will explore the double sense of the narrative that sells. On the one hand, the text assumes the question about what makes the success of some fictional narratives that are sold well as products: the best sellers; on the other hand, this text asks about the kind of the narratives that are built to sell something, the advertising narrative, also known by the term storytelling. From this, is sought a possible confluency between the two types of narratives. For the construction of hypotheses for such issues, the paper uses the theoretical and methodological model of narratology.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsm.br/letras/article/view/25075
10.5902/2176148525075
url https://periodicos.ufsm.br/letras/article/view/25075
identifier_str_mv 10.5902/2176148525075
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsm.br/letras/article/view/25075/14478
dc.rights.driver.fl_str_mv Copyright (c) 2016 Letras
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Letras
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Letras; n. 53: (Dez. 2016) - Estudos narrativos: Componentes interdisciplinares; p. 13
2176-1485
1519-3985
reponame:Letras (Santa Maria. Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Letras (Santa Maria. Online)
collection Letras (Santa Maria. Online)
repository.name.fl_str_mv Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv ||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com
_version_ 1792205417257893888

Registros relacionados