Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns

Detalhes bibliográficos
Autor(a) principal: Rajendra Kumar Dash
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ecolinguística
Texto Completo: https://periodicos.unb.br/index.php/erbel/article/view/35676
Resumo: With the increasing realization of the importance of communication for sustainable development, the integration of the new media in environmental campaigns has emerged as an indispensable tool for changing people’s behaviour en masse. This paper studies two strategic sustainable development campaigns: India’s Swachh Bharat Abhiyan and the Canadian Environment Week. In both the pursuits, the new media has been used extensively to create public awareness about sustainability to motivate people to be participants as well as change agents of sustainable development in the collective interest of personal, national, and global sustainability. In this article, the agenda and the action of both the campaigns as well as their key narratives have been analysed to highlight the emerging trends in sustainable development communication.
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spelling Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaignsSwachh Bharat Abhiyan; Semana Canadense do Meio Ambiente; campanha de desenvolvimento sustentável; tratamento de lixo; princípio 3R.Swachh Bharat Abhiyan; Canadian Environment Week; Sustainable development campaign; new media; waste management; 3R principle.With the increasing realization of the importance of communication for sustainable development, the integration of the new media in environmental campaigns has emerged as an indispensable tool for changing people’s behaviour en masse. This paper studies two strategic sustainable development campaigns: India’s Swachh Bharat Abhiyan and the Canadian Environment Week. In both the pursuits, the new media has been used extensively to create public awareness about sustainability to motivate people to be participants as well as change agents of sustainable development in the collective interest of personal, national, and global sustainability. In this article, the agenda and the action of both the campaigns as well as their key narratives have been analysed to highlight the emerging trends in sustainable development communication.Diante da crescente constatação da importância da comunicação para o desenvolvimento sustentável, o envolvimento da nova mídia em campanhas ambientais tem emergido como um instrumento indispensável para mudar o comportamenrto das pessoas em grande escala. Este ensaio estuda duas campanhas estratégicas de desenvolvimento sustentável: Swachh Bharat Abhiyan da Índia e a Semana Canadense do Meio Ambiente. Em ambos programas a mídia tem sido bastante usada com a finalidade de suscitar a consciência coletiva para motivar as pessoas a serem partícipes bem como agentes na mudança para um desenvolvimento sustentável em prol de uma sustentabilidade pessoal, nacional e global. No artigo, a agenda e a ação de ambas campanhas bem como suas narrativas básicas são analisadas a fim de pontuar as tendências emergentes na comunicação sustentável.Programa de Pós-Graduação em Linguística (UnB-PPGL)2020-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/erbel/article/view/35676Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL); Vol. 6 No. 4 (2020); 78-94Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL); v. 6 n. 4 (2020); 78-942447-7052reponame:Ecolinguísticainstname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/erbel/article/view/35676/28327Copyright (c) 2020 Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL)http://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessRajendra Kumar Dash 2021-09-10T18:04:14Zoai:ojs.pkp.sfu.ca:article/35676Revistahttps://periodicos.unb.br/index.php/erbelPUBhttps://periodicos.unb.br/index.php/erbel/oaiecorebelbrasil@gmail.com2447-70522447-7052opendoar:2021-09-10T18:04:14Ecolinguística - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
title Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
spellingShingle Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
Rajendra Kumar Dash
Swachh Bharat Abhiyan; Semana Canadense do Meio Ambiente; campanha de desenvolvimento sustentável; tratamento de lixo; princípio 3R.
Swachh Bharat Abhiyan; Canadian Environment Week; Sustainable development campaign; new media; waste management; 3R principle.
title_short Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
title_full Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
title_fullStr Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
title_full_unstemmed Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
title_sort Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
author Rajendra Kumar Dash
author_facet Rajendra Kumar Dash
author_role author
dc.contributor.author.fl_str_mv Rajendra Kumar Dash
dc.subject.por.fl_str_mv Swachh Bharat Abhiyan; Semana Canadense do Meio Ambiente; campanha de desenvolvimento sustentável; tratamento de lixo; princípio 3R.
Swachh Bharat Abhiyan; Canadian Environment Week; Sustainable development campaign; new media; waste management; 3R principle.
topic Swachh Bharat Abhiyan; Semana Canadense do Meio Ambiente; campanha de desenvolvimento sustentável; tratamento de lixo; princípio 3R.
Swachh Bharat Abhiyan; Canadian Environment Week; Sustainable development campaign; new media; waste management; 3R principle.
description With the increasing realization of the importance of communication for sustainable development, the integration of the new media in environmental campaigns has emerged as an indispensable tool for changing people’s behaviour en masse. This paper studies two strategic sustainable development campaigns: India’s Swachh Bharat Abhiyan and the Canadian Environment Week. In both the pursuits, the new media has been used extensively to create public awareness about sustainability to motivate people to be participants as well as change agents of sustainable development in the collective interest of personal, national, and global sustainability. In this article, the agenda and the action of both the campaigns as well as their key narratives have been analysed to highlight the emerging trends in sustainable development communication.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/erbel/article/view/35676
url https://periodicos.unb.br/index.php/erbel/article/view/35676
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/erbel/article/view/35676/28327
dc.rights.driver.fl_str_mv Copyright (c) 2020 Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL)
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL)
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística (UnB-PPGL)
publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística (UnB-PPGL)
dc.source.none.fl_str_mv Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL); Vol. 6 No. 4 (2020); 78-94
Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL); v. 6 n. 4 (2020); 78-94
2447-7052
reponame:Ecolinguística
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Ecolinguística
collection Ecolinguística
repository.name.fl_str_mv Ecolinguística - Universidade de Brasília (UnB)
repository.mail.fl_str_mv ecorebelbrasil@gmail.com
_version_ 1792206883340156928

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