The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review

Detalhes bibliográficos
Autor(a) principal: David, Marcos José Vilchez
Data de Publicação: 2022
Outros Autores: Oliveira, Juliana Lana Querino de, Silva, Maria Virginia Godoy da, Silva, Leandro Andrade da, Silva, Roni Robson da, Neves, Milena Preissler das
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/26478
Resumo: The SARS-Cov-2 pandemic has haunted the planet since the year 2020, decimating thousands of people around the world. This moment could be propitious for the world to recognize the value of health professionals, nurses and Nursing. Objective: To analyze scientific productions on the impact of the SARS-Cov-2 pandemic on Nursing marketing. Methodology: Integrative literature review, according to the PICo strategy and procedures defined by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Databases consulted: Assia_Coronavirus; VHL; CINAHIL; base; PubMed; SciELO; Scopus and WOS. Results: Eleven studies were selected for analysis. Nursing gained the spotlight for its performance. Nursing professionals had little access to adequate Personal Protective Equipment (PPE); there was a lack of appropriate spaces and resources for assistance and an undersizing of the teams. Brazil led the world ranking of deaths of nursing professionals. The non-recognition of the power of the profession; high working hours, low wages, result in the devaluation of the work of the nurse itself Conclusion: During the SARS-CoV-2 pandemic, Nursing was on the front line, which allowed, in a way, greater professional visibility. The unfavorable working conditions, low wages and other challenges faced by nursing professionals indicate that the profession still lacks recognition and that efforts for favorable marketing need to be made.
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spelling The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative reviewEl impacto de la pandemia SARS-CoV-2 en el marketing de la enfermería: una revisión integradoraO impacto da pandemia SARS-CoV-2 no marketing da enfermagem: uma revisão integrativaEnfermagemMarketingSARS-CoV-2Pandemia. EnfermeríaMárketingSARS-CoV-2Pandemia.NursingMarketingSARS-CoV-2Pandemic.The SARS-Cov-2 pandemic has haunted the planet since the year 2020, decimating thousands of people around the world. This moment could be propitious for the world to recognize the value of health professionals, nurses and Nursing. Objective: To analyze scientific productions on the impact of the SARS-Cov-2 pandemic on Nursing marketing. Methodology: Integrative literature review, according to the PICo strategy and procedures defined by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Databases consulted: Assia_Coronavirus; VHL; CINAHIL; base; PubMed; SciELO; Scopus and WOS. Results: Eleven studies were selected for analysis. Nursing gained the spotlight for its performance. Nursing professionals had little access to adequate Personal Protective Equipment (PPE); there was a lack of appropriate spaces and resources for assistance and an undersizing of the teams. Brazil led the world ranking of deaths of nursing professionals. The non-recognition of the power of the profession; high working hours, low wages, result in the devaluation of the work of the nurse itself Conclusion: During the SARS-CoV-2 pandemic, Nursing was on the front line, which allowed, in a way, greater professional visibility. The unfavorable working conditions, low wages and other challenges faced by nursing professionals indicate that the profession still lacks recognition and that efforts for favorable marketing need to be made.La pandemia del SARS-Cov-2 ha perseguido al planeta desde el año 2020, diezmando a miles de personas en todo el mundo. Este momento puede ser propicio para que el mundo reconozca el valor de los profesionales de la salud, las enfermeras y la Enfermería. Objetivo: Analizar las producciones científicas sobre el impacto de la pandemia del SARS-Cov-2 en el marketing de Enfermería. Metodología: Revisión integrativa de la literatura, según la estrategia PICo y los procedimientos definidos por los Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Bases de datos consultadas: Assia_Coronavirus; BVS; CINAHILO; base; PubMed; SciELO; Scopus y WOS. Resultados: Once estudios fueron seleccionados para el análisis. La enfermería ganó protagonismo por su desempeño. Los profesionales de enfermería tenían poco acceso a Equipos de Protección Personal (EPP) adecuados; faltaron espacios y recursos apropiados para la atención y subdimensionamiento de los equipos. Brasil lideró el ranking mundial de muertes de profesionales de enfermería. El no reconocimiento del poder de la profesión; alta jornada laboral, bajos salarios, resultan en la desvalorización del trabajo del propio enfermero Conclusión: Durante la pandemia del SARS-CoV-2, la Enfermería estuvo en primera línea, lo que permitió, en cierto modo, una mayor visibilidad profesional. Las condiciones de trabajo desfavorables, los bajos salarios y otros desafíos que enfrentan los profesionales de enfermería indican que la profesión aún carece de reconocimiento y que se deben realizar esfuerzos para una comercialización favorable.A pandemia pelo SARS-Cov-2 assombra o planeta desde o ano de 2020, dizimando milhares de pessoas em todo o mundo. Esse momento poderia ser propício para que o mundo reconhecesse o valor dos profissionais de saúde, do enfermeiro e da Enfermagem. Objetivo: Analisar as produções científicas sobre o impacto da pandemia pela SARS-Cov-2 no marketing da Enfermagem. Metodologia: Revisão integrativa da literatura, de acordo com a estratégia PICo e procedimentos definidos pelo Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Bases de dados consultadas: Assia_Coronavírus; BVS; CINAHIL; Embase; PubMed; SciELO; Scopus e WOS. Resultados: Onze estudos foram selecionados para análise.  A Enfermagem ganhou holofotes pela atuação. Os profissionais de enfermagem tiveram pouco acesso a Equipamentos de Proteção Individual (EPIs) adequados; faltaram espaços e recursos apropriados para a assistência e um subdimensionamento das equipes. O Brasil liderou o ranking mundial de óbitos de profissionais de enfermagem. O não reconhecimento do poder da profissão; altas jornadas de trabalho, salários baixos, resultam na desvalorização do trabalho do próprio enfermeiro Conclusão: Durante a pandemia pela SARS-CoV-2, a Enfermagem esteve na linha de frente, o que possibilitou de certa forma maior visibilidade profissional. As condições de trabalho desfavoráveis, baixos salários e outros desafios enfrentados pelos profissionais de enfermagem sinalizam que a profissão ainda carece de reconhecimento e que esforços para o marketing favorável precisam ser empenhados.Research, Society and Development2022-02-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2647810.33448/rsd-v11i3.26478Research, Society and Development; Vol. 11 No. 3; e11811326478Research, Society and Development; Vol. 11 Núm. 3; e11811326478Research, Society and Development; v. 11 n. 3; e118113264782525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/26478/23063Copyright (c) 2022 Marcos José Vilchez David; Juliana Lana Querino de Oliveira; Maria Virginia Godoy da Silva; Leandro Andrade da Silva; Roni Robson da Silva; Milena Preissler das Neveshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDavid, Marcos José Vilchez Oliveira, Juliana Lana Querino de Silva, Maria Virginia Godoy da Silva, Leandro Andrade da Silva, Roni Robson daNeves, Milena Preissler das 2022-03-09T13:44:38Zoai:ojs.pkp.sfu.ca:article/26478Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:44:30.792028Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
El impacto de la pandemia SARS-CoV-2 en el marketing de la enfermería: una revisión integradora
O impacto da pandemia SARS-CoV-2 no marketing da enfermagem: uma revisão integrativa
title The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
spellingShingle The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
David, Marcos José Vilchez
Enfermagem
Marketing
SARS-CoV-2
Pandemia.
Enfermería
Márketing
SARS-CoV-2
Pandemia.
Nursing
Marketing
SARS-CoV-2
Pandemic.
title_short The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
title_full The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
title_fullStr The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
title_full_unstemmed The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
title_sort The impact of the SARS-CoV-2 pandemic on nursing marketing: an integrative review
author David, Marcos José Vilchez
author_facet David, Marcos José Vilchez
Oliveira, Juliana Lana Querino de
Silva, Maria Virginia Godoy da
Silva, Leandro Andrade da
Silva, Roni Robson da
Neves, Milena Preissler das
author_role author
author2 Oliveira, Juliana Lana Querino de
Silva, Maria Virginia Godoy da
Silva, Leandro Andrade da
Silva, Roni Robson da
Neves, Milena Preissler das
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv David, Marcos José Vilchez
Oliveira, Juliana Lana Querino de
Silva, Maria Virginia Godoy da
Silva, Leandro Andrade da
Silva, Roni Robson da
Neves, Milena Preissler das
dc.subject.por.fl_str_mv Enfermagem
Marketing
SARS-CoV-2
Pandemia.
Enfermería
Márketing
SARS-CoV-2
Pandemia.
Nursing
Marketing
SARS-CoV-2
Pandemic.
topic Enfermagem
Marketing
SARS-CoV-2
Pandemia.
Enfermería
Márketing
SARS-CoV-2
Pandemia.
Nursing
Marketing
SARS-CoV-2
Pandemic.
description The SARS-Cov-2 pandemic has haunted the planet since the year 2020, decimating thousands of people around the world. This moment could be propitious for the world to recognize the value of health professionals, nurses and Nursing. Objective: To analyze scientific productions on the impact of the SARS-Cov-2 pandemic on Nursing marketing. Methodology: Integrative literature review, according to the PICo strategy and procedures defined by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Databases consulted: Assia_Coronavirus; VHL; CINAHIL; base; PubMed; SciELO; Scopus and WOS. Results: Eleven studies were selected for analysis. Nursing gained the spotlight for its performance. Nursing professionals had little access to adequate Personal Protective Equipment (PPE); there was a lack of appropriate spaces and resources for assistance and an undersizing of the teams. Brazil led the world ranking of deaths of nursing professionals. The non-recognition of the power of the profession; high working hours, low wages, result in the devaluation of the work of the nurse itself Conclusion: During the SARS-CoV-2 pandemic, Nursing was on the front line, which allowed, in a way, greater professional visibility. The unfavorable working conditions, low wages and other challenges faced by nursing professionals indicate that the profession still lacks recognition and that efforts for favorable marketing need to be made.
publishDate 2022
dc.date.none.fl_str_mv 2022-02-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/26478
10.33448/rsd-v11i3.26478
url https://rsdjournal.org/index.php/rsd/article/view/26478
identifier_str_mv 10.33448/rsd-v11i3.26478
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/26478/23063
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 3; e11811326478
Research, Society and Development; Vol. 11 Núm. 3; e11811326478
Research, Society and Development; v. 11 n. 3; e11811326478
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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