The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams

Detalhes bibliográficos
Autor(a) principal: Pereira, Guilherme Marques
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ensino em Revista
Texto Completo: https://seer.ufu.br/index.php/emrevista/article/view/57442
Resumo: In the light of Discourse Analysis, the objective was to identify the functioning of the discourse of the entrance of blacks in advertising campaigns for college entrance exams. Through analysis, it cannot be avoided that the State that aims to conceive equality cannot segregate its individuals. It was found that there are other problems to be faced by the State to bring about a new social and constitutional situation, such as the provision of decent conditions so that whites, browns and blacks can live in society, in a peaceful way, through the promotion of jobs and quality education guaranteed to all. It was concluded that the problems involving (lack of) equality and (lack of) dignity will not be extinguished, because as the problem of the racial issue is somewhat complex, public policies must seek to solve it in its origin and , no, treat you at your end.
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spelling The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance examsEl funcionamiento del discurso sobre el ingreso de negros en la educación superior en campañas publicitarias para exámenes de ingreso a la universidadO funcionamento do discurso sobre o ingresso dos negros no ensino superior em campanhas publicitárias de vestibularNegrosEnsino SuperiorCampanhas PublicitáriasBlackUniversity educationAdvertising CampaignsNegroEnseñanza SuperiorCampañas de PublicidadIn the light of Discourse Analysis, the objective was to identify the functioning of the discourse of the entrance of blacks in advertising campaigns for college entrance exams. Through analysis, it cannot be avoided that the State that aims to conceive equality cannot segregate its individuals. It was found that there are other problems to be faced by the State to bring about a new social and constitutional situation, such as the provision of decent conditions so that whites, browns and blacks can live in society, in a peaceful way, through the promotion of jobs and quality education guaranteed to all. It was concluded that the problems involving (lack of) equality and (lack of) dignity will not be extinguished, because as the problem of the racial issue is somewhat complex, public policies must seek to solve it in its origin and , no, treat you at your end.A la luz del análisis del discurso, el objetivo era identificar el funcionamiento del discurso de la entrada de los negros en las campañas publicitarias para los exámenes de ingreso a la universidad. A través del análisis, no se puede evitar que el Estado que pretende concebir la igualdad no pueda segregar a sus individuos. Se descubrió que el Estado debe enfrentar otros problemas para lograr una nueva situación social y constitucional, como la provisión de condiciones dignas para que los blancos, marrones y negros puedan vivir en la sociedad, de manera pacífica, a través de la promoción de empleos y Educación de calidad garantizada para todos. Se concluyó que los problemas que involucran (falta de) igualdad y (falta de) dignidad no se extinguirán, porque como el problema del problema racial es algo complejo, las políticas públicas deben tratar de resolverlo en su origen y , no, te trato a tu final.À luz da Análise de Discurso, objetivou-se identificar o funcionamento do discurso do ingresso dos negros em campanhas publicitárias de vestibular. Mediante as análises, não se pode esquivar de que o Estado que visa conceber igualdade não pode segregar seus indivíduos. Constatou-se que existem outros problemas a serem enfrentados pelo Estado para provocar uma nova conjuntura social e constitucional, tais como a oferta de condições decentes para que brancos, pardos e negros possam viver em sociedade, de modo pacificado, mediante a promoção de empregos e ensino de qualidade garantidos a todos. Concluiu-se que os problemas que envolvem a (falta de) igualdade e a (falta de) dignidade não se extinguirão, pois como o problema da questão racial é um tanto quanto complexo, as políticas públicas devem buscar solucioná-lo em sua origem, e não tratá-lo no seu fim.Universidade Federal de Uberlândia2020-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/emrevista/article/view/5744210.14393/ER-v27nEa2020-11Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-1450Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-1450Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-14501983-17300104-3757reponame:Ensino em Revistainstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/emrevista/article/view/57442/29989Pereira, Guilherme Marques info:eu-repo/semantics/openAccess2020-09-29T00:13:37Zoai:ojs.www.seer.ufu.br:article/57442Revistahttps://seer.ufu.br/index.php/emrevistaPUBhttps://seer.ufu.br/index.php/emrevista/oai||ensinoemrevista@gmail.com1983-17300104-3757opendoar:2020-09-29T00:13:37Ensino em Revista - Universidade Federal de Uberlândia (UFU)false
dc.title.none.fl_str_mv The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
El funcionamiento del discurso sobre el ingreso de negros en la educación superior en campañas publicitarias para exámenes de ingreso a la universidad
O funcionamento do discurso sobre o ingresso dos negros no ensino superior em campanhas publicitárias de vestibular
title The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
spellingShingle The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
Pereira, Guilherme Marques
Negros
Ensino Superior
Campanhas Publicitárias
Black
University education
Advertising Campaigns
Negro
Enseñanza Superior
Campañas de Publicidad
title_short The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
title_full The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
title_fullStr The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
title_full_unstemmed The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
title_sort The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams
author Pereira, Guilherme Marques
author_facet Pereira, Guilherme Marques
author_role author
dc.contributor.author.fl_str_mv Pereira, Guilherme Marques
dc.subject.por.fl_str_mv Negros
Ensino Superior
Campanhas Publicitárias
Black
University education
Advertising Campaigns
Negro
Enseñanza Superior
Campañas de Publicidad
topic Negros
Ensino Superior
Campanhas Publicitárias
Black
University education
Advertising Campaigns
Negro
Enseñanza Superior
Campañas de Publicidad
description In the light of Discourse Analysis, the objective was to identify the functioning of the discourse of the entrance of blacks in advertising campaigns for college entrance exams. Through analysis, it cannot be avoided that the State that aims to conceive equality cannot segregate its individuals. It was found that there are other problems to be faced by the State to bring about a new social and constitutional situation, such as the provision of decent conditions so that whites, browns and blacks can live in society, in a peaceful way, through the promotion of jobs and quality education guaranteed to all. It was concluded that the problems involving (lack of) equality and (lack of) dignity will not be extinguished, because as the problem of the racial issue is somewhat complex, public policies must seek to solve it in its origin and , no, treat you at your end.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufu.br/index.php/emrevista/article/view/57442
10.14393/ER-v27nEa2020-11
url https://seer.ufu.br/index.php/emrevista/article/view/57442
identifier_str_mv 10.14393/ER-v27nEa2020-11
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufu.br/index.php/emrevista/article/view/57442/29989
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Uberlândia
publisher.none.fl_str_mv Universidade Federal de Uberlândia
dc.source.none.fl_str_mv Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-1450
Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-1450
Ensino em Re-Vista; 2020: v. 27, n. Especial (dez. 2020); 1430-1450
1983-1730
0104-3757
reponame:Ensino em Revista
instname:Universidade Federal de Uberlândia (UFU)
instacron:UFU
instname_str Universidade Federal de Uberlândia (UFU)
instacron_str UFU
institution UFU
reponame_str Ensino em Revista
collection Ensino em Revista
repository.name.fl_str_mv Ensino em Revista - Universidade Federal de Uberlândia (UFU)
repository.mail.fl_str_mv ||ensinoemrevista@gmail.com
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