Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company
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Data de Publicação: | 2018 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Cenário |
Texto Completo: | https://periodicos.unb.br/index.php/revistacenario/article/view/19443 |
Resumo: | This article presents the results of study on the influence of digital technology in the decision making process of buying in tourism . Includes the development of an empirical research based on the case study method on TabletHotels company now chosen because it is web-based and uses of web 2.0 tools in the relationship with the consumer. The case study involved analysis of documents and secondary data about the company and interview with its main manager. Therefore , as authors used theoretical framework of tourism and management areas . It was found that the use of digital technology has contributed to improve the ways in which tourism companies manage their relationships with their consumers, at all stages of decision-making : the recognition of the problem in the search and evaluation of alternatives in choosing itself and post -purchase evaluation. |
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Digital technology in the purchase decision making in tourism : a case study of TabletHotels CompanyTecnologia digital no processo decisório de compra no turismo: um estudo de caso da empresa TabletHotéisTurismo. Tecnologia Digital. Relacionamento com Consumidores. Processo Decisório.Tourism. Digital technology. Relationship with Consumers. Decision MakingThis article presents the results of study on the influence of digital technology in the decision making process of buying in tourism . Includes the development of an empirical research based on the case study method on TabletHotels company now chosen because it is web-based and uses of web 2.0 tools in the relationship with the consumer. The case study involved analysis of documents and secondary data about the company and interview with its main manager. Therefore , as authors used theoretical framework of tourism and management areas . It was found that the use of digital technology has contributed to improve the ways in which tourism companies manage their relationships with their consumers, at all stages of decision-making : the recognition of the problem in the search and evaluation of alternatives in choosing itself and post -purchase evaluation. Este artigo apresenta os resultados de estudo sobre a influência da tecnologia digital no processo decisório de compra na área de turismo. Contempla o desenvolvimento de uma pesquisa empírica, com base no método de estudo de caso sobre a empresa TabletHotéis, empresa escolhida por ser baseada na internet e que utiliza ferramentas da web 2.0 no relacionamento com o público consumidor. O estudo de caso envolveu análise de documentos e dados secundários sobre a empresa e entrevista com o seu principal gestor. Para tanto, utilizou como referencial teórico autores das áreas de turismo e gestão. Verificou-se que o uso da tecnologia digital tem contribuído para aprimorar as formas pelas quais as empresas de turismo gerenciam o relacionamento com seus consumidores, em todas as etapas do processo decisório: no reconhecimento do problema, na busca e avaliação de alternativas, na escolha em si e na avaliação pós-compra. Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB)2018-01-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/revistacenario/article/view/1944310.26512/revistacenario.v5i9.19443Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 No. 9 (2017); 140-160Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 Núm. 9 (2017); 140-160Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 No. 9 (2017); 140-160Cenário: Revista Interdisciplinar em Turismo e Território ; v. 5 n. 9 (2017); 140-160Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 N.º 9 (2017); 140-1602318-856110.26512/revistacenario.v5i9reponame:Revista Cenárioinstname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/revistacenario/article/view/19443/17991Funcia, Thaís da SilvaCamargo, Luiz Octávio de Limainfo:eu-repo/semantics/openAccess2019-09-27T02:39:36Zoai:ojs.pkp.sfu.ca:article/19443Revistahttp://periodicos.unb.br/index.php/revistacenariohttp://periodicos.unb.br/index.php/revistacenario/oai||revistacenario.cet.unb@gmail.com2318-85612318-8561opendoar:2019-09-27T02:39:36Revista Cenário - Universidade de Brasília (UnB)false |
dc.title.none.fl_str_mv |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company Tecnologia digital no processo decisório de compra no turismo: um estudo de caso da empresa TabletHotéis |
title |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
spellingShingle |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company Funcia, Thaís da Silva Turismo. Tecnologia Digital. Relacionamento com Consumidores. Processo Decisório. Tourism. Digital technology. Relationship with Consumers. Decision Making |
title_short |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
title_full |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
title_fullStr |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
title_full_unstemmed |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
title_sort |
Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company |
author |
Funcia, Thaís da Silva |
author_facet |
Funcia, Thaís da Silva Camargo, Luiz Octávio de Lima |
author_role |
author |
author2 |
Camargo, Luiz Octávio de Lima |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Funcia, Thaís da Silva Camargo, Luiz Octávio de Lima |
dc.subject.por.fl_str_mv |
Turismo. Tecnologia Digital. Relacionamento com Consumidores. Processo Decisório. Tourism. Digital technology. Relationship with Consumers. Decision Making |
topic |
Turismo. Tecnologia Digital. Relacionamento com Consumidores. Processo Decisório. Tourism. Digital technology. Relationship with Consumers. Decision Making |
description |
This article presents the results of study on the influence of digital technology in the decision making process of buying in tourism . Includes the development of an empirical research based on the case study method on TabletHotels company now chosen because it is web-based and uses of web 2.0 tools in the relationship with the consumer. The case study involved analysis of documents and secondary data about the company and interview with its main manager. Therefore , as authors used theoretical framework of tourism and management areas . It was found that the use of digital technology has contributed to improve the ways in which tourism companies manage their relationships with their consumers, at all stages of decision-making : the recognition of the problem in the search and evaluation of alternatives in choosing itself and post -purchase evaluation. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.unb.br/index.php/revistacenario/article/view/19443 10.26512/revistacenario.v5i9.19443 |
url |
https://periodicos.unb.br/index.php/revistacenario/article/view/19443 |
identifier_str_mv |
10.26512/revistacenario.v5i9.19443 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.unb.br/index.php/revistacenario/article/view/19443/17991 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB) |
publisher.none.fl_str_mv |
Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB) |
dc.source.none.fl_str_mv |
Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 No. 9 (2017); 140-160 Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 Núm. 9 (2017); 140-160 Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 No. 9 (2017); 140-160 Cenário: Revista Interdisciplinar em Turismo e Território ; v. 5 n. 9 (2017); 140-160 Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 5 N.º 9 (2017); 140-160 2318-8561 10.26512/revistacenario.v5i9 reponame:Revista Cenário instname:Universidade de Brasília (UnB) instacron:UNB |
instname_str |
Universidade de Brasília (UnB) |
instacron_str |
UNB |
institution |
UNB |
reponame_str |
Revista Cenário |
collection |
Revista Cenário |
repository.name.fl_str_mv |
Revista Cenário - Universidade de Brasília (UnB) |
repository.mail.fl_str_mv |
||revistacenario.cet.unb@gmail.com |
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1797231710244438016 |