Design Sprint versus Design Thinking: A comparative analysis
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | GEPROS. Gestão da Produção. Operações e Sistemas |
Texto Completo: | https://revista.feb.unesp.br/gepros/article/view/2365 |
Resumo: | Context: Design Sprint (DS) is a new design methodology for designing new products that resembles Design Thinking (DT) in designing solutions that diverge and focus on the problem and solution fields, to be then tested in prototypes. Yet it differs from DT by incorporating Lean Startup concepts such as agility and elimination of costly or low-value activities. Although it gained increased interest in the organizational world, it is still unexplored in the literature, without an analysis of best practices, and how this process may be more appropriate than traditional DT processes. Objective: In spite of the improvements proposed by the design community to the original process, this study aims to perform a comparative analysis of the DS process, as prescribed in the book that originated the methodology, against traditional DT processes, considering its phases and techniques , and what the advantages and disadvantages of each methodology are. Method: The research used the methodological approach of multiple case study by evaluating three DS processes in a company that executes processes with both methodologies. In addition to observing the processes and documenting the decisions made, six interviews were conducted with company partners and experts from the area, who participated in the processes. Results: The article describes the execution of DS processes in detail and then summarizes the advantages of these processes against DT processes, such as: low experimentation barrier, alignment with high management for continuing the work, orientation to incremental innovations. Nevertheless, the coexistence of the two methodologies is proposed, such that DS can be more efficient when used as an initial stage of requirements of new products, while DT proves to be more useful as a methodology for generating new ideas. Conclusion: The research on theoretical and practical contributions by investigating a topic not yet explored in the literature, positioning positive and negative aspects of DS in relation to other more established design methodology (DT), and suggesting how these methodologies can be applied more efficiently to creating new products and services. |
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Design Sprint versus Design Thinking: A comparative analysisContext: Design Sprint (DS) is a new design methodology for designing new products that resembles Design Thinking (DT) in designing solutions that diverge and focus on the problem and solution fields, to be then tested in prototypes. Yet it differs from DT by incorporating Lean Startup concepts such as agility and elimination of costly or low-value activities. Although it gained increased interest in the organizational world, it is still unexplored in the literature, without an analysis of best practices, and how this process may be more appropriate than traditional DT processes. Objective: In spite of the improvements proposed by the design community to the original process, this study aims to perform a comparative analysis of the DS process, as prescribed in the book that originated the methodology, against traditional DT processes, considering its phases and techniques , and what the advantages and disadvantages of each methodology are. Method: The research used the methodological approach of multiple case study by evaluating three DS processes in a company that executes processes with both methodologies. In addition to observing the processes and documenting the decisions made, six interviews were conducted with company partners and experts from the area, who participated in the processes. Results: The article describes the execution of DS processes in detail and then summarizes the advantages of these processes against DT processes, such as: low experimentation barrier, alignment with high management for continuing the work, orientation to incremental innovations. Nevertheless, the coexistence of the two methodologies is proposed, such that DS can be more efficient when used as an initial stage of requirements of new products, while DT proves to be more useful as a methodology for generating new ideas. Conclusion: The research on theoretical and practical contributions by investigating a topic not yet explored in the literature, positioning positive and negative aspects of DS in relation to other more established design methodology (DT), and suggesting how these methodologies can be applied more efficiently to creating new products and services.A Fundacao para o Desenvolvimento de Bauru (FunDeB)2019-11-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revista.feb.unesp.br/gepros/article/view/236510.15675/gepros.v14i5.2365Revista Gestão da Produção Operações e Sistemas; v. 14 n. 5 (2019); 231984-2430reponame:GEPROS. Gestão da Produção. Operações e Sistemasinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporhttps://revista.feb.unesp.br/gepros/article/view/2365/pdfhttps://revista.feb.unesp.br/gepros/article/view/2365/1822Copyright (c) 2019 Revista GEPROSinfo:eu-repo/semantics/openAccessFigueiredo, Lucas BaraçasFleury, André Leme2019-11-01T16:51:28Zoai:ojs.gepros.emnuvens.com.br:article/2365Revistahttps://revista.feb.unesp.br/geprosPUBhttps://revista.feb.unesp.br/gepros/oaigepros@feb.unesp.br||abjabbour@feb.unesp.br1984-24301809-614Xopendoar:2019-11-01T16:51:28GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Design Sprint versus Design Thinking: A comparative analysis |
title |
Design Sprint versus Design Thinking: A comparative analysis |
spellingShingle |
Design Sprint versus Design Thinking: A comparative analysis Figueiredo, Lucas Baraças |
title_short |
Design Sprint versus Design Thinking: A comparative analysis |
title_full |
Design Sprint versus Design Thinking: A comparative analysis |
title_fullStr |
Design Sprint versus Design Thinking: A comparative analysis |
title_full_unstemmed |
Design Sprint versus Design Thinking: A comparative analysis |
title_sort |
Design Sprint versus Design Thinking: A comparative analysis |
author |
Figueiredo, Lucas Baraças |
author_facet |
Figueiredo, Lucas Baraças Fleury, André Leme |
author_role |
author |
author2 |
Fleury, André Leme |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Figueiredo, Lucas Baraças Fleury, André Leme |
description |
Context: Design Sprint (DS) is a new design methodology for designing new products that resembles Design Thinking (DT) in designing solutions that diverge and focus on the problem and solution fields, to be then tested in prototypes. Yet it differs from DT by incorporating Lean Startup concepts such as agility and elimination of costly or low-value activities. Although it gained increased interest in the organizational world, it is still unexplored in the literature, without an analysis of best practices, and how this process may be more appropriate than traditional DT processes. Objective: In spite of the improvements proposed by the design community to the original process, this study aims to perform a comparative analysis of the DS process, as prescribed in the book that originated the methodology, against traditional DT processes, considering its phases and techniques , and what the advantages and disadvantages of each methodology are. Method: The research used the methodological approach of multiple case study by evaluating three DS processes in a company that executes processes with both methodologies. In addition to observing the processes and documenting the decisions made, six interviews were conducted with company partners and experts from the area, who participated in the processes. Results: The article describes the execution of DS processes in detail and then summarizes the advantages of these processes against DT processes, such as: low experimentation barrier, alignment with high management for continuing the work, orientation to incremental innovations. Nevertheless, the coexistence of the two methodologies is proposed, such that DS can be more efficient when used as an initial stage of requirements of new products, while DT proves to be more useful as a methodology for generating new ideas. Conclusion: The research on theoretical and practical contributions by investigating a topic not yet explored in the literature, positioning positive and negative aspects of DS in relation to other more established design methodology (DT), and suggesting how these methodologies can be applied more efficiently to creating new products and services. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-11-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2365 10.15675/gepros.v14i5.2365 |
url |
https://revista.feb.unesp.br/gepros/article/view/2365 |
identifier_str_mv |
10.15675/gepros.v14i5.2365 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2365/pdf https://revista.feb.unesp.br/gepros/article/view/2365/1822 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Revista GEPROS info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Revista GEPROS |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
dc.source.none.fl_str_mv |
Revista Gestão da Produção Operações e Sistemas; v. 14 n. 5 (2019); 23 1984-2430 reponame:GEPROS. Gestão da Produção. Operações e Sistemas instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
GEPROS. Gestão da Produção. Operações e Sistemas |
collection |
GEPROS. Gestão da Produção. Operações e Sistemas |
repository.name.fl_str_mv |
GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
gepros@feb.unesp.br||abjabbour@feb.unesp.br |
_version_ |
1800215697650876416 |