SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE

Detalhes bibliográficos
Autor(a) principal: Machado, Amanda Pires
Data de Publicação: 2012
Outros Autores: Floriano, Juliana, Gomez, Luiz Salomão Ribas, Luiz de Sousa, Richard Perassi
Tipo de documento: Artigo
Idioma: por
Título da fonte: CASA: Cadernos de Semiótica Aplicada
Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/5272
Resumo: The product Havaianas sandals developed a symbolic walk-advertising, taking the form of product beach fashion, sports fashion or casual fashion. The treatment esthetic-formal of the Havaianas Slim models indicates the search for symbolic ascent and consequent expansion of the market. Also features an increase in Brand positioning so that part of their products to be accepted and used in social situations that just recently were receptive to people wearing rubber sandals. Based on Semiotic Concepts by Charles S. Peirce, this article shows the contradictory process of meaning expressed in the visual elements of Havaianas Slim sandals. Are presented the contextualization, description of the object under study and brief review of the Semiotics Theory and a reflection about  of  imagery significance of the product studied.
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spelling SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISESANDÁLIAS HAVAIANAS MODELO SLIM. DO PRODUTO COTIDIANO AO UNIVERSO FASHION: UM EXERCÍCIO DE ANÁLISE SEMIÓTICAFashion productdesignsymbolspromotionsemiotics reading.Produto de modadesignpromoção simbólicaleitura semiótica.The product Havaianas sandals developed a symbolic walk-advertising, taking the form of product beach fashion, sports fashion or casual fashion. The treatment esthetic-formal of the Havaianas Slim models indicates the search for symbolic ascent and consequent expansion of the market. Also features an increase in Brand positioning so that part of their products to be accepted and used in social situations that just recently were receptive to people wearing rubber sandals. Based on Semiotic Concepts by Charles S. Peirce, this article shows the contradictory process of meaning expressed in the visual elements of Havaianas Slim sandals. Are presented the contextualization, description of the object under study and brief review of the Semiotics Theory and a reflection about  of  imagery significance of the product studied.O produto sandálias Havaianas desenvolveu um percurso simbólico-publicitário, assumindo a condição de produto moda praia, moda esportiva ou moda casual. O tratamento estético-formal determinado pelo design dos modelos Havaianas Slim indica a busca por ascensão simbólica e consequente ampliação de mercado. caracteriza também uma ampliação no posicionamento da marca, para que parte de seus produtos seja aceita e usada em situações sociais que, até recentemente, eram pouco receptivas a pessoas calçadas com sandálias de borracha. Com base em conceitos semióticos de Charles S. Peirce, este artigo indica o contraditório processo de significação expresso nos elementos visuais do modelo Slim das sandálias Havaianas. São apresentadas a contextualização, a descrição do objeto estudado, breve revisão de parte da teoria semiótica e uma reflexão sobre o processo de significação imagética do produto em estudo.Laboratório Editorial FCL-UNESP | Letraria2012-08-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/527210.21709/casa.v10i1.5272CASA: Cadernos de Semiótica Aplicada; v. 10 n. 1 (2012)1679-340410.21709/casa.v10i1reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/5272/427810.21709/casa.v10i1.5272.g4278Copyright (c) 2012 CASA: Cadernos de Semiótica Aplicadainfo:eu-repo/semantics/openAccessMachado, Amanda PiresFloriano, JulianaGomez, Luiz Salomão RibasLuiz de Sousa, Richard Perassi2012-08-24T12:58:32Zoai:ojs.pkp.sfu.ca:article/5272Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:45.301623CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
SANDÁLIAS HAVAIANAS MODELO SLIM. DO PRODUTO COTIDIANO AO UNIVERSO FASHION: UM EXERCÍCIO DE ANÁLISE SEMIÓTICA
title SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
spellingShingle SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
Machado, Amanda Pires
Fashion product
design
symbols
promotion
semiotics reading.
Produto de moda
design
promoção simbólica
leitura semiótica.
title_short SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
title_full SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
title_fullStr SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
title_full_unstemmed SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
title_sort SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
author Machado, Amanda Pires
author_facet Machado, Amanda Pires
Floriano, Juliana
Gomez, Luiz Salomão Ribas
Luiz de Sousa, Richard Perassi
author_role author
author2 Floriano, Juliana
Gomez, Luiz Salomão Ribas
Luiz de Sousa, Richard Perassi
author2_role author
author
author
dc.contributor.author.fl_str_mv Machado, Amanda Pires
Floriano, Juliana
Gomez, Luiz Salomão Ribas
Luiz de Sousa, Richard Perassi
dc.subject.por.fl_str_mv Fashion product
design
symbols
promotion
semiotics reading.
Produto de moda
design
promoção simbólica
leitura semiótica.
topic Fashion product
design
symbols
promotion
semiotics reading.
Produto de moda
design
promoção simbólica
leitura semiótica.
description The product Havaianas sandals developed a symbolic walk-advertising, taking the form of product beach fashion, sports fashion or casual fashion. The treatment esthetic-formal of the Havaianas Slim models indicates the search for symbolic ascent and consequent expansion of the market. Also features an increase in Brand positioning so that part of their products to be accepted and used in social situations that just recently were receptive to people wearing rubber sandals. Based on Semiotic Concepts by Charles S. Peirce, this article shows the contradictory process of meaning expressed in the visual elements of Havaianas Slim sandals. Are presented the contextualization, description of the object under study and brief review of the Semiotics Theory and a reflection about  of  imagery significance of the product studied.
publishDate 2012
dc.date.none.fl_str_mv 2012-08-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/5272
10.21709/casa.v10i1.5272
url https://periodicos.fclar.unesp.br/casa/article/view/5272
identifier_str_mv 10.21709/casa.v10i1.5272
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/5272/4278
10.21709/casa.v10i1.5272.g4278
dc.rights.driver.fl_str_mv Copyright (c) 2012 CASA: Cadernos de Semiótica Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2012 CASA: Cadernos de Semiótica Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
dc.source.none.fl_str_mv CASA: Cadernos de Semiótica Aplicada; v. 10 n. 1 (2012)
1679-3404
10.21709/casa.v10i1
reponame:CASA: Cadernos de Semiótica Aplicada
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str CASA: Cadernos de Semiótica Aplicada
collection CASA: Cadernos de Semiótica Aplicada
repository.name.fl_str_mv CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv casa@fclar.unesp.br
_version_ 1797051219228753920

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