The mercadological challenges faced by the physician entrepreneur

Detalhes bibliográficos
Autor(a) principal: Souza, Marcos Vinicios da Carvalho de
Data de Publicação: 2022
Outros Autores: Santos, Lisiane Pires Martins dos, Freire, Silvana de Oliveira, Andrade, Izane Luiza Xavier Carvalho, Mendes, Alice Lima Rosa, Viana, Deuzuíta dos Santos Freitas, Melo, Suely Moura
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/32532
Resumo: Being an entrepreneur is not an easy task, and this becomes more complex when the entrepreneur is also a physician. This occurs because of the busy life and the little free time that these health professionals have. Therefore, this article has as its main theme the marketing setbacks faced by the entrepreneurial physician. Regarding the objective, the aim was to describe the marketing challenges faced on a daily basis by entrepreneurial physicians. Thus, the methodology used was an integrative literature review, with a qualitative approach. The results showed that the challenges are diverse and caused by diversified factors, thus, the physician must seek his differential to stand out in the market. It was also found the lack of a good basis of administration, which are necessary for the good performance of any company, as these subjects are not offered in the medical course, this becomes another challenge to be faced. Examples were also cited of doctors who use social networks as a means of attracting new customers/patients.
id UNIFEI_4bab42d1edab502e8e4651f8b8b9e70b
oai_identifier_str oai:ojs.pkp.sfu.ca:article/32532
network_acronym_str UNIFEI
network_name_str Research, Society and Development
repository_id_str
spelling The mercadological challenges faced by the physician entrepreneurLos retos mercadológicos a los que se enfrenta el médico emprendedorOs desafios mercadológicos enfrentados pelo médico empreendedorChallengesEntrepreneurshipPhysicianHealth.DesafíosEl espíritu empresarialMédicoSalud.DesafiosEmpreendedorismoMédicoSaúde.Being an entrepreneur is not an easy task, and this becomes more complex when the entrepreneur is also a physician. This occurs because of the busy life and the little free time that these health professionals have. Therefore, this article has as its main theme the marketing setbacks faced by the entrepreneurial physician. Regarding the objective, the aim was to describe the marketing challenges faced on a daily basis by entrepreneurial physicians. Thus, the methodology used was an integrative literature review, with a qualitative approach. The results showed that the challenges are diverse and caused by diversified factors, thus, the physician must seek his differential to stand out in the market. It was also found the lack of a good basis of administration, which are necessary for the good performance of any company, as these subjects are not offered in the medical course, this becomes another challenge to be faced. Examples were also cited of doctors who use social networks as a means of attracting new customers/patients.Ser empresario no es una tarea fácil, y esto se vuelve más complejo cuando el empresario es también médico. Esto ocurre debido a la ajetreada vida y al poco tiempo libre que tienen estos profesionales de la salud. El tema principal de este artículo son los contratiempos de marketing a los que se enfrenta el médico emprendedor. En relación con el objetivo, se trataba de describir los retos de marketing a los que se enfrentan a diario los médicos emprendedores. Así, la metodología utilizada fue una revisión bibliográfica integradora, con un enfoque cualitativo. Los resultados mostraron que los retos son diversos y causados por diversos factores, por lo tanto, el médico debe buscar su diferencial para destacar en el mercado, se encontró, incluyendo, la falta de una buena base de la administración, que son necesarios para el buen desempeño de cualquier empresa, ya que estos temas no se ofrecen en el curso de medicina, esto se convierte en otro desafío que se enfrenta. También se citaron ejemplos de médicos que utilizan las redes sociales como medio para atraer a nuevos clientes/pacientes.                                                                    Ser empreendedor não é uma tarefa fácil, isso fica mais complexo quando aquele que empreende também é médico. Isso ocorre, por causa da vida corrida e o pouco tempo livre que esses profissionais da saúde possuem. Portanto, o presente artigo tem como temática principal os contratempos mercadológicos enfrentados pelo médico empreendedor. No tocante ao objetivo, buscou-se descrever quais os desafios mercadológicos enfrentados no dia a dia pelos médicos empreendedores. Dessa maneira, a metodologia utilizada foi uma revisão literária e integrativa, com uma abordagem qualitativa. Os resultados mostraram que os desafios são diversos e ocasionados por fatores diversificados, desse modo, o médico deve buscar o seu diferencial para se destacar no mercado, constatou-se, inclusive, a falta de uma boa base de administração, que são necessárias para o efetivo desempenho de qualquer empresa, como essa base não é oferecida no curso de Medicina, esse é mais um desafio a ser enfrentado. Ainda foram citados exemplos de médicos que utilizam as redes socias como um meio de captar novos clientes/pacientes.Research, Society and Development2022-07-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3253210.33448/rsd-v11i10.32532Research, Society and Development; Vol. 11 No. 10; e84111032532Research, Society and Development; Vol. 11 Núm. 10; e84111032532Research, Society and Development; v. 11 n. 10; e841110325322525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/32532/27579Copyright (c) 2022 Marcos Vinicios da Carvalho de Souza; Lisiane Pires Martins dos Santos; Silvana de Oliveira Freire; Izane Luiza Xavier Carvalho Andrade; Alice Lima Rosa Mendes; Deuzuíta dos Santos Freitas Viana; Suely Moura Melohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Souza, Marcos Vinicios da Carvalho deSantos, Lisiane Pires Martins dos Freire, Silvana de Oliveira Andrade, Izane Luiza Xavier Carvalho Mendes, Alice Lima Rosa Viana, Deuzuíta dos Santos FreitasMelo, Suely Moura 2022-08-12T22:23:03Zoai:ojs.pkp.sfu.ca:article/32532Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:48:30.277479Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The mercadological challenges faced by the physician entrepreneur
Los retos mercadológicos a los que se enfrenta el médico emprendedor
Os desafios mercadológicos enfrentados pelo médico empreendedor
title The mercadological challenges faced by the physician entrepreneur
spellingShingle The mercadological challenges faced by the physician entrepreneur
Souza, Marcos Vinicios da Carvalho de
Challenges
Entrepreneurship
Physician
Health.
Desafíos
El espíritu empresarial
Médico
Salud.
Desafios
Empreendedorismo
Médico
Saúde.
title_short The mercadological challenges faced by the physician entrepreneur
title_full The mercadological challenges faced by the physician entrepreneur
title_fullStr The mercadological challenges faced by the physician entrepreneur
title_full_unstemmed The mercadological challenges faced by the physician entrepreneur
title_sort The mercadological challenges faced by the physician entrepreneur
author Souza, Marcos Vinicios da Carvalho de
author_facet Souza, Marcos Vinicios da Carvalho de
Santos, Lisiane Pires Martins dos
Freire, Silvana de Oliveira
Andrade, Izane Luiza Xavier Carvalho
Mendes, Alice Lima Rosa
Viana, Deuzuíta dos Santos Freitas
Melo, Suely Moura
author_role author
author2 Santos, Lisiane Pires Martins dos
Freire, Silvana de Oliveira
Andrade, Izane Luiza Xavier Carvalho
Mendes, Alice Lima Rosa
Viana, Deuzuíta dos Santos Freitas
Melo, Suely Moura
author2_role author
author
author
author
author
author
dc.contributor.author.fl_str_mv Souza, Marcos Vinicios da Carvalho de
Santos, Lisiane Pires Martins dos
Freire, Silvana de Oliveira
Andrade, Izane Luiza Xavier Carvalho
Mendes, Alice Lima Rosa
Viana, Deuzuíta dos Santos Freitas
Melo, Suely Moura
dc.subject.por.fl_str_mv Challenges
Entrepreneurship
Physician
Health.
Desafíos
El espíritu empresarial
Médico
Salud.
Desafios
Empreendedorismo
Médico
Saúde.
topic Challenges
Entrepreneurship
Physician
Health.
Desafíos
El espíritu empresarial
Médico
Salud.
Desafios
Empreendedorismo
Médico
Saúde.
description Being an entrepreneur is not an easy task, and this becomes more complex when the entrepreneur is also a physician. This occurs because of the busy life and the little free time that these health professionals have. Therefore, this article has as its main theme the marketing setbacks faced by the entrepreneurial physician. Regarding the objective, the aim was to describe the marketing challenges faced on a daily basis by entrepreneurial physicians. Thus, the methodology used was an integrative literature review, with a qualitative approach. The results showed that the challenges are diverse and caused by diversified factors, thus, the physician must seek his differential to stand out in the market. It was also found the lack of a good basis of administration, which are necessary for the good performance of any company, as these subjects are not offered in the medical course, this becomes another challenge to be faced. Examples were also cited of doctors who use social networks as a means of attracting new customers/patients.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/32532
10.33448/rsd-v11i10.32532
url https://rsdjournal.org/index.php/rsd/article/view/32532
identifier_str_mv 10.33448/rsd-v11i10.32532
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/32532/27579
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 10; e84111032532
Research, Society and Development; Vol. 11 Núm. 10; e84111032532
Research, Society and Development; v. 11 n. 10; e84111032532
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052769287274496