Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina

Detalhes bibliográficos
Autor(a) principal: Arruda, Giovana Silva de
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do UFSM
Texto Completo: http://repositorio.ufsm.br/handle/1/4556
Resumo: Corporate Social Responsibility (CSR) has received growing attention, both in academic and corporate area. Companies often define their approach to CSR in different views, being influenced by different factors at the regional, industrial and national levels. This study aimed to identify how the largest companies in Latin America are presented by terms of CSR, and is justified by the fact that, despite the increasing pressure on companies to develop an active role in promoting well-being social, there are few studies that seeks to identify how the Latin American companies approach this type of action. The research was conducted by analysis of organizational documents available on the websites of the top 100 Latin American companies listed in the ranking of "The biggest 500 " prepared by the magazine American Economy . The study is characterized as a cross-section analysis, where countries and sectors were analyzed as individual cases. To the data collection, we used the model proposed by Silberhorn and Warren (2007), which includes motivation principles of CSR, CSR processes and issues related to Stakeholders. For the analysis of results, comparisons were made among the countries surveyed and among the sectors to which firms belong. It was found that, in general, firms of Brazil were more concerned in terms of socially responsible actions than the other firms in other countries of Latin America. Among the economy sectors, Commerce/Trades and Oil/Gas stood out positively about the process and socially responsible actions, while the Automotive/repair-parts fell behind, becoming the sector that has shown less interest in CSR issues.
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spelling 2017-04-122017-04-122010-04-30ARRUDA, Giovana Silva de. In search of a better world: an evaluation of the speech about social responsibility in the major companies of Latin America. 2010. 143 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2010.http://repositorio.ufsm.br/handle/1/4556Corporate Social Responsibility (CSR) has received growing attention, both in academic and corporate area. Companies often define their approach to CSR in different views, being influenced by different factors at the regional, industrial and national levels. This study aimed to identify how the largest companies in Latin America are presented by terms of CSR, and is justified by the fact that, despite the increasing pressure on companies to develop an active role in promoting well-being social, there are few studies that seeks to identify how the Latin American companies approach this type of action. The research was conducted by analysis of organizational documents available on the websites of the top 100 Latin American companies listed in the ranking of "The biggest 500 " prepared by the magazine American Economy . The study is characterized as a cross-section analysis, where countries and sectors were analyzed as individual cases. To the data collection, we used the model proposed by Silberhorn and Warren (2007), which includes motivation principles of CSR, CSR processes and issues related to Stakeholders. For the analysis of results, comparisons were made among the countries surveyed and among the sectors to which firms belong. It was found that, in general, firms of Brazil were more concerned in terms of socially responsible actions than the other firms in other countries of Latin America. Among the economy sectors, Commerce/Trades and Oil/Gas stood out positively about the process and socially responsible actions, while the Automotive/repair-parts fell behind, becoming the sector that has shown less interest in CSR issues.A Responsabilidade Social Empresarial (RSE) tem recebido crescente atenção, tanto na área acadêmica quanto corporativa. As empresas geralmente definem sua abordagem de RSE sob diferentes visões, sendo influenciadas por distintos fatores em nível regional, industrial e nacional. O presente estudo teve como objetivo identificar como as maiores empresas da América Latina se apresentam em termos de RSE, e se justifica pelo fato de que, apesar da crescente pressão exercida sobre as empresas para que estas exerçam um papel ativo na promoção do bem-estar social, ainda são escassos os estudos que buscam identificar como as empresas latino-americanas abordam este tipo de ação, não sendo suficientes para que se compreenda a real situação existente. A pesquisa foi realizada mediante a análise de documentos organizacionais disponibilizados nos websites das 100 maiores empresas da América Latina que figuram no ranking As 500 Maiores , elaborado pela revista América Economia. O estudo se caracteriza como uma análise cross-section, onde países e setores foram analisados como casos específicos. A coleta de dados foi realizada a partir do modelo proposto por Silberhorn e Warren (2007). Para a análise de resultados, foram realizadas comparações entre os países pesquisados e entre os setores aos quais as empresas pertencem. Verificou-se que, em geral, as empresas situadas no Brasil apresentaram-se mais preocupadas em termos de ações socialmente responsáveis do que as empresas situadas nos demais países da América Latina. Dentre os setores da economia, Comércio/SVGerais e Petróleo/Gás destacaram-se positivamente quanto aos processos e ações socialmente responsáveis, enquanto o Automotivo/Autopeças ficou em desvantagem, constituindo-se no setor que menos mostrou interesse pelas questões de RSE.application/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em AdministraçãoUFSMBRAdministraçãoResponsabilidade Social Empresarial (RSE)América LatinaSustentabilidadeCorporate Social Responsibility (CSR)Latin AmericaSustainabilityCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOEm busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América LatinaIn search of a better world: an evaluation of the speech about social responsibility in the major companies of Latin Americainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisPereira, Breno Augusto Dinizhttp://lattes.cnpq.br/8919338859562451Estivalete, Vania de Fátima Barroshttp://lattes.cnpq.br/6802457117269462Lima, Joao Vicente Ribeiro Barroso da Costahttp://lattes.cnpq.br/5278455249783896http://lattes.cnpq.br/2678220337572936Arruda, Giovana Silva de6002000000064005003003003001a17bc5d-037c-4579-b2a6-3d481777eae1e2492e4b-101a-4b0f-b795-c751707cd5f6eab6129b-e2c0-4edc-b5fc-7fdd6c60721968628f37-68fe-40de-af43-7971fae93657info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALARRUDA, GIOVANA SILVA DE.pdfapplication/pdf2983535http://repositorio.ufsm.br/bitstream/1/4556/1/ARRUDA%2c%20GIOVANA%20SILVA%20DE.pdfbd9b62e48a9cc81af159569870e88362MD51TEXTARRUDA, GIOVANA SILVA DE.pdf.txtARRUDA, GIOVANA SILVA DE.pdf.txtExtracted texttext/plain319868http://repositorio.ufsm.br/bitstream/1/4556/2/ARRUDA%2c%20GIOVANA%20SILVA%20DE.pdf.txt5d0ec98710ba3421f7883944e7f7c162MD52THUMBNAILARRUDA, GIOVANA SILVA DE.pdf.jpgARRUDA, GIOVANA SILVA DE.pdf.jpgIM Thumbnailimage/jpeg4915http://repositorio.ufsm.br/bitstream/1/4556/3/ARRUDA%2c%20GIOVANA%20SILVA%20DE.pdf.jpg08a2b7020b56dced38db0889379a003dMD531/45562022-08-25 12:21:28.936oai:repositorio.ufsm.br:1/4556Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-08-25T15:21:28Biblioteca Digital de Teses e Dissertações do UFSM - Universidade Federal de Santa Maria (UFSM)false
dc.title.por.fl_str_mv Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
dc.title.alternative.eng.fl_str_mv In search of a better world: an evaluation of the speech about social responsibility in the major companies of Latin America
title Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
spellingShingle Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
Arruda, Giovana Silva de
Responsabilidade Social Empresarial (RSE)
América Latina
Sustentabilidade
Corporate Social Responsibility (CSR)
Latin America
Sustainability
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
title_full Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
title_fullStr Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
title_full_unstemmed Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
title_sort Em busca de um mundo melhor: uma avaliação do discurso sobre responsabilidade social nas maiores empresas da América Latina
author Arruda, Giovana Silva de
author_facet Arruda, Giovana Silva de
author_role author
dc.contributor.advisor1.fl_str_mv Pereira, Breno Augusto Diniz
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/8919338859562451
dc.contributor.referee1.fl_str_mv Estivalete, Vania de Fátima Barros
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/6802457117269462
dc.contributor.referee2.fl_str_mv Lima, Joao Vicente Ribeiro Barroso da Costa
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/5278455249783896
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2678220337572936
dc.contributor.author.fl_str_mv Arruda, Giovana Silva de
contributor_str_mv Pereira, Breno Augusto Diniz
Estivalete, Vania de Fátima Barros
Lima, Joao Vicente Ribeiro Barroso da Costa
dc.subject.por.fl_str_mv Responsabilidade Social Empresarial (RSE)
América Latina
Sustentabilidade
topic Responsabilidade Social Empresarial (RSE)
América Latina
Sustentabilidade
Corporate Social Responsibility (CSR)
Latin America
Sustainability
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Corporate Social Responsibility (CSR)
Latin America
Sustainability
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Corporate Social Responsibility (CSR) has received growing attention, both in academic and corporate area. Companies often define their approach to CSR in different views, being influenced by different factors at the regional, industrial and national levels. This study aimed to identify how the largest companies in Latin America are presented by terms of CSR, and is justified by the fact that, despite the increasing pressure on companies to develop an active role in promoting well-being social, there are few studies that seeks to identify how the Latin American companies approach this type of action. The research was conducted by analysis of organizational documents available on the websites of the top 100 Latin American companies listed in the ranking of "The biggest 500 " prepared by the magazine American Economy . The study is characterized as a cross-section analysis, where countries and sectors were analyzed as individual cases. To the data collection, we used the model proposed by Silberhorn and Warren (2007), which includes motivation principles of CSR, CSR processes and issues related to Stakeholders. For the analysis of results, comparisons were made among the countries surveyed and among the sectors to which firms belong. It was found that, in general, firms of Brazil were more concerned in terms of socially responsible actions than the other firms in other countries of Latin America. Among the economy sectors, Commerce/Trades and Oil/Gas stood out positively about the process and socially responsible actions, while the Automotive/repair-parts fell behind, becoming the sector that has shown less interest in CSR issues.
publishDate 2010
dc.date.issued.fl_str_mv 2010-04-30
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dc.identifier.citation.fl_str_mv ARRUDA, Giovana Silva de. In search of a better world: an evaluation of the speech about social responsibility in the major companies of Latin America. 2010. 143 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2010.
dc.identifier.uri.fl_str_mv http://repositorio.ufsm.br/handle/1/4556
identifier_str_mv ARRUDA, Giovana Silva de. In search of a better world: an evaluation of the speech about social responsibility in the major companies of Latin America. 2010. 143 f. Dissertação (Mestrado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2010.
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