Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFU |
Texto Completo: | https://repositorio.ufu.br/handle/123456789/39746 |
Resumo: | The objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out. |
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Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do BrasilPandemiaE-commerceMarketplaceTendênciasCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOThe objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out.UFU - Universidade Federal de UberlândiaTrabalho de Conclusão de Curso (Graduação)O objetivo do trabalho é analisar os impactos da pandemia do COVID-19 no comércio eletrônico do setor de varejo no Brasil, apontando as principais perspectivas e tendências. Quanto ao procedimento metodológico foi realizado uma pesquisa do tipo ex-post-facto. A técnica de coleta de dados foi por meio de relatórios obtidos na Associação Brasileira de Comércio Eletrônico, bem como em outras bases de dados. Os dados coletados referem-se ao período de 2019 a 2023, a fim de entender o comportamento pré-pandemia, durante e pós pandemia. Os resultados mostraram que o e-commerce brasileiro é um mercado em constante crescimento e diversificação, com uma variedade de players e segmentos relevantes. Dentre as tendências com projeção de crescimento pós-pandemia destaca-se o omnichannel, as inovações do sistema financeiro brasileiro, tecnologias de big data e inteligência artificial, showrooming e marketing digital.Universidade Federal de UberlândiaBrasilEngenharia de ProduçãoRosa, Vanessa Aparecida de Oliveirahttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4325297T3&tokenCaptchar=03AFcWeA57xZ-k0EAzXZfDOTzMka-56UCxh-F0vtbqMf6Zg-ZjUqGObJb33Dsle8rHWfm0WO-R1_4r_tfgRCfQIKSggbpkelwya0L5R13JMkkZK4jkQ8xUxCpS8Z91jaYHlMpTGd68maFpclCXEW1Qny72Qez1jb5o-Ywsjj7b9Q-6pkeOZrAr0z3flGdIia8fLI9Jjp_xIZSAgIh9qy88gUSUx1uRad6QOU6UF6xFrghAAssT1-6r5JFAMDptnMM0WWrRO1qwo9c7prnJwhX1daZ55R7KkZw4AphsyWImGPdNklpeevLf5WZ8qa2jmTbrDBa0-VJOXBYoxfaeGAb5MITF2XHD-gKlfBXY7hxntYjZ63reevKXUdKyH_bRug7KhKz8SUxHlSsFqqTDhI-c646ypGXf3G0bcPsmATMfjlW0jXdy65rmhlF_XNqzlvfyQfxOtF6pa0E11GXOfXIZN0cB6f74RG6vM8ksvGBCxCLw9Ko-fwtHmd2ElVZ5I9N0BBUOqIvsIUIyonNrF0AqI82FyrlPDg35vNWi6XFedmcbHJgFEFr7rb_GIjgiToKSUXQnZ8ZBlR83Castillo, Lucio Abimael Medranohttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4203487J3&tokenCaptchar=03AFcWeA7sWVyAQtJmvqLKl4ZliYrc8Xg2nQs7hli9c-qyH4rJ0v4hTfqyDxhHOxfiI3hKXMNIPdHRzXOJP9v-JyO4QcjcNX5xDIc-TPp9HoIuvgaPso5kHGIaPkLX96l9bL62HyZAjdAiOwsAoGoa9chgtawmpd96FKH-_oUrn1FjwyrFOMtnSDRiWIdE9uV5jIJ3fFEhjm0HkQ6EKj6XZ1dqx4IAOsozYZU_T0O0QIplcMfAb6gZxgeF2fC6E4uG8TLizLXrKadaZq8nV8SxrA8JZsYgx_E5mVmT8ySA2Z5F9Mz0bOBw0BuOkRiCYyfccR-g7rcWLq0j4sBkMQpQsYKbH1sn6mq4DxmXF_KOiF_V9qZuh3Oejtfmu8WX0ONQGQj7CJxbyz7mjFoAYAekg_Ju1zkT5-HK87ll5OUC1ktPLDKkxSD0_Y9pIs-xsqYE0HeNO_-NNm0HOZf9engZzH0LkfZWODmYoeO4uehIUrX6ELtEzJ5DU7NOV7HmMTS2b1u03139UcDDj5fGBBYhxEh30kmztqSW7x4iNbhksMJOM0y4uN_tIump-TRn7dQEwhiEWMBTN1YOMiranda, Mara Rúbia Da Silvahttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4212651D0&tokenCaptchar=03AFcWeA6priRYF7R2Id9LRsdv6JQTHChF8aM5lrPPyCvOxAmW_j9SnRuCtVeJg9U1w_sf4c3-21oW_szajW5nKQ6Aj38LooM429vKg9U1teIxgumEIoi1qp_Ir9KJlukAT4ScpRcAbaLOwYSP_FTT1HFHhRp_8d_jfsZLr4hpomRmCTRcz5IzbPdvsScQ6HjvqYB7lrnePD4q1Lp8NHqchQo05eLxuvOEn8s1Bp3S4Uvc4ERu-Hf64wFLLlsccfWj9S1Bz9y2AnxMDlQHmGleBdt0c2VdBtNZYfSw9OS9AlsreGbJ-jdF3NWTDV3PWUyisxzTleTDN1-N_kti97OacEsJQ1_CCz3LRtYziac6Cjo5CuOjBbbKWkRJLPQwHmo0cNtfScYADxSC2BQKc1Q6g1Rh8rgeNG7-_4yiXiipcXhxA1Sn64yrd5zF3WAD_RzzdhPGSI3Cwx3AYyvaoiVWvJZeAbpxPMxWfprskMhfF1JEgHJ8W_LjqDPhL3LtEsvC6HcDjWiF2LN4zMDiKuz7EIX36wi0k6aetWsAT3tBDJ6ziNzh4tbMx_ocL6jyn6JdV-wadh5rjdbZRodrigues, Pedro Henrique Cavalheiro2023-12-06T19:50:20Z2023-12-06T19:50:20Z2023-10-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfRODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023.https://repositorio.ufu.br/handle/123456789/39746porhttp://creativecommons.org/licenses/by/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFUinstname:Universidade Federal de Uberlândia (UFU)instacron:UFU2023-12-07T06:19:07Zoai:repositorio.ufu.br:123456789/39746Repositório InstitucionalONGhttp://repositorio.ufu.br/oai/requestdiinf@dirbi.ufu.bropendoar:2023-12-07T06:19:07Repositório Institucional da UFU - Universidade Federal de Uberlândia (UFU)false |
dc.title.none.fl_str_mv |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
title |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
spellingShingle |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil Rodrigues, Pedro Henrique Cavalheiro Pandemia E-commerce Marketplace Tendências CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
title_full |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
title_fullStr |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
title_full_unstemmed |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
title_sort |
Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil |
author |
Rodrigues, Pedro Henrique Cavalheiro |
author_facet |
Rodrigues, Pedro Henrique Cavalheiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rosa, Vanessa Aparecida de Oliveira https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4325297T3&tokenCaptchar=03AFcWeA57xZ-k0EAzXZfDOTzMka-56UCxh-F0vtbqMf6Zg-ZjUqGObJb33Dsle8rHWfm0WO-R1_4r_tfgRCfQIKSggbpkelwya0L5R13JMkkZK4jkQ8xUxCpS8Z91jaYHlMpTGd68maFpclCXEW1Qny72Qez1jb5o-Ywsjj7b9Q-6pkeOZrAr0z3flGdIia8fLI9Jjp_xIZSAgIh9qy88gUSUx1uRad6QOU6UF6xFrghAAssT1-6r5JFAMDptnMM0WWrRO1qwo9c7prnJwhX1daZ55R7KkZw4AphsyWImGPdNklpeevLf5WZ8qa2jmTbrDBa0-VJOXBYoxfaeGAb5MITF2XHD-gKlfBXY7hxntYjZ63reevKXUdKyH_bRug7KhKz8SUxHlSsFqqTDhI-c646ypGXf3G0bcPsmATMfjlW0jXdy65rmhlF_XNqzlvfyQfxOtF6pa0E11GXOfXIZN0cB6f74RG6vM8ksvGBCxCLw9Ko-fwtHmd2ElVZ5I9N0BBUOqIvsIUIyonNrF0AqI82FyrlPDg35vNWi6XFedmcbHJgFEFr7rb_GIjgiToKSUXQnZ8ZBlR83 Castillo, Lucio Abimael Medrano https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4203487J3&tokenCaptchar=03AFcWeA7sWVyAQtJmvqLKl4ZliYrc8Xg2nQs7hli9c-qyH4rJ0v4hTfqyDxhHOxfiI3hKXMNIPdHRzXOJP9v-JyO4QcjcNX5xDIc-TPp9HoIuvgaPso5kHGIaPkLX96l9bL62HyZAjdAiOwsAoGoa9chgtawmpd96FKH-_oUrn1FjwyrFOMtnSDRiWIdE9uV5jIJ3fFEhjm0HkQ6EKj6XZ1dqx4IAOsozYZU_T0O0QIplcMfAb6gZxgeF2fC6E4uG8TLizLXrKadaZq8nV8SxrA8JZsYgx_E5mVmT8ySA2Z5F9Mz0bOBw0BuOkRiCYyfccR-g7rcWLq0j4sBkMQpQsYKbH1sn6mq4DxmXF_KOiF_V9qZuh3Oejtfmu8WX0ONQGQj7CJxbyz7mjFoAYAekg_Ju1zkT5-HK87ll5OUC1ktPLDKkxSD0_Y9pIs-xsqYE0HeNO_-NNm0HOZf9engZzH0LkfZWODmYoeO4uehIUrX6ELtEzJ5DU7NOV7HmMTS2b1u03139UcDDj5fGBBYhxEh30kmztqSW7x4iNbhksMJOM0y4uN_tIump-TRn7dQEwhiEWMBTN1YO Miranda, Mara Rúbia Da Silva https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4212651D0&tokenCaptchar=03AFcWeA6priRYF7R2Id9LRsdv6JQTHChF8aM5lrPPyCvOxAmW_j9SnRuCtVeJg9U1w_sf4c3-21oW_szajW5nKQ6Aj38LooM429vKg9U1teIxgumEIoi1qp_Ir9KJlukAT4ScpRcAbaLOwYSP_FTT1HFHhRp_8d_jfsZLr4hpomRmCTRcz5IzbPdvsScQ6HjvqYB7lrnePD4q1Lp8NHqchQo05eLxuvOEn8s1Bp3S4Uvc4ERu-Hf64wFLLlsccfWj9S1Bz9y2AnxMDlQHmGleBdt0c2VdBtNZYfSw9OS9AlsreGbJ-jdF3NWTDV3PWUyisxzTleTDN1-N_kti97OacEsJQ1_CCz3LRtYziac6Cjo5CuOjBbbKWkRJLPQwHmo0cNtfScYADxSC2BQKc1Q6g1Rh8rgeNG7-_4yiXiipcXhxA1Sn64yrd5zF3WAD_RzzdhPGSI3Cwx3AYyvaoiVWvJZeAbpxPMxWfprskMhfF1JEgHJ8W_LjqDPhL3LtEsvC6HcDjWiF2LN4zMDiKuz7EIX36wi0k6aetWsAT3tBDJ6ziNzh4tbMx_ocL6jyn6JdV-wadh5rjdbZ |
dc.contributor.author.fl_str_mv |
Rodrigues, Pedro Henrique Cavalheiro |
dc.subject.por.fl_str_mv |
Pandemia E-commerce Marketplace Tendências CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
topic |
Pandemia E-commerce Marketplace Tendências CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
The objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-06T19:50:20Z 2023-12-06T19:50:20Z 2023-10-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
RODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023. https://repositorio.ufu.br/handle/123456789/39746 |
identifier_str_mv |
RODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023. |
url |
https://repositorio.ufu.br/handle/123456789/39746 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/3.0/us/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by/3.0/us/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Uberlândia Brasil Engenharia de Produção |
publisher.none.fl_str_mv |
Universidade Federal de Uberlândia Brasil Engenharia de Produção |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFU instname:Universidade Federal de Uberlândia (UFU) instacron:UFU |
instname_str |
Universidade Federal de Uberlândia (UFU) |
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UFU |
institution |
UFU |
reponame_str |
Repositório Institucional da UFU |
collection |
Repositório Institucional da UFU |
repository.name.fl_str_mv |
Repositório Institucional da UFU - Universidade Federal de Uberlândia (UFU) |
repository.mail.fl_str_mv |
diinf@dirbi.ufu.br |
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