“CIMO movie seat follows the cinema history”: the contribution of the Móveis CIMO S.A. factory to the film exhibition market in São Paulo (1940-1950)

• Autor(a) principal: Meca Santos da Silva, Osvaldo Bruno
• Data de Publicação: 2022
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Faces da História
• Texto Completo: https://seer.assis.unesp.br/index.php/facesdahistoria/article/view/2272
• topic: Mercado exibidor; Mobiliário; Imprensa.; Film exhibition market; Furniture; Press.

The study of movie theater venues, as an object of research, is a field to be explored with more acuity from the 1980s onwards. Some recent research involve the cinema space and its relationship with the creation and development of a national industry to replace a substantially expensive and not very advantageous import of required apparatus for the activity. Movie furniture, in this sense, is an important element in the history of film exhibition: it is one of the most expensive investments of the movie theater, taking into account the number of seats, in addition to indicating it as an instrument of distinction in space, as well as the articulation with themes such as design and comfort. This paper discusses the contribution of Móveis CIMO S.A. to the Brazilian film exhibition market during the 1940s and 1950s, based on what was published in the press in advertisements and news articles.