SEMIÓTICA PLÁSTICA E INFORMAÇÃO PRESSUPOSTA: PLASTIC SEMIOTICS AND PRESUMED INFORMATION

• Autor(a) principal: Silva, Pedro Henrique da
• Data de Publicação: 2023
• Outros Autores: Milani, Sebastião Elias
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: CASA: Cadernos de Semiótica Aplicada
• Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/17751
• topic: Plastic semiotics; Jean-Marie Floch; Syncretic Text; Semiótica plástica. Jean-Marie Floch. Texto Sincrético. Ideologia pressuposta.

The present work aims to highlight the manifestation of meaning in a syncretic text, understood in the light of French semiotics. Specifically, we aim to analyze presupposed information and thus show how our object of analysis is configured as a unit of meaning. Moreover, we intend to demonstrate what a text says and how it does it to say its content. Our object of analysis is an image published, in the year 2022, on an open profile on the social network Instagram. The central work methodology used is that of plastic semiotics, as formulated by researcher Jean-Marie Floch. After applying the concepts of visual semiotics to our object of study, we were able to confirm our hypothesis that the presupposed content of the analyzed image does indeed manifest a specific ideology that, in the context of its publication/manifestation. This ideology has the function of inducing the enunciatee-user of the social network Instagram who had contact with the image to have a determined choice. The semiotic methodology made it possible to both highlight and show the role and function of the ideology assumed in the text under analysis.