Activities of marketing and production of fruit in Rondônia

• Autor(a) principal: Souza Filho, Theophilo Alves
• Data de Publicação: 2014
• Outros Autores: Paes-de-Souza, Mariluce, Barbosa, Flavio Lecir
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Monografias Ambientais
• Texto Completo: http://periodicos.ufsm.br/remoa/article/view/11274
• topic: Marketing; Produção; Frutas

In this research the marketing mix is understood as a set of marketing activities that guides the organization to a position of prominence in the market and were divided into three groups: strategic marketing activity , functional activity of marketing and operational activities of marketing. This study aimed to identify the types of marketing activities that are implemented by fruit growers in the city of Cacoal, the main production center of Rondônia, these producers members of a local productive arrangement Chain . For this, a qualitative research was done with the actors in the Chair Productive. The core activities of marketing are quite different than the theory prescribes , or are not being applied in the study sample and the local production of fresh fruit is threatened if the traffic conditions of the BR -364 are remedied. At present, a project doubling route is studied .