O BOOKTUBE NO PROCESSO DE FORMAÇÃO DE LEITORES: ANÁLISE DE DUAS VÍDEO-RESENHAS SOBRE O ROMANCE A VEGETARIANA: BOOKTUBE IN THE PROCESS OF READERS FORMATION: ANALYSIS OF TWO LITERARY VIDEO-REVIEWS ON THE ROMANCE THE VEGETARIAN

• Autor(a) principal: Hashimoto, Giulia Yumi Tonhi
• Data de Publicação: 2023
• Outros Autores: Celestino de Almeida, Dayane
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: CASA: Cadernos de Semiótica Aplicada
• Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/17810
• topic: French Semiotics; Booktube; Readers formation; The Vegetarian; Semiótica francesa. Booktube. Formação de leitores. Vídeo-resenhas. A Vegetariana.

The universe of literary video-reviews on the YouTube platform is known as BookTube and the digital influencers that present them, as “booktubers”. They have been important drivers of reading and readers formation in recent years. The research, which originated this paper, aimed to analyze two literary video-reviews on the Korean novel The Vegetarian, by Han Kang, available on the channels “Ler antes de morrer”, by Isabella Lubrano, and “Tiny Little Things”, by Tatiana Feltrin. Using the generative process, derived from the methodology of French semiotics (GREIMAS; COURTÉS, 1979), this work has analyzed the way the chosen book was summarized in these video-reviews, trying to understand which elements of the novel the influencers present and what is the role of such elements in the global sense of each review. In addition, the video-reviews were compared to verify which are the persuasion strategies employed by each “booktuber”, who seek to give the enunciatee a “want-to-read” or a “not-want-to-read” the novel.