The universe of seduction: childhood, digital media and consumption

Detalhes bibliográficos
Autor(a) principal: Dominico , Eliane
Data de Publicação: 2022
Outros Autores: Lira , Aliandra Cristina Mesomo, Sandini, Sabrina Plá, Silva, Melissa Rodrigues da
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/26768
Resumo: This article aims to problematize the role of the Cultural Industry in the constitution of childhoods for consumption. This is a theoretical essay based on studies by Adorno and Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) and Oliveira (2011) among others. These theorists helped us to understand the shaping role of the Cultural Industry in children's ways of being, acting and thinking, leading children to consume more and more. In contemporary times, digital media have been widely used by children and childhood has been reconfigured, lived in a confined way and with a blunted conscience and focused on consumption. At the heart of processes of enchantment and empowerment of children, the cultural industry, with a view to consumption, through techniques of convincing that products and goods and services are necessary for their survival. Thus, capitalist society is governed by the market and profit and has, in child subjects, potential individuals to develop the culture of consumption.
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spelling The universe of seduction: childhood, digital media and consumptionEl universo de la seducción: infancia, medios digitales y consumoO universo da sedução: infância, mídia digital e consumoChildConsumptionDigital media.NiñoConsumoMedios digitales.CriançaConsumoMídia digital.This article aims to problematize the role of the Cultural Industry in the constitution of childhoods for consumption. This is a theoretical essay based on studies by Adorno and Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) and Oliveira (2011) among others. These theorists helped us to understand the shaping role of the Cultural Industry in children's ways of being, acting and thinking, leading children to consume more and more. In contemporary times, digital media have been widely used by children and childhood has been reconfigured, lived in a confined way and with a blunted conscience and focused on consumption. At the heart of processes of enchantment and empowerment of children, the cultural industry, with a view to consumption, through techniques of convincing that products and goods and services are necessary for their survival. Thus, capitalist society is governed by the market and profit and has, in child subjects, potential individuals to develop the culture of consumption.Este artículo tiene como objetivo problematizar el papel de la Industria Cultural en la constitución de infancias para el consumo. Este es un ensayo teórico basado en estudios de Adorno y Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) y Oliveira (2011) entre otros. Estos teóricos nos ayudaron a comprender el papel moldeador de la Industria Cultural en las formas de ser, actuar y pensar de los niños, llevándolos a consumir cada vez más. En la contemporaneidad, los medios digitales han sido muy utilizados por los niños y la infancia se ha reconfigurado, vivido de forma confinada y con la conciencia embotada y centrada en el consumo. En el centro de los procesos de encantamiento y empoderamiento de los niños, la industria cultural, con miras al consumo, a través de técnicas de convencimiento de que los productos y bienes y servicios son necesarios para su supervivencia. Así, la sociedad capitalista se rige por el mercado y la ganancia y tiene, en los sujetos niños, individuos potenciales para desarrollar la cultura del consumo.Este artigo tem como objetivo problematizar o papel da Indústria Cultural na constituição das infâncias para o consumo. Trata-se de ensaio teórico fundamentado nos dos estudos de Adorno e Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) e Oliveira (2011) dentre outros. Esses teóricos nos ajudaram a compreender a função conformadora da Indústria Cultural nos modos de ser, agir e pensar infantis, conduzindo as crianças a consumirem cada vez mais. Na contemporaneidade as mídias digitais têm sido largamente utilizadas pelas crianças e reconfigurada a infância, vivida de forma confinada e com a consciência embotada e voltada ao consumo. No cerne de processos de encantamento e apoderamento das crianças, a indústria cultural, com vistas ao consumo, mediante técnicas de convencimento de que os produtos e bens de serviços são necessários à sua sobrevivência. Assim, a sociedade capitalista é regida pelo mercado e pelo lucro e tem, nos sujeitos infantis, indivíduos potenciais para desenvolver a cultura do consumo.Research, Society and Development2022-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2676810.33448/rsd-v11i3.26768Research, Society and Development; Vol. 11 No. 3; e42211326768Research, Society and Development; Vol. 11 Núm. 3; e42211326768Research, Society and Development; v. 11 n. 3; e422113267682525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/26768/23392Copyright (c) 2022 Eliane Dominico ; Aliandra Cristina Mesomo Lira ; Sabrina Plá Sandini; Melissa Rodrigues da Silvahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDominico , ElianeLira , Aliandra Cristina Mesomo Sandini, Sabrina Plá Silva, Melissa Rodrigues da 2022-03-09T13:44:38Zoai:ojs.pkp.sfu.ca:article/26768Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:44:43.569642Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The universe of seduction: childhood, digital media and consumption
El universo de la seducción: infancia, medios digitales y consumo
O universo da sedução: infância, mídia digital e consumo
title The universe of seduction: childhood, digital media and consumption
spellingShingle The universe of seduction: childhood, digital media and consumption
Dominico , Eliane
Child
Consumption
Digital media.
Niño
Consumo
Medios digitales.
Criança
Consumo
Mídia digital.
title_short The universe of seduction: childhood, digital media and consumption
title_full The universe of seduction: childhood, digital media and consumption
title_fullStr The universe of seduction: childhood, digital media and consumption
title_full_unstemmed The universe of seduction: childhood, digital media and consumption
title_sort The universe of seduction: childhood, digital media and consumption
author Dominico , Eliane
author_facet Dominico , Eliane
Lira , Aliandra Cristina Mesomo
Sandini, Sabrina Plá
Silva, Melissa Rodrigues da
author_role author
author2 Lira , Aliandra Cristina Mesomo
Sandini, Sabrina Plá
Silva, Melissa Rodrigues da
author2_role author
author
author
dc.contributor.author.fl_str_mv Dominico , Eliane
Lira , Aliandra Cristina Mesomo
Sandini, Sabrina Plá
Silva, Melissa Rodrigues da
dc.subject.por.fl_str_mv Child
Consumption
Digital media.
Niño
Consumo
Medios digitales.
Criança
Consumo
Mídia digital.
topic Child
Consumption
Digital media.
Niño
Consumo
Medios digitales.
Criança
Consumo
Mídia digital.
description This article aims to problematize the role of the Cultural Industry in the constitution of childhoods for consumption. This is a theoretical essay based on studies by Adorno and Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) and Oliveira (2011) among others. These theorists helped us to understand the shaping role of the Cultural Industry in children's ways of being, acting and thinking, leading children to consume more and more. In contemporary times, digital media have been widely used by children and childhood has been reconfigured, lived in a confined way and with a blunted conscience and focused on consumption. At the heart of processes of enchantment and empowerment of children, the cultural industry, with a view to consumption, through techniques of convincing that products and goods and services are necessary for their survival. Thus, capitalist society is governed by the market and profit and has, in child subjects, potential individuals to develop the culture of consumption.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/26768
10.33448/rsd-v11i3.26768
url https://rsdjournal.org/index.php/rsd/article/view/26768
identifier_str_mv 10.33448/rsd-v11i3.26768
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/26768/23392
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 3; e42211326768
Research, Society and Development; Vol. 11 Núm. 3; e42211326768
Research, Society and Development; v. 11 n. 3; e42211326768
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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