INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen

Detalhes bibliográficos
Autor(a) principal: Silva, Fabiana Moraes da
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073
Resumo: This article analyses the profiles of four people from popular classes in Northeast Brazil: Carlinhos Maia, Branca Diva, Cauã Kardashian and MC Loma. With thousands or even millions of followers on Instagram, all of them display a narrative — fuelled by their fans — in which elements usually associated with the super famous (mansions, pools, travels) are valued at the same time that signs of humbleness are emphasized. In this unstable place, one perceives a specific tension in the process of being recognized among those who experience fame for the first time. Pacts regarding skin bleaching and erasure of poverty go hand in hand with the exposure of the latter as a value in itself - it is poverty, after all, that will sustain the myth of overcoming.
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spelling INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seenCELEBRIDAD Y POBREZA DE INSTAGRAM: adhesión y oposición a modelos de alta visibilidad en la tensa búsqueda del derecho a ser vistoINSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seenCelebridade; Pobreza; Redes sociais; Racismo; ReconhecimentoCelebridades DigitaisCelebrity; Poverty; Social networks; Racism; Recognition.Digital CelebritiesCelebridad; Pobreza; Redes sociales; Racismo; Reconocimiento.Celebridades digitalesThis article analyses the profiles of four people from popular classes in Northeast Brazil: Carlinhos Maia, Branca Diva, Cauã Kardashian and MC Loma. With thousands or even millions of followers on Instagram, all of them display a narrative — fuelled by their fans — in which elements usually associated with the super famous (mansions, pools, travels) are valued at the same time that signs of humbleness are emphasized. In this unstable place, one perceives a specific tension in the process of being recognized among those who experience fame for the first time. Pacts regarding skin bleaching and erasure of poverty go hand in hand with the exposure of the latter as a value in itself - it is poverty, after all, that will sustain the myth of overcoming.Universidade Federal do Tocantins - UFT2020-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1107310.20873/uft.2447-4266.2020v6n4a2enObservatory Journal; Vol. 6 No. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2enObservatorio Magazine; Vol. 6 Núm. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2enObservatoire Journal; Vol. 6 No. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2enRevista Observatório ; v. 6 n. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2en2447-426610.20873/uft.2447-4266.2020v6n4areponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073/17847https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073/17864Copyright (c) 2020 Revista Observatório info:eu-repo/semantics/openAccessSilva, Fabiana Moraes da 2022-03-04T13:00:12Zoai:ojs.revista.uft.edu.br:article/11073Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2022-03-04T13:00:12Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
CELEBRIDAD Y POBREZA DE INSTAGRAM: adhesión y oposición a modelos de alta visibilidad en la tensa búsqueda del derecho a ser visto
INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
title INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
spellingShingle INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
Silva, Fabiana Moraes da
Celebridade; Pobreza; Redes sociais; Racismo; Reconhecimento
Celebridades Digitais
Celebrity; Poverty; Social networks; Racism; Recognition.
Digital Celebrities
Celebridad; Pobreza; Redes sociales; Racismo; Reconocimiento.
Celebridades digitales
title_short INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
title_full INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
title_fullStr INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
title_full_unstemmed INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
title_sort INSTAGRAM CELEBRITY AND POVERTY: adhesion and opposition to high visibility models in the tense search for the right to be seen
author Silva, Fabiana Moraes da
author_facet Silva, Fabiana Moraes da
author_role author
dc.contributor.author.fl_str_mv Silva, Fabiana Moraes da
dc.subject.por.fl_str_mv Celebridade; Pobreza; Redes sociais; Racismo; Reconhecimento
Celebridades Digitais
Celebrity; Poverty; Social networks; Racism; Recognition.
Digital Celebrities
Celebridad; Pobreza; Redes sociales; Racismo; Reconocimiento.
Celebridades digitales
topic Celebridade; Pobreza; Redes sociais; Racismo; Reconhecimento
Celebridades Digitais
Celebrity; Poverty; Social networks; Racism; Recognition.
Digital Celebrities
Celebridad; Pobreza; Redes sociales; Racismo; Reconocimiento.
Celebridades digitales
description This article analyses the profiles of four people from popular classes in Northeast Brazil: Carlinhos Maia, Branca Diva, Cauã Kardashian and MC Loma. With thousands or even millions of followers on Instagram, all of them display a narrative — fuelled by their fans — in which elements usually associated with the super famous (mansions, pools, travels) are valued at the same time that signs of humbleness are emphasized. In this unstable place, one perceives a specific tension in the process of being recognized among those who experience fame for the first time. Pacts regarding skin bleaching and erasure of poverty go hand in hand with the exposure of the latter as a value in itself - it is poverty, after all, that will sustain the myth of overcoming.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073
10.20873/uft.2447-4266.2020v6n4a2en
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073
identifier_str_mv 10.20873/uft.2447-4266.2020v6n4a2en
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073/17847
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11073/17864
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 6 No. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2en
Observatorio Magazine; Vol. 6 Núm. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2en
Observatoire Journal; Vol. 6 No. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2en
Revista Observatório ; v. 6 n. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições; a2en
2447-4266
10.20873/uft.2447-4266.2020v6n4a
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
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instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv
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