Health on Google in pandemic times

Detalhes bibliográficos
Autor(a) principal: Brites, Liara Saldanha
Data de Publicação: 2021
Outros Autores: Vieira, Maura Jeisper Fernandes, Zago, Luiz Felipe, Rocha , Cristianne Maria Famer
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/19087
Resumo: The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals.
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spelling Health on Google in pandemic timesSalud en Google en tiempos de pandemiaSaúde no Google em tempos de pandemiaBlogsPlataformasSaludGubernamentalidad algorítmicaInternetTelemedicinaCOVID-19Pandemia.BlogsPlatformsHealthAlgorithmic governmentalityInternetTelemedicineCOVID-19Pandemic.BlogsPlataformasSaúdeGovernamentalidade algorítmicaInternetTelemedicinaCOVID-19Pandemia.The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals.La pandemia del nuevo coronavirus (SARS-CoV-2) reflejó la necesidad de adaptarse como sociedad a nuevos hábitos. El distanciamiento social aceleró el uso de tecnologías y la mediación de actividades entre plataformas. La investigación busca analizar si las intermediaciones tecnológicas se acentuaron por el distanciamiento social con respecto a la salud y qué movimientos informa Google durante el período de la pandemia COVID-19. Partimos de un sitio narrativo de la propia Big Tech: el Blog de Google. La compañía está fortaleciendo los vínculos con organizaciones internacionales durante la pandemia, haciendo cambios para ofrecer telemedicina, movilidad comunitaria y seguimiento de contactos. Ha ido respondiendo al aumento de la demanda en salud mejorando sus productos y probando otros nuevos, ocupando espacios y construyendo relaciones de poder con sus usuarios. Aunque todavía no han aparecido directamente en los textos del Blog, pueden producirse novedades importantes debido al interés de Google por las telemedicina, la publicidad sanitaria y los diagnósticos clínicos. Los anuncios realizados en el Blog indican tendencias o posibilidades, pero serán necesarios más estudios para monitorear y ampliar los análisis y discusiones, lo antes posible, sobre privacidad de datos y seguridad digital en el área de la salud (especialmente en la relación profesional-paciente) y en la plataforma de diagnósticos y profesionales de la salud.A pandemia do novo coronavírus (SARS-CoV-2) repercutiu na necessidade de nos adaptarmos enquanto sociedade a novos hábitos. O distanciamento social acelerou o uso de tecnologias e mediações de atividades por plataformas. A pesquisa busca analisar se as intermediações tecnológicas foram acentuadas pelo distanciamento social no que tange à saúde e quais movimentos a Google relata estar fazendo no período de pandemia por COVID-19. Partimos de um local de narrativa da própria Big Tech: o Blog do Google. A empresa está fortalecendo vínculos com organizações internacionais durante a pandemia, realizando mudanças para ofertar serviços de telemedicina, mobilidade comunitária e rastreamento de contatos. Vem respondendo ao aumento da demanda na saúde com a melhoria de seus produtos e testando novos, ocupando espaços e construindo relações de poder com seus usuários. Embora ainda não tenham aparecido diretamente nos textos do Blog, importantes desdobramentos poderão ocorrer devido ao interesse da Google com teleconsultas, publicidade em saúde e diagnósticos clínicos. Os anúncios feitos no Blog indicam tendências ou possibilidades, mas são necessários novos estudos para monitorar e ampliar as análises e discussões, o mais breve possível, sobre privacidade de dados e segurança digital na área da saúde (em especial, na relação profissional-paciente) e sobre a plataformização dos diagnósticos e dos profissionais de saúde.Research, Society and Development2021-08-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1908710.33448/rsd-v10i10.19087Research, Society and Development; Vol. 10 No. 10; e382101019087Research, Society and Development; Vol. 10 Núm. 10; e382101019087Research, Society and Development; v. 10 n. 10; e3821010190872525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/19087/16939Copyright (c) 2021 Liara Saldanha Brites; Maura Jeisper Fernandes Vieira; Luiz Felipe Zago; Cristianne Maria Famer Rocha https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBrites, Liara Saldanha Vieira, Maura Jeisper Fernandes Zago, Luiz FelipeRocha , Cristianne Maria Famer 2021-10-02T21:49:16Zoai:ojs.pkp.sfu.ca:article/19087Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:39:03.888747Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Health on Google in pandemic times
Salud en Google en tiempos de pandemia
Saúde no Google em tempos de pandemia
title Health on Google in pandemic times
spellingShingle Health on Google in pandemic times
Brites, Liara Saldanha
Blogs
Plataformas
Salud
Gubernamentalidad algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
Blogs
Platforms
Health
Algorithmic governmentality
Internet
Telemedicine
COVID-19
Pandemic.
Blogs
Plataformas
Saúde
Governamentalidade algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
title_short Health on Google in pandemic times
title_full Health on Google in pandemic times
title_fullStr Health on Google in pandemic times
title_full_unstemmed Health on Google in pandemic times
title_sort Health on Google in pandemic times
author Brites, Liara Saldanha
author_facet Brites, Liara Saldanha
Vieira, Maura Jeisper Fernandes
Zago, Luiz Felipe
Rocha , Cristianne Maria Famer
author_role author
author2 Vieira, Maura Jeisper Fernandes
Zago, Luiz Felipe
Rocha , Cristianne Maria Famer
author2_role author
author
author
dc.contributor.author.fl_str_mv Brites, Liara Saldanha
Vieira, Maura Jeisper Fernandes
Zago, Luiz Felipe
Rocha , Cristianne Maria Famer
dc.subject.por.fl_str_mv Blogs
Plataformas
Salud
Gubernamentalidad algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
Blogs
Platforms
Health
Algorithmic governmentality
Internet
Telemedicine
COVID-19
Pandemic.
Blogs
Plataformas
Saúde
Governamentalidade algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
topic Blogs
Plataformas
Salud
Gubernamentalidad algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
Blogs
Platforms
Health
Algorithmic governmentality
Internet
Telemedicine
COVID-19
Pandemic.
Blogs
Plataformas
Saúde
Governamentalidade algorítmica
Internet
Telemedicina
COVID-19
Pandemia.
description The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/19087
10.33448/rsd-v10i10.19087
url https://rsdjournal.org/index.php/rsd/article/view/19087
identifier_str_mv 10.33448/rsd-v10i10.19087
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/19087/16939
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 10; e382101019087
Research, Society and Development; Vol. 10 Núm. 10; e382101019087
Research, Society and Development; v. 10 n. 10; e382101019087
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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