A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0

Detalhes bibliográficos
Autor(a) principal: Tolfo, Cristiano
Data de Publicação: 2022
Outros Autores: Santos, Fladimir Fernandes dos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/39049
Resumo: Information Science and Marketing are sciences that have interdisciplinary characteristics that dialogue with each other. Based on this context, this article aims to propose a model of alignment between the practice and academic research of the role of the Information Science professional in the trending informational market and between the practice and academic research of Marketing 5.0. In order to meet this objective, the two subjects under study were initially analyzed, verifying the potential of Marketing 5.0 to be a way of acting in the informational market of trends. Next, an alignment model between apparently different areas was analyzed and adapted to propose interconnections between professional practice and academic research on the two topics in question. The model made it possible to propose a set of interconnections between practice and academic research on the performance of the Information Science professional in the informational market of trends with the practice and academic research of Marketing 5.0. From the study carried out, it was verified the coherence between the interconnections generated between the two areas and, as a result, the potential that the model has for the promotion of new research involving the informational market of trends, considering the performance of the Science professional of Information in Marketing 5.0.
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spelling A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0Un modelo de alineamiento entre la actuación del profesional de Ciencias de la Información en el mercado de la información en tendencia y el Marketing 5.0Um modelo de alinhamento entre a atuação do profissional de Ciência da Informação no mercado informacional de tendências e o Marketing 5.0Ciência da InformaçãoMarketing 5.0Mercado informacional de tendências.Ciencias de la informaciónMarketing 5.0Tendencias del mercado de la información.Information scienceMarketing 5.0Information market trends.Information Science and Marketing are sciences that have interdisciplinary characteristics that dialogue with each other. Based on this context, this article aims to propose a model of alignment between the practice and academic research of the role of the Information Science professional in the trending informational market and between the practice and academic research of Marketing 5.0. In order to meet this objective, the two subjects under study were initially analyzed, verifying the potential of Marketing 5.0 to be a way of acting in the informational market of trends. Next, an alignment model between apparently different areas was analyzed and adapted to propose interconnections between professional practice and academic research on the two topics in question. The model made it possible to propose a set of interconnections between practice and academic research on the performance of the Information Science professional in the informational market of trends with the practice and academic research of Marketing 5.0. From the study carried out, it was verified the coherence between the interconnections generated between the two areas and, as a result, the potential that the model has for the promotion of new research involving the informational market of trends, considering the performance of the Science professional of Information in Marketing 5.0.La Ciencia de la Información y el Marketing son ciencias que tienen características interdisciplinarias que dialogan entre sí. Con base en este contexto, este artículo tiene como objetivo proponer un modelo de alineación entre la práctica y la investigación académica del rol del profesional de Ciencias de la Información en el mercado informacional en tendencia y entre la práctica y la investigación académica de Marketing 5.0. Para cumplir con este objetivo, inicialmente se analizaron los dos temas objeto de estudio, verificando el potencial del Marketing 5.0 para ser una forma de actuar en el mercado informacional de tendencias. A continuación, se analizó y adaptó un modelo de alineamiento entre áreas aparentemente diferentes para proponer interconexiones entre la práctica profesional y la investigación académica sobre los dos temas en cuestión. El modelo permitió proponer un conjunto de interconexiones entre la práctica y la investigación académica sobre el desempeño del profesional de las Ciencias de la Información en el mercado informacional de tendencias con la práctica y la investigación académica del Marketing 5.0. Del estudio realizado se verificó la coherencia entre las interconexiones generadas entre las dos áreas y, en consecuencia, el potencial que tiene el modelo para la promoción de nuevas investigaciones que involucren el mercado informacional de tendencias, considerando el desempeño de la Ciencia. profesional de la Información en Marketing 5.0.A Ciência da Informação e o Marketing são ciências que possuem características interdisciplinares que dialogam entre si. Com base neste contexto, este artigo tem por objetivo propor um modelo de alinhamento entre a prática e a pesquisa acadêmica da atuação do profissional de Ciência da Informação no mercado informacional de tendências e entre a prática e a pesquisa acadêmica do Marketing 5.0. Visando atender a este objetivo, inicialmente foram analisados os dois temas objeto de estudo verificando-se o potencial do Marketing 5.0 para ser uma forma de atuação no mercado informacional de tendências. Na sequência, foi analisado e adaptado um modelo de alinhamento entre áreas aparentemente distintas para propor interligações entre a prática profissional e a pesquisa acadêmica dos dois temas em questão. O modelo possibilitou propor um conjunto de interligações entre a prática e a pesquisa acadêmica sobre a atuação do profissional de Ciência da Informação no mercado informacional de tendências com a prática e pesquisa acadêmica do Marketing 5.0. A partir do estudo realizado verificou-se a coerência entre as interligações geradas entre as duas áreas e, em decorrência disso, o potencial que o modelo possui para o fomento de novas pesquisas envolvendo o mercado informacional de tendências, considerando a atuação do profissional de Ciência da Informação no Marketing 5.0.Research, Society and Development2022-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3904910.33448/rsd-v11i17.39049Research, Society and Development; Vol. 11 No. 17; e125111739049Research, Society and Development; Vol. 11 Núm. 17; e125111739049Research, Society and Development; v. 11 n. 17; e1251117390492525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/39049/32105Copyright (c) 2022 Cristiano Tolfo; Fladimir Fernandes dos Santoshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessTolfo, CristianoSantos, Fladimir Fernandes dos 2022-12-28T13:53:48Zoai:ojs.pkp.sfu.ca:article/39049Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:52:28.604433Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
Un modelo de alineamiento entre la actuación del profesional de Ciencias de la Información en el mercado de la información en tendencia y el Marketing 5.0
Um modelo de alinhamento entre a atuação do profissional de Ciência da Informação no mercado informacional de tendências e o Marketing 5.0
title A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
spellingShingle A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
Tolfo, Cristiano
Ciência da Informação
Marketing 5.0
Mercado informacional de tendências.
Ciencias de la información
Marketing 5.0
Tendencias del mercado de la información.
Information science
Marketing 5.0
Information market trends.
title_short A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
title_full A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
title_fullStr A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
title_full_unstemmed A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
title_sort A model of alignment between the performance of the Information Science professional in the trending information market and Marketing 5.0
author Tolfo, Cristiano
author_facet Tolfo, Cristiano
Santos, Fladimir Fernandes dos
author_role author
author2 Santos, Fladimir Fernandes dos
author2_role author
dc.contributor.author.fl_str_mv Tolfo, Cristiano
Santos, Fladimir Fernandes dos
dc.subject.por.fl_str_mv Ciência da Informação
Marketing 5.0
Mercado informacional de tendências.
Ciencias de la información
Marketing 5.0
Tendencias del mercado de la información.
Information science
Marketing 5.0
Information market trends.
topic Ciência da Informação
Marketing 5.0
Mercado informacional de tendências.
Ciencias de la información
Marketing 5.0
Tendencias del mercado de la información.
Information science
Marketing 5.0
Information market trends.
description Information Science and Marketing are sciences that have interdisciplinary characteristics that dialogue with each other. Based on this context, this article aims to propose a model of alignment between the practice and academic research of the role of the Information Science professional in the trending informational market and between the practice and academic research of Marketing 5.0. In order to meet this objective, the two subjects under study were initially analyzed, verifying the potential of Marketing 5.0 to be a way of acting in the informational market of trends. Next, an alignment model between apparently different areas was analyzed and adapted to propose interconnections between professional practice and academic research on the two topics in question. The model made it possible to propose a set of interconnections between practice and academic research on the performance of the Information Science professional in the informational market of trends with the practice and academic research of Marketing 5.0. From the study carried out, it was verified the coherence between the interconnections generated between the two areas and, as a result, the potential that the model has for the promotion of new research involving the informational market of trends, considering the performance of the Science professional of Information in Marketing 5.0.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/39049
10.33448/rsd-v11i17.39049
url https://rsdjournal.org/index.php/rsd/article/view/39049
identifier_str_mv 10.33448/rsd-v11i17.39049
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/39049/32105
dc.rights.driver.fl_str_mv Copyright (c) 2022 Cristiano Tolfo; Fladimir Fernandes dos Santos
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Cristiano Tolfo; Fladimir Fernandes dos Santos
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 17; e125111739049
Research, Society and Development; Vol. 11 Núm. 17; e125111739049
Research, Society and Development; v. 11 n. 17; e125111739049
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052732204384256

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