The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Alfa (São José do Rio Preto. Online) |
Texto Completo: | https://periodicos.fclar.unesp.br/alfa/article/view/14231 |
Resumo: | This paper aims to analyze the rhetorical-discursive behavior of hyperlinks constitutive of digital news of scientific dissemination published on the Galileu and Superinteressante online magazines, based on notions postulated in the framework of Digital Discourse Analysis (DDA), by M-A. Paveau, and of the Rhetorical Structure Theory (RST), developed by W. Mann and S. Thompson. Towards that, we examine the hyperlinks according to the technodiscursive category of non-linear reading (ADD), as well as to the rhetorical relations (RST) that emerge between the source and the target text by means of the hyperlink. The analyses show that the textual producer chooses to non-linearize, by means of hyperlinks, the syntagmatic, enunciative and discursive threads of his/her text, in a markedly visual way, in order to cause rhetorical effects on the writer, such as: to bring credibility to the scientific information disseminated, to increase the ability to understand information, to detail the information and, ultimately, to induce the reading of other texts published in the same magazine. It is important, however, to point to the fact that the achievement of those effects depends directly on the read-writer, who will choose to activate, or not, the hyperlink by means of a gestural statement: the click. |
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The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital newsO tecnodiscurso de divulgação científica: relações retóricas e deslinearização em hiperligações de notícias digitais|discurso digitaltecnodiscursividadehipertextohiperligaçõesdeslinearizaçãorelações retóricasnotícia digital de divulgação científicadigital discoursetechnodiscursivityhypertexthyperlinksnon-linear readingrhetorical relationsdigital news of scientific disseminationThis paper aims to analyze the rhetorical-discursive behavior of hyperlinks constitutive of digital news of scientific dissemination published on the Galileu and Superinteressante online magazines, based on notions postulated in the framework of Digital Discourse Analysis (DDA), by M-A. Paveau, and of the Rhetorical Structure Theory (RST), developed by W. Mann and S. Thompson. Towards that, we examine the hyperlinks according to the technodiscursive category of non-linear reading (ADD), as well as to the rhetorical relations (RST) that emerge between the source and the target text by means of the hyperlink. The analyses show that the textual producer chooses to non-linearize, by means of hyperlinks, the syntagmatic, enunciative and discursive threads of his/her text, in a markedly visual way, in order to cause rhetorical effects on the writer, such as: to bring credibility to the scientific information disseminated, to increase the ability to understand information, to detail the information and, ultimately, to induce the reading of other texts published in the same magazine. It is important, however, to point to the fact that the achievement of those effects depends directly on the read-writer, who will choose to activate, or not, the hyperlink by means of a gestural statement: the click.Este trabalho tem por objetivo analisar o comportamento retórico-discursivo de hiperligações constitutivas de notícias digitais de divulgação científica publicadas nas revistas on-line Galileu e Superinteressante, a partir de noções postuladas nos quadros da Análise do Discurso Digital (ADD), de M-A. Paveau, e da Rhetorical Structure Theory (RST), desenvolvida por W. Mann e S. Thompson. Para tanto, examinam-se as hiperligações segundo a categoria tecnodiscursiva da deslinearização (ADD), bem como a partir das relações retóricas (RST) que emergem entre o texto de origem e o de destino por meio da hiperligação. As análises evidenciam que o produtor textual opta por deslinearizar, por meio das hiperligações, os fios sintagmático, enunciativo e discursivo de seu texto, de uma forma marcadamente visual, para exercer efeitos retóricos no escrileitor, como, por exemplo: trazer credibilidade para a informação científica divulgada, aumentar a capacidade de compreensão da informação, detalhar a informação e, em última análise, induzir a leitura de outros textos veiculados na mesma revista. É importante, contudo, apontar o fato de que a concretização desses efeitos depende diretamente do escrileitor, que optará por acionar, ou não, o hiperlink por meio de um enunciado gestual: o clique.UNESP2022-02-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fclar.unesp.br/alfa/article/view/1423110.1590/1981-5794-e14231ALFA: Revista de Linguística; v. 66 (2022)1981-5794reponame:Alfa (São José do Rio Preto. Online)instname:Universidade Estadual Paulista (UNESP)instacron:UNESPporenghttps://periodicos.fclar.unesp.br/alfa/article/view/14231/12230https://periodicos.fclar.unesp.br/alfa/article/view/14231/12231Copyright (c) 2022 ALFA: Revista de Linguísticahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGlück, Eduardo ParéIracet, Êrica Ehlers Giering, Maria Eduarda2023-02-17T18:05:59Zoai:ojs.pkp.sfu.ca:article/14231Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1981-5794&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.phpalfa@unesp.br1981-57940002-5216opendoar:2023-02-17T18:05:59Alfa (São José do Rio Preto. Online) - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news O tecnodiscurso de divulgação científica: relações retóricas e deslinearização em hiperligações de notícias digitais| |
title |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
spellingShingle |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news Glück, Eduardo Paré discurso digital tecnodiscursividade hipertexto hiperligações deslinearização relações retóricas notícia digital de divulgação científica digital discourse technodiscursivity hypertext hyperlinks non-linear reading rhetorical relations digital news of scientific dissemination |
title_short |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
title_full |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
title_fullStr |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
title_full_unstemmed |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
title_sort |
The technodiscourse of scientific dissemination: rhetorical relations and non-linear reading in hyperlinks of digital news |
author |
Glück, Eduardo Paré |
author_facet |
Glück, Eduardo Paré Iracet, Êrica Ehlers Giering, Maria Eduarda |
author_role |
author |
author2 |
Iracet, Êrica Ehlers Giering, Maria Eduarda |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Glück, Eduardo Paré Iracet, Êrica Ehlers Giering, Maria Eduarda |
dc.subject.por.fl_str_mv |
discurso digital tecnodiscursividade hipertexto hiperligações deslinearização relações retóricas notícia digital de divulgação científica digital discourse technodiscursivity hypertext hyperlinks non-linear reading rhetorical relations digital news of scientific dissemination |
topic |
discurso digital tecnodiscursividade hipertexto hiperligações deslinearização relações retóricas notícia digital de divulgação científica digital discourse technodiscursivity hypertext hyperlinks non-linear reading rhetorical relations digital news of scientific dissemination |
description |
This paper aims to analyze the rhetorical-discursive behavior of hyperlinks constitutive of digital news of scientific dissemination published on the Galileu and Superinteressante online magazines, based on notions postulated in the framework of Digital Discourse Analysis (DDA), by M-A. Paveau, and of the Rhetorical Structure Theory (RST), developed by W. Mann and S. Thompson. Towards that, we examine the hyperlinks according to the technodiscursive category of non-linear reading (ADD), as well as to the rhetorical relations (RST) that emerge between the source and the target text by means of the hyperlink. The analyses show that the textual producer chooses to non-linearize, by means of hyperlinks, the syntagmatic, enunciative and discursive threads of his/her text, in a markedly visual way, in order to cause rhetorical effects on the writer, such as: to bring credibility to the scientific information disseminated, to increase the ability to understand information, to detail the information and, ultimately, to induce the reading of other texts published in the same magazine. It is important, however, to point to the fact that the achievement of those effects depends directly on the read-writer, who will choose to activate, or not, the hyperlink by means of a gestural statement: the click. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-02-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fclar.unesp.br/alfa/article/view/14231 10.1590/1981-5794-e14231 |
url |
https://periodicos.fclar.unesp.br/alfa/article/view/14231 |
identifier_str_mv |
10.1590/1981-5794-e14231 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://periodicos.fclar.unesp.br/alfa/article/view/14231/12230 https://periodicos.fclar.unesp.br/alfa/article/view/14231/12231 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 ALFA: Revista de Linguística https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 ALFA: Revista de Linguística https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
UNESP |
publisher.none.fl_str_mv |
UNESP |
dc.source.none.fl_str_mv |
ALFA: Revista de Linguística; v. 66 (2022) 1981-5794 reponame:Alfa (São José do Rio Preto. Online) instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Alfa (São José do Rio Preto. Online) |
collection |
Alfa (São José do Rio Preto. Online) |
repository.name.fl_str_mv |
Alfa (São José do Rio Preto. Online) - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
alfa@unesp.br |
_version_ |
1800214377986523136 |