Tourist experiences: a reflection under the marketing approach

Detalhes bibliográficos
Autor(a) principal: Reis, Renata Ramos Vieira dos
Data de Publicação: 2020
Outros Autores: Brito, Telma Medeiros, Freitas, Thianne Durand Mussoi de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/6441
Resumo: Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach  as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.
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spelling Tourist experiences: a reflection under the marketing approachExperiencias turísticas: una reflexión bajo el enfoque de marketingExperiências turísticas: uma reflexão sob a abordagem do marketingEconomía de la experienciaExperiencia turísticaMarketing de experienciasCo-creación.Experience economyTourist experienceExperience marketingCo-creation.Economía de la experienciaExperiencia turísticaMarketing de experienciasCo-creación.Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach  as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.El turista actual se ha convertido en un individuo más exigente, independiente y participativo con respecto a las experiencias de viaje. Por lo tanto, las empresas y los destinos turísticos tienden a posicionarse como proveedores de experiencias y ya no de productos y servicios. El objetivo principal de este artículo fue reflexionar sobre la producción científica de experiencias turísticas, bajo el enfoque de marketing, a través del análisis de un conjunto de artículos. Este artículo aborda los temas principales, Economía de Experiencias; Dimensiones de las Experiencias; Experiencias Turisticas; Experiencias de Marketing y Co-creación. Esta es una investigación exploratoria cualitativa, cuyo método fue la revisión de la literatura, y la la investigación se llevó a cabo en la base de datos científica SCOPUS y Google Academics. Los resultados indican que la experiencia turística presupone la participación del turista (activo o pasivo); que algunos autores sugieren nuevas dimensiones de experiencia y que la teoría de la economía de la experiencia y el marketing de experiencias sirvió de base para varios estudios.O turista atual tem se tornado um indivíduo mais exigente, independente e participativo no que se refere às experiências de viagem. Portanto, empresas e destinos turísticos tendem a se posicionar como fornecedores de experiências e não mais de produtos e serviços. O objetivo principal deste artigo foi refletir sobre a produção científica das experiências turísticas, sob a abordagem do marketing, através da análise de um conjunto de artigos. Este artigo aborda como principais temáticas, Economia das Experiências; Dimensões das Experiências; Experiências Turísticas; Marketing de Experiências e Co-criação. Trata-se de uma pesquisa exploratória, qualitativa, cujo método utilizado foi a revisão de literatura, sendo a investigação realizada na base de dados científica SCOPUS e Google Acadêmico. Os resultados indicam que a experiência turística pressupõe a participação do turista (ativa ou passiva); que alguns autores sugerem novas dimensões da experiência e, que a teoria da Economia da Experiência e do Marketing de Experiências serviram de base para diversos estudos. O marketing de experiência surge como ferramenta que contribui para a construção de experiências memoráveis.Research, Society and Development2020-09-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/644110.33448/rsd-v9i9.6441Research, Society and Development; Vol. 9 No. 9; e863996441Research, Society and Development; Vol. 9 Núm. 9; e863996441Research, Society and Development; v. 9 n. 9; e8639964412525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/6441/7135Copyright (c) 2020 Renata Ramos Vieira dos Reis, Telma Medeiros Brito, Thianne Durand Mussoi de Freitashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessReis, Renata Ramos Vieira dosBrito, Telma MedeirosFreitas, Thianne Durand Mussoi de2020-09-18T01:42:11Zoai:ojs.pkp.sfu.ca:article/6441Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:29:34.656396Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Tourist experiences: a reflection under the marketing approach
Experiencias turísticas: una reflexión bajo el enfoque de marketing
Experiências turísticas: uma reflexão sob a abordagem do marketing
title Tourist experiences: a reflection under the marketing approach
spellingShingle Tourist experiences: a reflection under the marketing approach
Reis, Renata Ramos Vieira dos
Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
Experience economy
Tourist experience
Experience marketing
Co-creation.
Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
title_short Tourist experiences: a reflection under the marketing approach
title_full Tourist experiences: a reflection under the marketing approach
title_fullStr Tourist experiences: a reflection under the marketing approach
title_full_unstemmed Tourist experiences: a reflection under the marketing approach
title_sort Tourist experiences: a reflection under the marketing approach
author Reis, Renata Ramos Vieira dos
author_facet Reis, Renata Ramos Vieira dos
Brito, Telma Medeiros
Freitas, Thianne Durand Mussoi de
author_role author
author2 Brito, Telma Medeiros
Freitas, Thianne Durand Mussoi de
author2_role author
author
dc.contributor.author.fl_str_mv Reis, Renata Ramos Vieira dos
Brito, Telma Medeiros
Freitas, Thianne Durand Mussoi de
dc.subject.por.fl_str_mv Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
Experience economy
Tourist experience
Experience marketing
Co-creation.
Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
topic Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
Experience economy
Tourist experience
Experience marketing
Co-creation.
Economía de la experiencia
Experiencia turística
Marketing de experiencias
Co-creación.
description Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach  as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/6441
10.33448/rsd-v9i9.6441
url https://rsdjournal.org/index.php/rsd/article/view/6441
identifier_str_mv 10.33448/rsd-v9i9.6441
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/6441/7135
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 9; e863996441
Research, Society and Development; Vol. 9 Núm. 9; e863996441
Research, Society and Development; v. 9 n. 9; e863996441
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
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reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
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