Food marketing in Brazil: considerations about the role of supermarket chains in food supply

Detalhes bibliográficos
Autor(a) principal: Assis Braz, Caue
Data de Publicação: 2022
Outros Autores: Monteiro Costa, Ana, Ribeiro Neto, Benildes de Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Fim do Mundo (Online)
Texto Completo: https://revistas.marilia.unesp.br/index.php/RFM/article/view/13826
Resumo: This work reflects on the instrumentalization of large supermarket chains for the distribution of the production of large companies in the agrifood sector. Their performance contrasts with the current moment that Brazilian society is going through in the fight against hunger, this old haunting that accompanies 33.1 million Brazilians. The objective of this work is to relate the current picture of food and nutritional insecurity with the performance of these retail food outlets. Their performance is aligned with the financial interests that contribute to the monoculture plantations as well as to the standardization of food consumption in Brazil, so that the cost of the basic food basket increases along with the depression of the workers' income. Thus, the alternative for feeding oneself is debt, which results in the strengthening of these financial groups while most of the agents involved are facing strong vulnerability in both rural and urban areas.
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spelling Food marketing in Brazil: considerations about the role of supermarket chains in food supplyComercialización de alimentos en Brasil: consideraciones sobre el rol de las cadenas de supermercados en el abastecimiento de alimentosComercialização de alimentos no Brasil: considerações sobre o papel das redes de supermercados no abastecimento alimentar SupermarketsFinancializationHungerSupermercadosfinanciarizaciónhambreSupermercadosFinanceirizaçãoFomeThis work reflects on the instrumentalization of large supermarket chains for the distribution of the production of large companies in the agrifood sector. Their performance contrasts with the current moment that Brazilian society is going through in the fight against hunger, this old haunting that accompanies 33.1 million Brazilians. The objective of this work is to relate the current picture of food and nutritional insecurity with the performance of these retail food outlets. Their performance is aligned with the financial interests that contribute to the monoculture plantations as well as to the standardization of food consumption in Brazil, so that the cost of the basic food basket increases along with the depression of the workers' income. Thus, the alternative for feeding oneself is debt, which results in the strengthening of these financial groups while most of the agents involved are facing strong vulnerability in both rural and urban areas.Este trabajo reflexiona sobre la instrumentalización de las grandes cadenas de supermercados para la distribución de la producción de las grandes empresas del sector agroalimentario. Su actuación contrasta con el momento actual que atraviesa la sociedad brasileña en la lucha contra el hambre, esa vieja obsesión que acompaña a 33,1 millones de brasileños. El objetivo de este trabajo es relacionar el panorama actual de la inseguridad alimentaria y nutricional con el rendimiento de estos establecimientos de venta de alimentos al por menor. Su actuación está alineada con los intereses financieros que colaboran con las plantaciones de monocultivos en cuanto a la estandarización del consumo de alimentos en Brasil para que el costo de la canasta básica de alimentos aumente junto con la depresión del ingreso de los trabajadores. Así, la alternativa para alimentarse es el endeudamiento, lo que se traduce en el fortalecimiento de estos grupos financieros, mientras que la mayoría de los agentes implicados se enfrentan a una fuerte vulnerabilidad tanto en las zonas rurales como en las urbanas.Este trabalho reflete sobre a instrumentalização das grandes redes de supermercados para o escoamento da produção das grandes empresas do setor agroalimentar. Sua atuação contrasta com o atual momento que a sociedade brasileira atravessa no combate a fome, esta antiga assombração que acompanha 33,1 milhões de brasileiros. O objetivo deste trabalho consiste em relacionar o atual quadro de insegurança alimentar e nutricional com a atuação destes equipamentos de varejo alimentar. Seu desempenho está alinhado com os interesses financeiros que colaboram para as lavouras de monoculturas quanto para a padronização do consumo de alimentos no Brasil de modo que o custo da cesta básica aumenta junto com a depressão da renda dos trabalhadores. Dessa forma, a alternativa para se alimentar é o endividamento que resulta no fortalecimento desses grupos financeiros enquanto a maior parte dos agentes envolvidos está diante forte vulnerabilidade tanto no meio rural quanto no urbano.Faculdade de Filosofia e Ciências2022-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.marilia.unesp.br/index.php/RFM/article/view/1382610.36311/2675-3871.2022.v3n8.p117-143Revista Fim do Mundo; No. 8: Jul./Dec. 2022 - The Condition of the Working Class in the Current Crisis of World Capitalism; 117-143Revista Fim do Mundo; Núm. 8: jul./dic. 2022 - La situación de la Clase Obrera en la actual crisis del capitalismo mundial; 117-143Revista Fim do Mundo; n. 8: jul./dez. 2022 - A situação da Classe Trabalhadora na atual crise do capitalismo mundial; 117-1432675-38712675-3812reponame:Revista Fim do Mundo (Online)instname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://revistas.marilia.unesp.br/index.php/RFM/article/view/13826/11235Copyright (c) 2022 Revista Fim do Mundohttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAssis Braz, CaueMonteiro Costa, AnaRibeiro Neto, Benildes de Souza2023-03-09T13:42:13Zoai:ojs.revistas.marilia.unesp.br:article/13826Revistahttps://revistas.marilia.unesp.br/index.php/RFMPUBhttps://revistas.marilia.unesp.br/index.php/RFM/oairfm.marilia@unesp.br || hetanov@gmail.com2675-38712675-3812opendoar:2023-03-09T13:42:13Revista Fim do Mundo (Online) - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Food marketing in Brazil: considerations about the role of supermarket chains in food supply
Comercialización de alimentos en Brasil: consideraciones sobre el rol de las cadenas de supermercados en el abastecimiento de alimentos
Comercialização de alimentos no Brasil: considerações sobre o papel das redes de supermercados no abastecimento alimentar
title Food marketing in Brazil: considerations about the role of supermarket chains in food supply
spellingShingle Food marketing in Brazil: considerations about the role of supermarket chains in food supply
Assis Braz, Caue
Supermarkets
Financialization
Hunger
Supermercados
financiarización
hambre
Supermercados
Financeirização
Fome
title_short Food marketing in Brazil: considerations about the role of supermarket chains in food supply
title_full Food marketing in Brazil: considerations about the role of supermarket chains in food supply
title_fullStr Food marketing in Brazil: considerations about the role of supermarket chains in food supply
title_full_unstemmed Food marketing in Brazil: considerations about the role of supermarket chains in food supply
title_sort Food marketing in Brazil: considerations about the role of supermarket chains in food supply
author Assis Braz, Caue
author_facet Assis Braz, Caue
Monteiro Costa, Ana
Ribeiro Neto, Benildes de Souza
author_role author
author2 Monteiro Costa, Ana
Ribeiro Neto, Benildes de Souza
author2_role author
author
dc.contributor.author.fl_str_mv Assis Braz, Caue
Monteiro Costa, Ana
Ribeiro Neto, Benildes de Souza
dc.subject.por.fl_str_mv Supermarkets
Financialization
Hunger
Supermercados
financiarización
hambre
Supermercados
Financeirização
Fome
topic Supermarkets
Financialization
Hunger
Supermercados
financiarización
hambre
Supermercados
Financeirização
Fome
description This work reflects on the instrumentalization of large supermarket chains for the distribution of the production of large companies in the agrifood sector. Their performance contrasts with the current moment that Brazilian society is going through in the fight against hunger, this old haunting that accompanies 33.1 million Brazilians. The objective of this work is to relate the current picture of food and nutritional insecurity with the performance of these retail food outlets. Their performance is aligned with the financial interests that contribute to the monoculture plantations as well as to the standardization of food consumption in Brazil, so that the cost of the basic food basket increases along with the depression of the workers' income. Thus, the alternative for feeding oneself is debt, which results in the strengthening of these financial groups while most of the agents involved are facing strong vulnerability in both rural and urban areas.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.marilia.unesp.br/index.php/RFM/article/view/13826
10.36311/2675-3871.2022.v3n8.p117-143
url https://revistas.marilia.unesp.br/index.php/RFM/article/view/13826
identifier_str_mv 10.36311/2675-3871.2022.v3n8.p117-143
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.marilia.unesp.br/index.php/RFM/article/view/13826/11235
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Fim do Mundo
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Fim do Mundo
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Faculdade de Filosofia e Ciências
publisher.none.fl_str_mv Faculdade de Filosofia e Ciências
dc.source.none.fl_str_mv Revista Fim do Mundo; No. 8: Jul./Dec. 2022 - The Condition of the Working Class in the Current Crisis of World Capitalism; 117-143
Revista Fim do Mundo; Núm. 8: jul./dic. 2022 - La situación de la Clase Obrera en la actual crisis del capitalismo mundial; 117-143
Revista Fim do Mundo; n. 8: jul./dez. 2022 - A situação da Classe Trabalhadora na atual crise do capitalismo mundial; 117-143
2675-3871
2675-3812
reponame:Revista Fim do Mundo (Online)
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Revista Fim do Mundo (Online)
collection Revista Fim do Mundo (Online)
repository.name.fl_str_mv Revista Fim do Mundo (Online) - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv rfm.marilia@unesp.br || hetanov@gmail.com
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