The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election

Detalhes bibliográficos
Autor(a) principal: Borba, Felipe
Data de Publicação: 2022
Outros Autores: Dutt-Ross, Steven
Tipo de documento: Artigo
Idioma: por
Título da fonte: Opinião Pública (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738
Resumo: The 2018 election put Brazilian Free Electoral Broadcast Airtime in jeopardy. A candidate with only six seconds of radio and television free advertising time was elected president. Jair Bolsonaro's victory was not a unique phenomenon and candidates for state executives in the same situation were elected governors. But has the FEBA completely lost its relevance to the voter? To assess the degree of importance of the Brazilian model of electoral broadcast in the 2018 election, this article takes two different empirical approaches. The first analyzes the level of interest of FEBA based on its audience. The second measures the impact of exposure to election advertising on voters' level of knowledge in relation to the five most voted candidates for president. To this end, the article analyzes a series of polls carried out by the Datafolha Institute in the first round of the presidential elections in 2006, 2010, 2014, and 2018. The results show that voters' search for FEBA grew in 2018 in relation to the three previous elections and that watching election propaganda in 2018 contributed decisively to voters' level of knowledge about candidates. These findings highlight the importance of FEBA for Brazilian democracy.
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spelling The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential electionEl horario gratuito de propaganda electoral (HGPE) y la opinión pública en las elecciones presidenciales de 2018Horário gratuito de propaganda eleitoral e a formação da opinião pública na eleição presidencial de 2018EleiçõesCampanha eleitoralHorário gratuito de propaganda eleitoralComunicação políticaEleccionesCampaña electoralHorario gratuito de propaganda electoralComunicación políticaElectionsElectoral campaignFree electoral broadcast airtimePolitical communicationThe 2018 election put Brazilian Free Electoral Broadcast Airtime in jeopardy. A candidate with only six seconds of radio and television free advertising time was elected president. Jair Bolsonaro's victory was not a unique phenomenon and candidates for state executives in the same situation were elected governors. But has the FEBA completely lost its relevance to the voter? To assess the degree of importance of the Brazilian model of electoral broadcast in the 2018 election, this article takes two different empirical approaches. The first analyzes the level of interest of FEBA based on its audience. The second measures the impact of exposure to election advertising on voters' level of knowledge in relation to the five most voted candidates for president. To this end, the article analyzes a series of polls carried out by the Datafolha Institute in the first round of the presidential elections in 2006, 2010, 2014, and 2018. The results show that voters' search for FEBA grew in 2018 in relation to the three previous elections and that watching election propaganda in 2018 contributed decisively to voters' level of knowledge about candidates. These findings highlight the importance of FEBA for Brazilian democracy.Las elecciones de 2018 pusieron el HGPE bajo control. Un candidato con solo seis segundos de publicidad en radio y televisión fue elegido presidente. La victoria de Jair Bolsonaro no fue aislada y los candidatos a ejecutivos estatales en la misma situación fueron elegidos gobernadores. Pero, ¿el HGPE ha perdido por completo su relevancia para el votante? Para evaluar el grado de importancia del horario electoral en las elecciones de 2018, este artículo utiliza dos enfoques empíricos diferentes. El primero comprueba el nivel de interés en el HGPE por parte de su audiencia. El segundo mide el impacto de la exposición al horario electoral sobre el nivel de conocimiento de los votantes respecto a los cinco candidatos a presidente más votados. Para ello, el artículo analiza una serie de encuestas realizadas por el Instituto Datafolha en la primera vuelta de las elecciones presidenciales de 2006, 2010, 2014 y 2018. Los resultados muestran que la búsqueda de votantes por el HGPE creció en 2018 en relación a las tres elecciones anteriores y que ver la propaganda electoral en 2018 contribuyó de manera decisiva en el nivel de conocimiento de los votantes en relación a los candidatos. Estos hallazgos resaltan la importancia del HGPE para la democracia brasileña.A eleição de 2018 colocou o Horário Gratuito de Propaganda Eleitoral (HGPE) em xeque. Um candidato com apenas seis segundos de tempo de propaganda no rádio e na televisão foi eleito presidente. A vitória de Jair Bolsonaro não foi isolada e candidatos aos executivos estaduais igualmente sem tempo foram eleitos governadores. Mas será que o HGPE perdeu completamente a relevância para o eleitor? Para avaliar o grau de importância do horário eleitoral na eleição de 2018, este artigo realiza duas abordagens empíricas diferentes. A primeira verifica o nível de interesse pelo HGPE a partir da sua audiência. A segunda mede o impacto da exposição ao horário eleitoral sobre o nível de conhecimento dos eleitores em relação aos cinco candidatos para presidente mais votados. Para isso, o artigo analisa uma série de pesquisas de intenção de voto feitas pelo Instituto Datafolha no primeiro turno das eleições presidenciais de 2006, 2010, 2014 e 2018. Os resultados mostram que a busca dos eleitores pelo HGPE cresceu em 2018 em relação às três eleições anteriores e que assistir à propaganda eleitoral nesse ano contribuiu decisivamente para o nível de conhecimento dos eleitores sobre os candidatos. Esses achados colocam em evidência a importância do HGPE para a democracia brasileira.Universidade Estadual de Campinas2022-03-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738Opinião Pública; Vol. 27 No. 3 (2021): set./dez.; 851-877Opinião Pública; Vol. 27 Núm. 3 (2021): set./dez.; 851-877Opinião Pública; v. 27 n. 3 (2021): set./dez.; 851-8771807-0191reponame:Opinião Pública (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738/28158Brazil; 2018Brasil; 2018Brasil; 2018Copyright (c) 2021 Felipe Borba, Steven Dutt-Rosshttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessBorba, Felipe Dutt-Ross, Steven 2022-03-25T13:20:12Zoai:ojs.periodicos.sbu.unicamp.br:article/8668738Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/opPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/oaicesop@unicamp.br||racael@unicamp.br || rop@unicamp.br1807-01910104-6276opendoar:2022-03-25T13:20:12Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
El horario gratuito de propaganda electoral (HGPE) y la opinión pública en las elecciones presidenciales de 2018
Horário gratuito de propaganda eleitoral e a formação da opinião pública na eleição presidencial de 2018
title The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
spellingShingle The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
Borba, Felipe
Eleições
Campanha eleitoral
Horário gratuito de propaganda eleitoral
Comunicação política
Elecciones
Campaña electoral
Horario gratuito de propaganda electoral
Comunicación política
Elections
Electoral campaign
Free electoral broadcast airtime
Political communication
title_short The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
title_full The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
title_fullStr The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
title_full_unstemmed The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
title_sort The brazilian free electoral broadcast airtime and public opinion (FEBA) in the 2018 presidential election
author Borba, Felipe
author_facet Borba, Felipe
Dutt-Ross, Steven
author_role author
author2 Dutt-Ross, Steven
author2_role author
dc.contributor.author.fl_str_mv Borba, Felipe
Dutt-Ross, Steven
dc.subject.por.fl_str_mv Eleições
Campanha eleitoral
Horário gratuito de propaganda eleitoral
Comunicação política
Elecciones
Campaña electoral
Horario gratuito de propaganda electoral
Comunicación política
Elections
Electoral campaign
Free electoral broadcast airtime
Political communication
topic Eleições
Campanha eleitoral
Horário gratuito de propaganda eleitoral
Comunicação política
Elecciones
Campaña electoral
Horario gratuito de propaganda electoral
Comunicación política
Elections
Electoral campaign
Free electoral broadcast airtime
Political communication
description The 2018 election put Brazilian Free Electoral Broadcast Airtime in jeopardy. A candidate with only six seconds of radio and television free advertising time was elected president. Jair Bolsonaro's victory was not a unique phenomenon and candidates for state executives in the same situation were elected governors. But has the FEBA completely lost its relevance to the voter? To assess the degree of importance of the Brazilian model of electoral broadcast in the 2018 election, this article takes two different empirical approaches. The first analyzes the level of interest of FEBA based on its audience. The second measures the impact of exposure to election advertising on voters' level of knowledge in relation to the five most voted candidates for president. To this end, the article analyzes a series of polls carried out by the Datafolha Institute in the first round of the presidential elections in 2006, 2010, 2014, and 2018. The results show that voters' search for FEBA grew in 2018 in relation to the three previous elections and that watching election propaganda in 2018 contributed decisively to voters' level of knowledge about candidates. These findings highlight the importance of FEBA for Brazilian democracy.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738
url https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8668738/28158
dc.rights.driver.fl_str_mv Copyright (c) 2021 Felipe Borba, Steven Dutt-Ross
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Felipe Borba, Steven Dutt-Ross
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2018
Brasil; 2018
Brasil; 2018
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Opinião Pública; Vol. 27 No. 3 (2021): set./dez.; 851-877
Opinião Pública; Vol. 27 Núm. 3 (2021): set./dez.; 851-877
Opinião Pública; v. 27 n. 3 (2021): set./dez.; 851-877
1807-0191
reponame:Opinião Pública (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Opinião Pública (Online)
collection Opinião Pública (Online)
repository.name.fl_str_mv Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv cesop@unicamp.br||racael@unicamp.br || rop@unicamp.br
_version_ 1800217018410991616

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