Public Marketing as a facilitator of the exchange process in Public Administration

Detalhes bibliográficos
Autor(a) principal: Silva, Renato Emanuel Gomes da
Data de Publicação: 2021
Outros Autores: Minciotti, Silvio Augusto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/15597
Resumo: The objective of this work is to map academic production in relation to the theme of public Marketing. Thus, a theoretical framework was developed about public Marketing. The method adopted was a bibliometric research, targeting academic publications on the theme of public Marketing, in the main Administration events in the country (Semead, EnAnpad and EMA) and in the most recognized scientific bases worldwide (Web of Science, Scopus, Scielo) . The analysis of the theme of Public Marketing, allows an appreciation of the results aimed at citizens. Therefore, it was possible to identify that the theme of public Marketing, is little studied in depth by the academy. However, new studies are suggested in relation to the theme, in particular the use of Marketing by the public administration.
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spelling Public Marketing as a facilitator of the exchange process in Public AdministrationEl Marketing Público como facilitador del proceso de cambio em la Administración PúblicaMarketing Público como facilitador do processo de troca na Administração PúblicaMarketing PúblicoBibliometriaAdministração pública.Marketing PúblicoBibliometríaAdministracion publica.Public marketingBibliometryPublic administration.The objective of this work is to map academic production in relation to the theme of public Marketing. Thus, a theoretical framework was developed about public Marketing. The method adopted was a bibliometric research, targeting academic publications on the theme of public Marketing, in the main Administration events in the country (Semead, EnAnpad and EMA) and in the most recognized scientific bases worldwide (Web of Science, Scopus, Scielo) . The analysis of the theme of Public Marketing, allows an appreciation of the results aimed at citizens. Therefore, it was possible to identify that the theme of public Marketing, is little studied in depth by the academy. However, new studies are suggested in relation to the theme, in particular the use of Marketing by the public administration.El objetivo de este trabajo es mapear la producción académica en relación con el tema del Marketing Público. Así, se desarrolló un marco teórico sobre Marketing Público. El método adoptado fue una investigación bibliométrica, dirigida a publicaciones académicas en el tema de Marketing Público, en los principales eventos de la Administración del país (Semead, EnAnpad y EMA) y en las bases científicas más reconocidas a nivel mundial (Web of Science, Scopus, Scielo). El análisis de la temática del Marketing Público, permite apreciar los resultados dirigidos a la ciudadanía. Por tanto, se pudo identificar que el tema del Marketing Público es poco estudiado en profundidad por la academia. Sin embargo, se sugieren nuevos estudios en relación con el tema, en particular el uso del Marketing por parte de la administración pública.O objetivo deste trabalho é mapear a produção acadêmica em relação ao tema Marketing Público. Assim, elaborou-se um referencial teórico acerca do Marketing Público. O método adotado foi uma pesquisa bibliométrica, tendo como alvo as publicações acadêmicas sobre o tema Marketing Público, nos principais eventos de Administração do país (Semead, EnAnpad e EMA) e nas bases científicas mais reconhecidas mundialmente (Web of Science, Scopus, Scielo). A análise da temática do Marketing Público, permite uma valorização dos resultados voltados aos cidadãos. Portanto, foi possível identificar que o tema Marketing Público, é pouco estudado com profundidade pela academia. Contudo, novos estudos são sugeridos em relação ao tema, em especial o uso do Marketing pela Administração Pública.Research, Society and Development2021-05-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1559710.33448/rsd-v10i5.15597Research, Society and Development; Vol. 10 No. 5; e59610515597Research, Society and Development; Vol. 10 Núm. 5; e59610515597Research, Society and Development; v. 10 n. 5; e596105155972525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/15597/13430Copyright (c) 2021 Renato Emanuel Gomes da Silva; Silvio Augusto Minciottihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva, Renato Emanuel Gomes da Minciotti, Silvio Augusto 2021-05-17T18:20:49Zoai:ojs.pkp.sfu.ca:article/15597Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:36:23.027050Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Public Marketing as a facilitator of the exchange process in Public Administration
El Marketing Público como facilitador del proceso de cambio em la Administración Pública
Marketing Público como facilitador do processo de troca na Administração Pública
title Public Marketing as a facilitator of the exchange process in Public Administration
spellingShingle Public Marketing as a facilitator of the exchange process in Public Administration
Silva, Renato Emanuel Gomes da
Marketing Público
Bibliometria
Administração pública.
Marketing Público
Bibliometría
Administracion publica.
Public marketing
Bibliometry
Public administration.
title_short Public Marketing as a facilitator of the exchange process in Public Administration
title_full Public Marketing as a facilitator of the exchange process in Public Administration
title_fullStr Public Marketing as a facilitator of the exchange process in Public Administration
title_full_unstemmed Public Marketing as a facilitator of the exchange process in Public Administration
title_sort Public Marketing as a facilitator of the exchange process in Public Administration
author Silva, Renato Emanuel Gomes da
author_facet Silva, Renato Emanuel Gomes da
Minciotti, Silvio Augusto
author_role author
author2 Minciotti, Silvio Augusto
author2_role author
dc.contributor.author.fl_str_mv Silva, Renato Emanuel Gomes da
Minciotti, Silvio Augusto
dc.subject.por.fl_str_mv Marketing Público
Bibliometria
Administração pública.
Marketing Público
Bibliometría
Administracion publica.
Public marketing
Bibliometry
Public administration.
topic Marketing Público
Bibliometria
Administração pública.
Marketing Público
Bibliometría
Administracion publica.
Public marketing
Bibliometry
Public administration.
description The objective of this work is to map academic production in relation to the theme of public Marketing. Thus, a theoretical framework was developed about public Marketing. The method adopted was a bibliometric research, targeting academic publications on the theme of public Marketing, in the main Administration events in the country (Semead, EnAnpad and EMA) and in the most recognized scientific bases worldwide (Web of Science, Scopus, Scielo) . The analysis of the theme of Public Marketing, allows an appreciation of the results aimed at citizens. Therefore, it was possible to identify that the theme of public Marketing, is little studied in depth by the academy. However, new studies are suggested in relation to the theme, in particular the use of Marketing by the public administration.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/15597
10.33448/rsd-v10i5.15597
url https://rsdjournal.org/index.php/rsd/article/view/15597
identifier_str_mv 10.33448/rsd-v10i5.15597
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/15597/13430
dc.rights.driver.fl_str_mv Copyright (c) 2021 Renato Emanuel Gomes da Silva; Silvio Augusto Minciotti
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Renato Emanuel Gomes da Silva; Silvio Augusto Minciotti
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 5; e59610515597
Research, Society and Development; Vol. 10 Núm. 5; e59610515597
Research, Society and Development; v. 10 n. 5; e59610515597
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052678125125632

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