The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context

Detalhes bibliográficos
Autor(a) principal: Penteado, Claudio Luis
Data de Publicação: 2021
Outros Autores: Cruz Junior, Brauner Geraldo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos de Sociologia
Texto Completo: https://periodicos.fclar.unesp.br/estudos/article/view/12815
Resumo: The article presents a discussion about the development ofa specific type of entrepreneur in contemporary Brazilian society. The social and economic advances of the Lulism's governments have enabled the income growth of a significant part of the Brazilian population which, by acquiring new ways of life, also saw their cultural references being transformed. Particularly, the picture of the entrepreneur became representative of the new Brazilian reality. In the context of a neoliberal society, where the companies and the norm of competition propose universal, the meaning of entrepreneurial symbolism has become even more latent. However, in contemporary Brazil there was a type of entrepreneur distinct from the one pictured by neoliberal discourse. To show these differences, eight trajectories of popular Brazilian entrepreneurs were mobilized, and in the end, important ambiguities and new categories of values and actions could be identified, constituting a characteristic entrepreneur of recent Brazil.
id UNESP-12_b630be348dd4850a19f318f13bb3f90b
oai_identifier_str oai:ojs.pkp.sfu.ca:article/12815
network_acronym_str UNESP-12
network_name_str Estudos de Sociologia
repository_id_str
spelling The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national contextLa germinación del emprendedor brasileño contemporáneo: El neoliberalismo visto en el contexto nacional recienteA germinação do empreendedor do Brasil contemporâneo: O neoliberalismo visto sob o contexto nacional recenteEmpreendedorismoNeoliberalismoLulismoClasses popularesNova classe média brasileiraEntrepreneurshipNeoliberalismLulismPopular classesNew Brazilian Middle ClassEmprendimientoNeoliberalismoLulismoClases populares Nueva clase media brasileñaThe article presents a discussion about the development ofa specific type of entrepreneur in contemporary Brazilian society. The social and economic advances of the Lulism's governments have enabled the income growth of a significant part of the Brazilian population which, by acquiring new ways of life, also saw their cultural references being transformed. Particularly, the picture of the entrepreneur became representative of the new Brazilian reality. In the context of a neoliberal society, where the companies and the norm of competition propose universal, the meaning of entrepreneurial symbolism has become even more latent. However, in contemporary Brazil there was a type of entrepreneur distinct from the one pictured by neoliberal discourse. To show these differences, eight trajectories of popular Brazilian entrepreneurs were mobilized, and in the end, important ambiguities and new categories of values and actions could be identified, constituting a characteristic entrepreneur of recent Brazil.El artículo presenta una discusión sobre el desarrollo de un tipo específico de emprendedor en la sociedad brasileña contemporánea. Los avances sociales y económicos de los gobiernos lulistas permitieron un aumento significativo en los ingresos de una parte importante de la población brasileña, que, al adquirir nuevas formas de vida, también vio transformarse sus referentes culturales. En el contexto de una sociedad neoliberal, donde las empresas de sí mismas y la regla de la competencia se proponen como universales, el significado del simbolismo empresarial se ha hecho aún más latente. Sin embargo, en el Brasil contemporáneo se observó un tipo de emprendedor distinto al retratado por el discurso neoliberal. Para mostrar estas diferencias, se movilizaron ocho trayectorias de emprendedores populares brasileños y, al final, se pudieron identificar importantes ambigüedades y nuevas categorías de valores y acciones, configurando un emprendedor característico del Brasil reciente.O artigo apresenta uma discussão sobre o desenvolvimento de um tipo específico de empreendedor na sociedade brasileira contemporânea. Os avanços sociais e econômicos dos governos lulistas possibilitaram um crescimento da renda de parte significativa da população brasileira que, ao adquirir novos modos de vida, viu também suas referências culturais serem transformadas. Em especial, a figura do empreendedor tornou-se representativa da nova realidade brasileira. No contexto de uma sociedade neoliberal, onde as empresas de si mesmo e a norma da concorrência se propõem universais, a acepção do simbolismo empreendedor se fez ainda mais latente. Contudo, observou-se no Brasil contemporâneo um tipo de empreendedor distinto daquele retratado pelo discurso neoliberal. Para mostrar essas diferenças, oito trajetórias de empreendedores populares brasileiros foram mobilizadas, e ao final, importantes ambiguidades e novas categorias de valores e ações puderam ser identificadas, configurando um empreendedor característico do Brasil recente.FCL-UNESP Laboratório Editorial2021-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/estudos/article/view/1281510.52780/res.12815Estudos de Sociologia; v. 25 n. 49 (2020): Animais e sociedade(s): representações humanas sobre os não-humanos e suas implicações na contemporaneidade1982-47181414-0144reponame:Estudos de Sociologiainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/estudos/article/view/12815/10074Copyright (c) 2020 Estudos de Sociologiainfo:eu-repo/semantics/openAccessPenteado, Claudio LuisCruz Junior, Brauner Geraldo2021-05-25T13:55:59Zoai:ojs.pkp.sfu.ca:article/12815Revistahttp://seer.fclar.unesp.br/estudosPUBhttp://seer.fclar.unesp.br/estudos/oaistraud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br1982-47181414-0144opendoar:2021-05-25T13:55:59Estudos de Sociologia - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
La germinación del emprendedor brasileño contemporáneo: El neoliberalismo visto en el contexto nacional reciente
A germinação do empreendedor do Brasil contemporâneo: O neoliberalismo visto sob o contexto nacional recente
title The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
spellingShingle The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
Penteado, Claudio Luis
Empreendedorismo
Neoliberalismo
Lulismo
Classes populares
Nova classe média brasileira
Entrepreneurship
Neoliberalism
Lulism
Popular classes
New Brazilian Middle Class
Emprendimiento
Neoliberalismo
Lulismo
Clases populares
Nueva clase media brasileña
title_short The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
title_full The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
title_fullStr The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
title_full_unstemmed The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
title_sort The germination of contemporary brazilian entrepreneur: Neoliberalism seen according to the recent national context
author Penteado, Claudio Luis
author_facet Penteado, Claudio Luis
Cruz Junior, Brauner Geraldo
author_role author
author2 Cruz Junior, Brauner Geraldo
author2_role author
dc.contributor.author.fl_str_mv Penteado, Claudio Luis
Cruz Junior, Brauner Geraldo
dc.subject.por.fl_str_mv Empreendedorismo
Neoliberalismo
Lulismo
Classes populares
Nova classe média brasileira
Entrepreneurship
Neoliberalism
Lulism
Popular classes
New Brazilian Middle Class
Emprendimiento
Neoliberalismo
Lulismo
Clases populares
Nueva clase media brasileña
topic Empreendedorismo
Neoliberalismo
Lulismo
Classes populares
Nova classe média brasileira
Entrepreneurship
Neoliberalism
Lulism
Popular classes
New Brazilian Middle Class
Emprendimiento
Neoliberalismo
Lulismo
Clases populares
Nueva clase media brasileña
description The article presents a discussion about the development ofa specific type of entrepreneur in contemporary Brazilian society. The social and economic advances of the Lulism's governments have enabled the income growth of a significant part of the Brazilian population which, by acquiring new ways of life, also saw their cultural references being transformed. Particularly, the picture of the entrepreneur became representative of the new Brazilian reality. In the context of a neoliberal society, where the companies and the norm of competition propose universal, the meaning of entrepreneurial symbolism has become even more latent. However, in contemporary Brazil there was a type of entrepreneur distinct from the one pictured by neoliberal discourse. To show these differences, eight trajectories of popular Brazilian entrepreneurs were mobilized, and in the end, important ambiguities and new categories of values and actions could be identified, constituting a characteristic entrepreneur of recent Brazil.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/12815
10.52780/res.12815
url https://periodicos.fclar.unesp.br/estudos/article/view/12815
identifier_str_mv 10.52780/res.12815
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/12815/10074
dc.rights.driver.fl_str_mv Copyright (c) 2020 Estudos de Sociologia
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Estudos de Sociologia
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
dc.source.none.fl_str_mv Estudos de Sociologia; v. 25 n. 49 (2020): Animais e sociedade(s): representações humanas sobre os não-humanos e suas implicações na contemporaneidade
1982-4718
1414-0144
reponame:Estudos de Sociologia
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Estudos de Sociologia
collection Estudos de Sociologia
repository.name.fl_str_mv Estudos de Sociologia - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv straud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br
_version_ 1788171030237282304

Registros relacionados