Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market

Detalhes bibliográficos
Autor(a) principal: da Silva, Pedro Perfeito
Data de Publicação: 2019
Outros Autores: Valiati, Leandro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Sociedade e Estado
Texto Completo: https://periodicos.unb.br/index.php/sociedade/article/view/19431
Resumo: This paper analyzes the impact of digitization on the Music Global Value Chains (GVC), underlining the Brazilian market. In this sense, it observes the majors labels’ crisis and the digital aggregators emergence within this value chain. With this main objective, it adapts the governance concept from GVC approach to the creative industries context according to the Evolutionary economics perspective, combining the Veblenian microeconomics with the Neo-Schumpeterian macroeconomics. It concludes that aggregators’ rising is due to a successful adaptation to the new technological paradigm and the development of new tools for consumption habits formation, assuring the structuration of the expectations from consumers as well as firms such as indie labels and streaming platforms.
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spelling Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian marketDigitalização e Cadeia Global de Valor da Música: uma Abordagem Evolucionária para Emergência dos Agregadores no Mercado BrasileiroIndústrias CriativasCadeia Global de ValorMúsicaAgregadores DigitaisBrasilCreative IndustriesGlobal Value ChainMusicDigital AggregatorsBrazilThis paper analyzes the impact of digitization on the Music Global Value Chains (GVC), underlining the Brazilian market. In this sense, it observes the majors labels’ crisis and the digital aggregators emergence within this value chain. With this main objective, it adapts the governance concept from GVC approach to the creative industries context according to the Evolutionary economics perspective, combining the Veblenian microeconomics with the Neo-Schumpeterian macroeconomics. It concludes that aggregators’ rising is due to a successful adaptation to the new technological paradigm and the development of new tools for consumption habits formation, assuring the structuration of the expectations from consumers as well as firms such as indie labels and streaming platforms.O artigo analisa os impactos da digitalização sobre a Cadeia Global de Valor da Música, com foco no mercado brasileiro. Nesse sentido, observa-se a crise das gravadoras majors e a emergência dos agregadores digitais nessa cadeia de valor. Com esse objetivo principal, adapta-se o conceito de governança da abordagem da GVC ao contexto das indústrias criativas de acordo com o referencial téorico da economia evolucionária, combinando a microeconomia vebleniana com a macroeconomia neoschumpeteriana. Conclui-se que a ascensão dos agregadores passa pela bem-sucedida adaptação ao novo paradigma tecnológico e ao desenvolvimento de novos instrumentos de formação de hábitos de consumo, garantindo a estruturação de expectativas tanto dos consumidores quanto de firmas como gravadoras independentes e plataformas de streaming.Departamento de Sociologia - UnB/SOL2019-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.unb.br/index.php/sociedade/article/view/1943110.1590/s0102-6992-201934010004Sociedade e Estado; Vol. 34 No. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-105Sociedade e Estado; Vol. 34 Núm. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-105Sociedade e Estado; v. 34 n. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-1051980-54620102-6992reponame:Sociedade e Estadoinstname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/sociedade/article/view/19431/21737Copyright (c) 2019 Sociedade e Estadoinfo:eu-repo/semantics/openAccessda Silva, Pedro PerfeitoValiati, Leandro2019-08-21T18:25:21Zoai:ojs.pkp.sfu.ca:article/19431Revistahttps://periodicos.unb.br/index.php/sociedade/indexPUBhttps://periodicos.unb.br/index.php/sociedade/oaiportaldeperiodicos@bce.unb.br||revistasol@unb.br1980-54620102-6992opendoar:2019-08-21T18:25:21Sociedade e Estado - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
Digitalização e Cadeia Global de Valor da Música: uma Abordagem Evolucionária para Emergência dos Agregadores no Mercado Brasileiro
title Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
spellingShingle Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
da Silva, Pedro Perfeito
Indústrias Criativas
Cadeia Global de Valor
Música
Agregadores Digitais
Brasil
Creative Industries
Global Value Chain
Music
Digital Aggregators
Brazil
title_short Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
title_full Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
title_fullStr Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
title_full_unstemmed Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
title_sort Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
author da Silva, Pedro Perfeito
author_facet da Silva, Pedro Perfeito
Valiati, Leandro
author_role author
author2 Valiati, Leandro
author2_role author
dc.contributor.author.fl_str_mv da Silva, Pedro Perfeito
Valiati, Leandro
dc.subject.por.fl_str_mv Indústrias Criativas
Cadeia Global de Valor
Música
Agregadores Digitais
Brasil
Creative Industries
Global Value Chain
Music
Digital Aggregators
Brazil
topic Indústrias Criativas
Cadeia Global de Valor
Música
Agregadores Digitais
Brasil
Creative Industries
Global Value Chain
Music
Digital Aggregators
Brazil
description This paper analyzes the impact of digitization on the Music Global Value Chains (GVC), underlining the Brazilian market. In this sense, it observes the majors labels’ crisis and the digital aggregators emergence within this value chain. With this main objective, it adapts the governance concept from GVC approach to the creative industries context according to the Evolutionary economics perspective, combining the Veblenian microeconomics with the Neo-Schumpeterian macroeconomics. It concludes that aggregators’ rising is due to a successful adaptation to the new technological paradigm and the development of new tools for consumption habits formation, assuring the structuration of the expectations from consumers as well as firms such as indie labels and streaming platforms.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/sociedade/article/view/19431
10.1590/s0102-6992-201934010004
url https://periodicos.unb.br/index.php/sociedade/article/view/19431
identifier_str_mv 10.1590/s0102-6992-201934010004
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/sociedade/article/view/19431/21737
dc.rights.driver.fl_str_mv Copyright (c) 2019 Sociedade e Estado
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Sociedade e Estado
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Sociologia - UnB/SOL
publisher.none.fl_str_mv Departamento de Sociologia - UnB/SOL
dc.source.none.fl_str_mv Sociedade e Estado; Vol. 34 No. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-105
Sociedade e Estado; Vol. 34 Núm. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-105
Sociedade e Estado; v. 34 n. 01 (2019): Dossiê: Tecnologia e mercados culturais; 85-105
1980-5462
0102-6992
reponame:Sociedade e Estado
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Sociedade e Estado
collection Sociedade e Estado
repository.name.fl_str_mv Sociedade e Estado - Universidade de Brasília (UnB)
repository.mail.fl_str_mv portaldeperiodicos@bce.unb.br||revistasol@unb.br
_version_ 1800211064617435136

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