SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION

Detalhes bibliográficos
Autor(a) principal: de Barros, Diana Luz Pessoa
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: CASA: Cadernos de Semiótica Aplicada
Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/3318
Resumo: The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches.
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spelling SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATIONOS SENTIDOS DA GESTUALIDADE: TRANSPOSIÇÃO E REPRESENTAÇÃO GESTUALgestural languagesemioticsgestural transpositiongestural communicationgestural representation.gestualidadesemióticatransposição gestualcomunicação gestualgestualidade representadaThe aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches.Neste artigo são apresentadas, na perspectiva da semiótica discursiva francesa, algumas direções teóricas para o estudo dos sentidos da gestualidade na sociedade contemporânea, em quatro circunstâncias: a gestualidade poética da dança; a gestualidade nos tratamentos de fisioterapia; a passagem do gesto ao “signo” na língua de sinais; a gestualidade representada na pintura, na fotografia, na publicidade, etc. O ponto de partida deste estudo é o texto de Greimas Conditions d’une sémiotique du monde naturel (1970, p.62). Nesse quadro teórico, tratamos de duas questões: das operações de transposição gestual – semantização, dessemantização, mimetização, simbolização, passagem do gesto ao signo, nas línguas de sinais; da representação da gestualidade, em particular na publicidade de bancos, e dos efeitos de sentidos por ela produzidos nesses discursos publicitários.Laboratório Editorial FCL-UNESP | Letraria2011-01-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/331810.21709/casa.v8i2.3318CASA: Cadernos de Semiótica Aplicada; v. 8 n. 2 (2010)1679-340410.21709/casa.v8i2reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/3318/304410.21709/casa.v8i2.3318.g3044Copyright (c) 2011 CASA: Cadernos de Semiótica Aplicadainfo:eu-repo/semantics/openAccessde Barros, Diana Luz Pessoa2011-01-17T22:51:03Zoai:ojs.pkp.sfu.ca:article/3318Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:43.234289CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
OS SENTIDOS DA GESTUALIDADE: TRANSPOSIÇÃO E REPRESENTAÇÃO GESTUAL
title SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
spellingShingle SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
de Barros, Diana Luz Pessoa
gestural language
semiotics
gestural transposition
gestural communication
gestural representation.
gestualidade
semiótica
transposição gestual
comunicação gestual
gestualidade representada
title_short SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
title_full SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
title_fullStr SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
title_full_unstemmed SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
title_sort SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
author de Barros, Diana Luz Pessoa
author_facet de Barros, Diana Luz Pessoa
author_role author
dc.contributor.author.fl_str_mv de Barros, Diana Luz Pessoa
dc.subject.por.fl_str_mv gestural language
semiotics
gestural transposition
gestural communication
gestural representation.
gestualidade
semiótica
transposição gestual
comunicação gestual
gestualidade representada
topic gestural language
semiotics
gestural transposition
gestural communication
gestural representation.
gestualidade
semiótica
transposição gestual
comunicação gestual
gestualidade representada
description The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/3318
10.21709/casa.v8i2.3318
url https://periodicos.fclar.unesp.br/casa/article/view/3318
identifier_str_mv 10.21709/casa.v8i2.3318
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/3318/3044
10.21709/casa.v8i2.3318.g3044
dc.rights.driver.fl_str_mv Copyright (c) 2011 CASA: Cadernos de Semiótica Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2011 CASA: Cadernos de Semiótica Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
dc.source.none.fl_str_mv CASA: Cadernos de Semiótica Aplicada; v. 8 n. 2 (2010)
1679-3404
10.21709/casa.v8i2
reponame:CASA: Cadernos de Semiótica Aplicada
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str CASA: Cadernos de Semiótica Aplicada
collection CASA: Cadernos de Semiótica Aplicada
repository.name.fl_str_mv CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv casa@fclar.unesp.br
_version_ 1797051218866995200

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