Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística

Detalhes bibliográficos
Autor(a) principal: Santa Catarina, Graciele Maria Frois
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Manancial - Repositório Digital da UFSM
dARK ID: ark:/26339/0013000002t9v
Texto Completo: http://repositorio.ufsm.br/handle/1/8123
Resumo: Knowing the consumer and their attitudes at the completion of purchases is a behavior that has been studied for several decades. Based on the theory of consumer behavior this study is to spend one more contribution to academia and industry, to present the factors that influence young people to the habit of doing or not planning ahead to situations of purchase. Thus the problem of research proposed in this study was: "What are the factors that influence the act of performing and non-planned purchases planned?". For this was a descriptive study of the quantitative type, involving a survey of field of 600 respondents, a stratified sample covering the proportion of graduate students from four institutions of higher education. Was extracted from the literature review some factors that could be linked to the fact that the purchases are made in a planned or not and, therefore, could be investigated. Bearing in mind that each factor was chosen consisting of many variables realized the need to reduce the initial set of variables, but without compromising the original meaning of each factor and, therefore, appealed to the statistical technique of cluster analysis. For a better understanding of the phenomenon it was studied by logistic regression analysis applied to other variables of the previous technique, there are aspects that are related to the increased likelihood that the purchases are planned and implemented in a Nor -planned. Thus, it was found that self-esteem and age tend to increase the chance of occurring and that the purchases planned income, materialism and compulsive buying behavior increases the likelihood of non-planned purchases occur. Furthermore, no relationship was found between any of the family structure and social factors to the act of planning or not purchasing the university. How the results can not be generalized, taking into view that was conducted among a specific audience, they become further research to better understanding and deeper in this area of study.
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spelling Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logísticaAspects influencing purchase of planning and no planning: an analysis with cluster and logistic regressionComportamento do consumidorAnálise de clusterRegressão logísticaConsumer behaviorCluster analysisLogistic regressionCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOKnowing the consumer and their attitudes at the completion of purchases is a behavior that has been studied for several decades. Based on the theory of consumer behavior this study is to spend one more contribution to academia and industry, to present the factors that influence young people to the habit of doing or not planning ahead to situations of purchase. Thus the problem of research proposed in this study was: "What are the factors that influence the act of performing and non-planned purchases planned?". For this was a descriptive study of the quantitative type, involving a survey of field of 600 respondents, a stratified sample covering the proportion of graduate students from four institutions of higher education. Was extracted from the literature review some factors that could be linked to the fact that the purchases are made in a planned or not and, therefore, could be investigated. Bearing in mind that each factor was chosen consisting of many variables realized the need to reduce the initial set of variables, but without compromising the original meaning of each factor and, therefore, appealed to the statistical technique of cluster analysis. For a better understanding of the phenomenon it was studied by logistic regression analysis applied to other variables of the previous technique, there are aspects that are related to the increased likelihood that the purchases are planned and implemented in a Nor -planned. Thus, it was found that self-esteem and age tend to increase the chance of occurring and that the purchases planned income, materialism and compulsive buying behavior increases the likelihood of non-planned purchases occur. Furthermore, no relationship was found between any of the family structure and social factors to the act of planning or not purchasing the university. How the results can not be generalized, taking into view that was conducted among a specific audience, they become further research to better understanding and deeper in this area of study.Fundação de Amparo a Pesquisa no Estado do Rio Grande do SulConhecer o consumidor e suas atitudes no momento da realização de compras é um comportamento que vem sendo estudado há várias décadas. Com base na teoria do comportamento do consumidor este estudo tem como finalidade passar mais uma contribuição para o meio acadêmico e empresarial, ao apresentar aspectos que influenciam os jovens no hábito de realizar planejamento ou não frente a situações de compra. Dessa forma, o problema de pesquisa proposto nesse estudo foi: Quais são os fatores influenciadores do ato de realizar compras planejadas e não-planejadas? . Para isso foi realizada uma pesquisa descritiva do tipo quantitativa, envolvendo um levantamento de campo de 600 respondentes, de uma amostra estratificada proporcional abrangendo os estudantes de graduação de quatro Instituições de Ensino Superior. Foi extraído da revisão de literatura alguns fatores que poderiam estar vinculados ao fato de as compras serem efetuadas de forma planejada ou não e que, por isso, mereciam ser investigados. Tendo-se em vista que cada fator escolhido era constituído por muitas variáveis, percebeu-se a necessidade de reduzir esse conjunto inicial de variáveis sem, no entanto, comprometer o significado original de cada fator e, para isso, recorreu-se a técnica estatística de análise de cluster. Para um melhor entendimento do fenômeno estudado buscou-se por meio da análise de regressão logística, aplicada às variáveis restantes da técnica anterior, verificar quais são os aspectos que estariam relacionados com o aumento da probabilidade de as compras serem executadas de forma planejada e também nãoplanejadas. Desse modo, constatou-se que a auto-estima e a idade tendem a aumentar a chance de ocorrer compras planejadas e que a renda, o materialismo e o comportamento compulsivo de compra aumentam a probabilidade de ocorrer compras não-planejadas. Além disso, não foi evidenciada relação linear alguma entre os fatores estrutura familiar e socialização ao ato de planejamento ou não de compras pelos universitários. Como os resultados obtidos não podem ser generalizados, tendo-se em vista que fora realizado junto a um público específico, tornam-se necessárias novas pesquisas para uma melhor compreensão e aprofundamento nessa área de estudo.Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProduçãoSouza, Adriano Mendonçahttp://lattes.cnpq.br/5271075797851198Zanini, Roselaine Ruviarohttp://lattes.cnpq.br/4332331006565656Marques, André de Mattoshttp://lattes.cnpq.br/5488987920242750Santa Catarina, Graciele Maria Frois2009-11-242009-11-242009-08-14info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfCATARINA, Graciele Maria Frois Santa. Aspects Influencing Purchase of Planning and no Planning: An Analysis with Cluster and Logistic Regression. 2009. 93 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2009.http://repositorio.ufsm.br/handle/1/8123ark:/26339/0013000002t9vporinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2023-02-14T13:22:54Zoai:repositorio.ufsm.br:1/8123Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2023-02-14T13:22:54Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
Aspects influencing purchase of planning and no planning: an analysis with cluster and logistic regression
title Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
spellingShingle Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
Santa Catarina, Graciele Maria Frois
Comportamento do consumidor
Análise de cluster
Regressão logística
Consumer behavior
Cluster analysis
Logistic regression
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
title_short Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
title_full Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
title_fullStr Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
title_full_unstemmed Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
title_sort Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
author Santa Catarina, Graciele Maria Frois
author_facet Santa Catarina, Graciele Maria Frois
author_role author
dc.contributor.none.fl_str_mv Souza, Adriano Mendonça
http://lattes.cnpq.br/5271075797851198
Zanini, Roselaine Ruviaro
http://lattes.cnpq.br/4332331006565656
Marques, André de Mattos
http://lattes.cnpq.br/5488987920242750
dc.contributor.author.fl_str_mv Santa Catarina, Graciele Maria Frois
dc.subject.por.fl_str_mv Comportamento do consumidor
Análise de cluster
Regressão logística
Consumer behavior
Cluster analysis
Logistic regression
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
topic Comportamento do consumidor
Análise de cluster
Regressão logística
Consumer behavior
Cluster analysis
Logistic regression
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
description Knowing the consumer and their attitudes at the completion of purchases is a behavior that has been studied for several decades. Based on the theory of consumer behavior this study is to spend one more contribution to academia and industry, to present the factors that influence young people to the habit of doing or not planning ahead to situations of purchase. Thus the problem of research proposed in this study was: "What are the factors that influence the act of performing and non-planned purchases planned?". For this was a descriptive study of the quantitative type, involving a survey of field of 600 respondents, a stratified sample covering the proportion of graduate students from four institutions of higher education. Was extracted from the literature review some factors that could be linked to the fact that the purchases are made in a planned or not and, therefore, could be investigated. Bearing in mind that each factor was chosen consisting of many variables realized the need to reduce the initial set of variables, but without compromising the original meaning of each factor and, therefore, appealed to the statistical technique of cluster analysis. For a better understanding of the phenomenon it was studied by logistic regression analysis applied to other variables of the previous technique, there are aspects that are related to the increased likelihood that the purchases are planned and implemented in a Nor -planned. Thus, it was found that self-esteem and age tend to increase the chance of occurring and that the purchases planned income, materialism and compulsive buying behavior increases the likelihood of non-planned purchases occur. Furthermore, no relationship was found between any of the family structure and social factors to the act of planning or not purchasing the university. How the results can not be generalized, taking into view that was conducted among a specific audience, they become further research to better understanding and deeper in this area of study.
publishDate 2009
dc.date.none.fl_str_mv 2009-11-24
2009-11-24
2009-08-14
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv CATARINA, Graciele Maria Frois Santa. Aspects Influencing Purchase of Planning and no Planning: An Analysis with Cluster and Logistic Regression. 2009. 93 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2009.
http://repositorio.ufsm.br/handle/1/8123
dc.identifier.dark.fl_str_mv ark:/26339/0013000002t9v
identifier_str_mv CATARINA, Graciele Maria Frois Santa. Aspects Influencing Purchase of Planning and no Planning: An Analysis with Cluster and Logistic Regression. 2009. 93 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2009.
ark:/26339/0013000002t9v
url http://repositorio.ufsm.br/handle/1/8123
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
BR
Engenharia de Produção
UFSM
Programa de Pós-Graduação em Engenharia de Produção
publisher.none.fl_str_mv Universidade Federal de Santa Maria
BR
Engenharia de Produção
UFSM
Programa de Pós-Graduação em Engenharia de Produção
dc.source.none.fl_str_mv reponame:Manancial - Repositório Digital da UFSM
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Manancial - Repositório Digital da UFSM
collection Manancial - Repositório Digital da UFSM
repository.name.fl_str_mv Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv atendimento.sib@ufsm.br||tedebc@gmail.com
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