Tourist experiences: a reflection under the marketing approach
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/6441 |
Resumo: | Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies. |
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Tourist experiences: a reflection under the marketing approachExperiencias turísticas: una reflexión bajo el enfoque de marketingExperiências turísticas: uma reflexão sob a abordagem do marketingEconomía de la experienciaExperiencia turísticaMarketing de experienciasCo-creación.Experience economyTourist experienceExperience marketingCo-creation.Economía de la experienciaExperiencia turísticaMarketing de experienciasCo-creación.Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.El turista actual se ha convertido en un individuo más exigente, independiente y participativo con respecto a las experiencias de viaje. Por lo tanto, las empresas y los destinos turísticos tienden a posicionarse como proveedores de experiencias y ya no de productos y servicios. El objetivo principal de este artículo fue reflexionar sobre la producción científica de experiencias turísticas, bajo el enfoque de marketing, a través del análisis de un conjunto de artículos. Este artículo aborda los temas principales, Economía de Experiencias; Dimensiones de las Experiencias; Experiencias Turisticas; Experiencias de Marketing y Co-creación. Esta es una investigación exploratoria cualitativa, cuyo método fue la revisión de la literatura, y la la investigación se llevó a cabo en la base de datos científica SCOPUS y Google Academics. Los resultados indican que la experiencia turística presupone la participación del turista (activo o pasivo); que algunos autores sugieren nuevas dimensiones de experiencia y que la teoría de la economía de la experiencia y el marketing de experiencias sirvió de base para varios estudios.O turista atual tem se tornado um indivíduo mais exigente, independente e participativo no que se refere às experiências de viagem. Portanto, empresas e destinos turísticos tendem a se posicionar como fornecedores de experiências e não mais de produtos e serviços. O objetivo principal deste artigo foi refletir sobre a produção científica das experiências turísticas, sob a abordagem do marketing, através da análise de um conjunto de artigos. Este artigo aborda como principais temáticas, Economia das Experiências; Dimensões das Experiências; Experiências Turísticas; Marketing de Experiências e Co-criação. Trata-se de uma pesquisa exploratória, qualitativa, cujo método utilizado foi a revisão de literatura, sendo a investigação realizada na base de dados científica SCOPUS e Google Acadêmico. Os resultados indicam que a experiência turística pressupõe a participação do turista (ativa ou passiva); que alguns autores sugerem novas dimensões da experiência e, que a teoria da Economia da Experiência e do Marketing de Experiências serviram de base para diversos estudos. O marketing de experiência surge como ferramenta que contribui para a construção de experiências memoráveis.Research, Society and Development2020-09-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/644110.33448/rsd-v9i9.6441Research, Society and Development; Vol. 9 No. 9; e863996441Research, Society and Development; Vol. 9 Núm. 9; e863996441Research, Society and Development; v. 9 n. 9; e8639964412525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/6441/7135Copyright (c) 2020 Renata Ramos Vieira dos Reis, Telma Medeiros Brito, Thianne Durand Mussoi de Freitashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessReis, Renata Ramos Vieira dosBrito, Telma MedeirosFreitas, Thianne Durand Mussoi de2020-09-18T01:42:11Zoai:ojs.pkp.sfu.ca:article/6441Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:29:34.656396Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Tourist experiences: a reflection under the marketing approach Experiencias turísticas: una reflexión bajo el enfoque de marketing Experiências turísticas: uma reflexão sob a abordagem do marketing |
title |
Tourist experiences: a reflection under the marketing approach |
spellingShingle |
Tourist experiences: a reflection under the marketing approach Reis, Renata Ramos Vieira dos Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. Experience economy Tourist experience Experience marketing Co-creation. Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. |
title_short |
Tourist experiences: a reflection under the marketing approach |
title_full |
Tourist experiences: a reflection under the marketing approach |
title_fullStr |
Tourist experiences: a reflection under the marketing approach |
title_full_unstemmed |
Tourist experiences: a reflection under the marketing approach |
title_sort |
Tourist experiences: a reflection under the marketing approach |
author |
Reis, Renata Ramos Vieira dos |
author_facet |
Reis, Renata Ramos Vieira dos Brito, Telma Medeiros Freitas, Thianne Durand Mussoi de |
author_role |
author |
author2 |
Brito, Telma Medeiros Freitas, Thianne Durand Mussoi de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Reis, Renata Ramos Vieira dos Brito, Telma Medeiros Freitas, Thianne Durand Mussoi de |
dc.subject.por.fl_str_mv |
Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. Experience economy Tourist experience Experience marketing Co-creation. Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. |
topic |
Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. Experience economy Tourist experience Experience marketing Co-creation. Economía de la experiencia Experiencia turística Marketing de experiencias Co-creación. |
description |
Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-09-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/6441 10.33448/rsd-v9i9.6441 |
url |
https://rsdjournal.org/index.php/rsd/article/view/6441 |
identifier_str_mv |
10.33448/rsd-v9i9.6441 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/6441/7135 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 9 No. 9; e863996441 Research, Society and Development; Vol. 9 Núm. 9; e863996441 Research, Society and Development; v. 9 n. 9; e863996441 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052830952980480 |