Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them

Detalhes bibliográficos
Autor(a) principal: Martín, Luis Rodrigo
Data de Publicação: 2019
Outros Autores: Rodrigo Martín, Isabel, Jiménez, Luis Eguizábal
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447
Resumo: This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them
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spelling Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain themLOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTANLOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTANConsumption, communication, advertising discourse, creativityConsumo, comunicación, discurso publicitario, creatividadConsumos especializados y discursos publicitariosConsumo, comunicación, discurso publicitario, creatividadThis article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to themRESUMEN El presente artículo analiza, mediante la utilización de una metodología mixta, los consumos especializados que se derivan de la condición biológica del individuo. Para ello se desarrollan diferentes tipos de estudios: teórico-conceptual, analítico descriptivo, teórico-descriptivo y conclusivo y, sustenta la parte cuantitativa en una muestra de 450 personas encuestadas. Los resultados permiten trazar un panorama de los principales tipos de consumo biológicos por edades, la preocupación en interés por los mismos, el tiempo y el gasto que se dedican a los mismos.   PALABRAS CLAVE: Consumo, comunicación, discurso publicitario, creatividad.     ABSTRACT This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them.   KEYWORDS: Consumption, communication, advertising discourse, creativity     RESUMO O presente artigo analisa, através do uso de uma metodologia mista, os consumos especializados que derivam da condição biológica do indivíduo. Para tanto, diferentes tipos de estudos são desenvolvidos: teórico-conceitual, descritivo analítico, teórico-descritivo e conclusivo, e suportam a parte quantitativa em uma amostra de 450 pessoas pesquisadas. Os resultados nos permitem traçar uma visão geral dos principais tipos de consumo biológico por idade, a preocupação em interesse por eles, o tempo e os gastos que são dedicados a eles.   PALAVRAS-CHAVE: Consumo, comunicação, discurso publicitário, criatividade.RESUMEN El presente artículo analiza, mediante la utilización de una metodología mixta, los consumos especializados que se derivan de la condición biológica del individuo. Para ello se desarrollan diferentes tipos de estudios: teórico-conceptual, analítico descriptivo, teórico-descriptivo y conclusivo y, sustenta la parte cuantitativa en una muestra de 450 personas encuestadas. Los resultados permiten trazar un panorama de los principales tipos de consumo biológicos por edades, la preocupación en interés por los mismos, el tiempo y el gasto que se dedican a los mismos.   PALABRAS CLAVE: Consumo, comunicación, discurso publicitario, creatividad.     ABSTRACT This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them.   KEYWORDS: Consumption, communication, advertising discourse, creativity     RESUMO O presente artigo analisa, através do uso de uma metodologia mista, os consumos especializados que derivam da condição biológica do indivíduo. Para tanto, diferentes tipos de estudos são desenvolvidos: teórico-conceitual, descritivo analítico, teórico-descritivo e conclusivo, e suportam a parte quantitativa em uma amostra de 450 pessoas pesquisadas. Os resultados nos permitem traçar uma visão geral dos principais tipos de consumo biológico por idade, a preocupação em interesse por eles, o tempo e os gastos que são dedicados a eles.   PALAVRAS-CHAVE: Consumo, comunicação, discurso publicitário, criatividade.Universidade Federal do Tocantins - UFT2019-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontextoapplication/pdfapplication/epub+zipapplication/octet-streamapplication/zipapplication/x-gzipapplication/ziphttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/644710.20873/uft.2447-4266.2019v5n2p292Observatory Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Observatorio Magazine; Vol. 5 Núm. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Observatoire Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Revista Observatório ; v. 5 n. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-3212447-426610.20873/uft.2447-4266.2019v5n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15126https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15144https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15161https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15180https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15199https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15218Copyright (c) 2019 Revista Observatórioinfo:eu-repo/semantics/openAccessMartín, Luis RodrigoRodrigo Martín, IsabelJiménez, Luis Eguizábal2022-03-04T13:06:26Zoai:ojs.revista.uft.edu.br:article/6447Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2022-03-04T13:06:26Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
LOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTAN
LOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTAN
title Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
spellingShingle Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
Martín, Luis Rodrigo
Consumption, communication, advertising discourse, creativity
Consumo, comunicación, discurso publicitario, creatividad
Consumos especializados y discursos publicitarios
Consumo, comunicación, discurso publicitario, creatividad
title_short Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
title_full Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
title_fullStr Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
title_full_unstemmed Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
title_sort Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
author Martín, Luis Rodrigo
author_facet Martín, Luis Rodrigo
Rodrigo Martín, Isabel
Jiménez, Luis Eguizábal
author_role author
author2 Rodrigo Martín, Isabel
Jiménez, Luis Eguizábal
author2_role author
author
dc.contributor.author.fl_str_mv Martín, Luis Rodrigo
Rodrigo Martín, Isabel
Jiménez, Luis Eguizábal
dc.subject.por.fl_str_mv Consumption, communication, advertising discourse, creativity
Consumo, comunicación, discurso publicitario, creatividad
Consumos especializados y discursos publicitarios
Consumo, comunicación, discurso publicitario, creatividad
topic Consumption, communication, advertising discourse, creativity
Consumo, comunicación, discurso publicitario, creatividad
Consumos especializados y discursos publicitarios
Consumo, comunicación, discurso publicitario, creatividad
description This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them
publishDate 2019
dc.date.none.fl_str_mv 2019-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447
10.20873/uft.2447-4266.2019v5n2p292
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447
identifier_str_mv 10.20873/uft.2447-4266.2019v5n2p292
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15126
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15144
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15161
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15180
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15199
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15218
dc.rights.driver.fl_str_mv Copyright (c) 2019 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
application/octet-stream
application/zip
application/x-gzip
application/zip
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321
Observatorio Magazine; Vol. 5 Núm. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321
Observatoire Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321
Revista Observatório ; v. 5 n. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321
2447-4266
10.20873/uft.2447-4266.2019v5n2
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv
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