Social Technology Canvas: methodology for creating projects

• Autor(a) principal: Freitas, Carlos Cesar Garcia
• Data de Publicação: 2022
• Outros Autores: Vencio, Daniele Alves Camargo, Freitas, Flaviane Pelloso Molina
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Research, Society and Development
• Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/34797
• topic: Canvas; Canvas social; Tecnologia social; Canvas da tecnologia social.; Canvas; Canvas social; Tecnología social; Canvas de tecnología social.; Canvas; Social canvas; Social technology; Social technology canvas.

Brazil has several social problems and Social Technology (TS) is an alternative for the construction and implementation of solutions that aim to reduce inequalities and improve the quality of life of communities. However, it lacks adequate methodologies that can guide its creation process. Thus, this article presents a project modeling tool for use in the creation of TS, developed based on the Business Model Canvas. For this, a descriptive research was developed, with a qualitative approach through narrative bibliographic analysis. As a result of the study, the Canvas of Social Technology is presented, whose differential is the attendance to the aspects of ownership, participation and learning of people involved in the projects. Its design is structured in four groups of elements that aim to answer key questions involved in the creation of a project, namely: how (need, problem solving, partnerships and measurement of results), what (value proposition), by whom (co-responsible, participation, channels and ownership) and how much (spending and funding).