Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Pedro Henrique Cavalheiro
Data de Publicação: 2023
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFU
Texto Completo: https://repositorio.ufu.br/handle/123456789/39746
Resumo: The objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out.
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spelling Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do BrasilPandemiaE-commerceMarketplaceTendênciasCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOThe objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out.UFU - Universidade Federal de UberlândiaTrabalho de Conclusão de Curso (Graduação)O objetivo do trabalho é analisar os impactos da pandemia do COVID-19 no comércio eletrônico do setor de varejo no Brasil, apontando as principais perspectivas e tendências. Quanto ao procedimento metodológico foi realizado uma pesquisa do tipo ex-post-facto. A técnica de coleta de dados foi por meio de relatórios obtidos na Associação Brasileira de Comércio Eletrônico, bem como em outras bases de dados. Os dados coletados referem-se ao período de 2019 a 2023, a fim de entender o comportamento pré-pandemia, durante e pós pandemia. Os resultados mostraram que o e-commerce brasileiro é um mercado em constante crescimento e diversificação, com uma variedade de players e segmentos relevantes. Dentre as tendências com projeção de crescimento pós-pandemia destaca-se o omnichannel, as inovações do sistema financeiro brasileiro, tecnologias de big data e inteligência artificial, showrooming e marketing digital.Universidade Federal de UberlândiaBrasilEngenharia de ProduçãoRosa, Vanessa Aparecida de Oliveirahttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4325297T3&tokenCaptchar=03AFcWeA57xZ-k0EAzXZfDOTzMka-56UCxh-F0vtbqMf6Zg-ZjUqGObJb33Dsle8rHWfm0WO-R1_4r_tfgRCfQIKSggbpkelwya0L5R13JMkkZK4jkQ8xUxCpS8Z91jaYHlMpTGd68maFpclCXEW1Qny72Qez1jb5o-Ywsjj7b9Q-6pkeOZrAr0z3flGdIia8fLI9Jjp_xIZSAgIh9qy88gUSUx1uRad6QOU6UF6xFrghAAssT1-6r5JFAMDptnMM0WWrRO1qwo9c7prnJwhX1daZ55R7KkZw4AphsyWImGPdNklpeevLf5WZ8qa2jmTbrDBa0-VJOXBYoxfaeGAb5MITF2XHD-gKlfBXY7hxntYjZ63reevKXUdKyH_bRug7KhKz8SUxHlSsFqqTDhI-c646ypGXf3G0bcPsmATMfjlW0jXdy65rmhlF_XNqzlvfyQfxOtF6pa0E11GXOfXIZN0cB6f74RG6vM8ksvGBCxCLw9Ko-fwtHmd2ElVZ5I9N0BBUOqIvsIUIyonNrF0AqI82FyrlPDg35vNWi6XFedmcbHJgFEFr7rb_GIjgiToKSUXQnZ8ZBlR83Castillo, Lucio Abimael Medranohttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4203487J3&tokenCaptchar=03AFcWeA7sWVyAQtJmvqLKl4ZliYrc8Xg2nQs7hli9c-qyH4rJ0v4hTfqyDxhHOxfiI3hKXMNIPdHRzXOJP9v-JyO4QcjcNX5xDIc-TPp9HoIuvgaPso5kHGIaPkLX96l9bL62HyZAjdAiOwsAoGoa9chgtawmpd96FKH-_oUrn1FjwyrFOMtnSDRiWIdE9uV5jIJ3fFEhjm0HkQ6EKj6XZ1dqx4IAOsozYZU_T0O0QIplcMfAb6gZxgeF2fC6E4uG8TLizLXrKadaZq8nV8SxrA8JZsYgx_E5mVmT8ySA2Z5F9Mz0bOBw0BuOkRiCYyfccR-g7rcWLq0j4sBkMQpQsYKbH1sn6mq4DxmXF_KOiF_V9qZuh3Oejtfmu8WX0ONQGQj7CJxbyz7mjFoAYAekg_Ju1zkT5-HK87ll5OUC1ktPLDKkxSD0_Y9pIs-xsqYE0HeNO_-NNm0HOZf9engZzH0LkfZWODmYoeO4uehIUrX6ELtEzJ5DU7NOV7HmMTS2b1u03139UcDDj5fGBBYhxEh30kmztqSW7x4iNbhksMJOM0y4uN_tIump-TRn7dQEwhiEWMBTN1YOMiranda, Mara Rúbia Da Silvahttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4212651D0&tokenCaptchar=03AFcWeA6priRYF7R2Id9LRsdv6JQTHChF8aM5lrPPyCvOxAmW_j9SnRuCtVeJg9U1w_sf4c3-21oW_szajW5nKQ6Aj38LooM429vKg9U1teIxgumEIoi1qp_Ir9KJlukAT4ScpRcAbaLOwYSP_FTT1HFHhRp_8d_jfsZLr4hpomRmCTRcz5IzbPdvsScQ6HjvqYB7lrnePD4q1Lp8NHqchQo05eLxuvOEn8s1Bp3S4Uvc4ERu-Hf64wFLLlsccfWj9S1Bz9y2AnxMDlQHmGleBdt0c2VdBtNZYfSw9OS9AlsreGbJ-jdF3NWTDV3PWUyisxzTleTDN1-N_kti97OacEsJQ1_CCz3LRtYziac6Cjo5CuOjBbbKWkRJLPQwHmo0cNtfScYADxSC2BQKc1Q6g1Rh8rgeNG7-_4yiXiipcXhxA1Sn64yrd5zF3WAD_RzzdhPGSI3Cwx3AYyvaoiVWvJZeAbpxPMxWfprskMhfF1JEgHJ8W_LjqDPhL3LtEsvC6HcDjWiF2LN4zMDiKuz7EIX36wi0k6aetWsAT3tBDJ6ziNzh4tbMx_ocL6jyn6JdV-wadh5rjdbZRodrigues, Pedro Henrique Cavalheiro2023-12-06T19:50:20Z2023-12-06T19:50:20Z2023-10-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfRODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023.https://repositorio.ufu.br/handle/123456789/39746porhttp://creativecommons.org/licenses/by/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFUinstname:Universidade Federal de Uberlândia (UFU)instacron:UFU2023-12-07T06:19:07Zoai:repositorio.ufu.br:123456789/39746Repositório InstitucionalONGhttp://repositorio.ufu.br/oai/requestdiinf@dirbi.ufu.bropendoar:2023-12-07T06:19:07Repositório Institucional da UFU - Universidade Federal de Uberlândia (UFU)false
dc.title.none.fl_str_mv Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
title Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
spellingShingle Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
Rodrigues, Pedro Henrique Cavalheiro
Pandemia
E-commerce
Marketplace
Tendências
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
title_short Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
title_full Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
title_fullStr Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
title_full_unstemmed Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
title_sort Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil
author Rodrigues, Pedro Henrique Cavalheiro
author_facet Rodrigues, Pedro Henrique Cavalheiro
author_role author
dc.contributor.none.fl_str_mv Rosa, Vanessa Aparecida de Oliveira
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Castillo, Lucio Abimael Medrano
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Miranda, Mara Rúbia Da Silva
https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4212651D0&tokenCaptchar=03AFcWeA6priRYF7R2Id9LRsdv6JQTHChF8aM5lrPPyCvOxAmW_j9SnRuCtVeJg9U1w_sf4c3-21oW_szajW5nKQ6Aj38LooM429vKg9U1teIxgumEIoi1qp_Ir9KJlukAT4ScpRcAbaLOwYSP_FTT1HFHhRp_8d_jfsZLr4hpomRmCTRcz5IzbPdvsScQ6HjvqYB7lrnePD4q1Lp8NHqchQo05eLxuvOEn8s1Bp3S4Uvc4ERu-Hf64wFLLlsccfWj9S1Bz9y2AnxMDlQHmGleBdt0c2VdBtNZYfSw9OS9AlsreGbJ-jdF3NWTDV3PWUyisxzTleTDN1-N_kti97OacEsJQ1_CCz3LRtYziac6Cjo5CuOjBbbKWkRJLPQwHmo0cNtfScYADxSC2BQKc1Q6g1Rh8rgeNG7-_4yiXiipcXhxA1Sn64yrd5zF3WAD_RzzdhPGSI3Cwx3AYyvaoiVWvJZeAbpxPMxWfprskMhfF1JEgHJ8W_LjqDPhL3LtEsvC6HcDjWiF2LN4zMDiKuz7EIX36wi0k6aetWsAT3tBDJ6ziNzh4tbMx_ocL6jyn6JdV-wadh5rjdbZ
dc.contributor.author.fl_str_mv Rodrigues, Pedro Henrique Cavalheiro
dc.subject.por.fl_str_mv Pandemia
E-commerce
Marketplace
Tendências
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
topic Pandemia
E-commerce
Marketplace
Tendências
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
description The objective of the work is to analyze the impacts of the COVID-19 pandemic on e-commerce in the retail sector in Brazil, pointing out the main perspectives and trends. Regarding the methodological procedure, an ex-post-facto research was carried out. The data collection technique was through research and reports obtained from the Brazilian Electronic Commerce Association. The data collected refers to the period from 2019 to 2023, in order to understand pre-pandemic, during and post-pandemic behavior. The results showed that Brazilian e commerce is a market in constant growth and diversification, with a variety of relevant players and segments. Among the trends projected to grow post-pandemic, omnichannel, innovations in the Brazilian financial system, big data and artificial intelligence technologies, showrooming and digital marketing stand out.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-06T19:50:20Z
2023-12-06T19:50:20Z
2023-10-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv RODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023.
https://repositorio.ufu.br/handle/123456789/39746
identifier_str_mv RODRIGUES, Pedro Henrique Cavalheiro. Análise dos impactos da pandemia do Covid-19 no comércio eletrônico do Brasil. 2023. 34 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Universidade Federal de Uberlândia, Ituiutaba, 2023.
url https://repositorio.ufu.br/handle/123456789/39746
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/3.0/us/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/3.0/us/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Uberlândia
Brasil
Engenharia de Produção
publisher.none.fl_str_mv Universidade Federal de Uberlândia
Brasil
Engenharia de Produção
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFU
instname:Universidade Federal de Uberlândia (UFU)
instacron:UFU
instname_str Universidade Federal de Uberlândia (UFU)
instacron_str UFU
institution UFU
reponame_str Repositório Institucional da UFU
collection Repositório Institucional da UFU
repository.name.fl_str_mv Repositório Institucional da UFU - Universidade Federal de Uberlândia (UFU)
repository.mail.fl_str_mv diinf@dirbi.ufu.br
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