Sacrifice for (not) buying: how to measure sacrifice in the consumer context
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/21556 |
Resumo: | This paper describes what the sacrifice is for consumption and proposes a scale to measure the sacrifice for (not) buying products. A multimethod approach was applied to achieve the proposed objectives. Initially, three qualitative studies were carried out (two focus groups and one interview with experts). Then, three quantitative studies were conducted (two online and a survey), and finally, two factorial experiments, 2x2 were developed. The act of sacrifice was understood as an exchange process in which some kind of benefit is sought, a fact that also consolidates the definition of sacrifice presented as the willingness to give up something that has value (monetary or not) in order to obtain some benefit (emotional and/or material) of greater importance. Furthermore, the existence of positive and negative elements in the sacrifice for (not) buying products, described as valence and instrumentality, respectively, was identified. It was also found that different levels of valence and instrumentality affect purchase intent. The elements that comprise the sacrifice for (not) buying products were presented, highlighting a definition that can reduce the doubts about what sacrifice is in the context of consumption, as well as how to measure it. |
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Sacrifice for (not) buying: how to measure sacrifice in the consumer contextSacrificio por (no) compra: cómo medir el sacrificio en el contexto del consumidorSacrifício para (não) compra: como mensurar o sacrifício no contexto do consumidorSacrifice for (not) BuyingScale DevelopmentValenceInstrumentality.Desarrollo de escalaSacrificio por (no) ComprarValenciaMediación.Sacrifício para (não) compraDesenvolvimento de escalaValênciaInstrumentalidade.This paper describes what the sacrifice is for consumption and proposes a scale to measure the sacrifice for (not) buying products. A multimethod approach was applied to achieve the proposed objectives. Initially, three qualitative studies were carried out (two focus groups and one interview with experts). Then, three quantitative studies were conducted (two online and a survey), and finally, two factorial experiments, 2x2 were developed. The act of sacrifice was understood as an exchange process in which some kind of benefit is sought, a fact that also consolidates the definition of sacrifice presented as the willingness to give up something that has value (monetary or not) in order to obtain some benefit (emotional and/or material) of greater importance. Furthermore, the existence of positive and negative elements in the sacrifice for (not) buying products, described as valence and instrumentality, respectively, was identified. It was also found that different levels of valence and instrumentality affect purchase intent. The elements that comprise the sacrifice for (not) buying products were presented, highlighting a definition that can reduce the doubts about what sacrifice is in the context of consumption, as well as how to measure it.Este artículo describe cuál es el sacrificio por el consumo y propone una escala para medir el sacrificio por (no) comprar productos. Se aplicó un enfoque multimétodo para lograr los objetivos propuestos. Inicialmente se realizaron tres estudios cualitativos (dos grupos focales y una entrevista a expertos). Luego, se realizaron tres estudios cuantitativos (dos online y una encuesta), y finalmente, se desarrollaron dos experimentos factoriales, 2x2. El acto de sacrificio se entendió como un proceso de intercambio en el que se busca algún tipo de beneficio, hecho que también consolida la definición de sacrificio presentada como la disposición a renunciar a algo que tiene valor (monetario o no) con el fin de obtener algún beneficio. (emocional y / o material) de mayor importancia. Además, se identificó la existencia de elementos positivos y negativos en el sacrificio por (no) comprar productos, descritos como valencia e instrumentalidad, respectivamente. También se encontró que los diferentes niveles de valencia e instrumentalidad afectan la intención de compra. Se presentaron los elementos que componen el sacrificio por (no) comprar productos, destacando una definición que puede reducir las dudas sobre qué es el sacrificio en el contexto del consumo, así como cómo medirlo.Este artigo descreve o que é o sacrifício no consumo e propõe uma escala para medir o sacrifício para (não) compra de produtos. Uma abordagem multimétodo foi aplicada para atingir os objetivos propostos. Inicialmente, foram realizados três estudos qualitativos (dois grupos focais e uma entrevista com especialistas). Em seguida, foram realizados três estudos quantitativos (dois online e um survey) e, por fim, foram desenvolvidos dois experimentos fatoriais, 2x2. O ato de sacrifício foi entendido como um processo de troca em que se busca algum tipo de benefício, fato que também consolida a definição de sacrifício apresentada como a disposição de abrir mão de algo que tem valor (monetário ou não) para obter algum benefício (emocional e/ou material) de maior importância. Além disso, foi identificada a existência de elementos positivos e negativos no sacrifício para (não) compra de produtos, descritos como valência e instrumentalidade, respectivamente. Também foi descoberto que diferentes níveis de valência e instrumentalidade afetam a intenção de compra. Foram apresentados os elementos que compõem o sacrifício pela (não) compra de produtos, destacando-se uma definição que pode reduzir as dúvidas sobre o que é sacrifício no contexto do consumo, bem como a forma de medi-lo.Research, Society and Development2021-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2155610.33448/rsd-v10i13.21556Research, Society and Development; Vol. 10 No. 13; e478101321556Research, Society and Development; Vol. 10 Núm. 13; e478101321556Research, Society and Development; v. 10 n. 13; e4781013215562525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/21556/19129Copyright (c) 2021 Jairo de Pontes Gomes; Salomão Alencar de Farias; Marianny Jessica de Brito Silvahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGomes, Jairo de Pontes Farias, Salomão Alencar deSilva, Marianny Jessica de Brito2021-11-21T18:26:28Zoai:ojs.pkp.sfu.ca:article/21556Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:40:56.985197Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context Sacrificio por (no) compra: cómo medir el sacrificio en el contexto del consumidor Sacrifício para (não) compra: como mensurar o sacrifício no contexto do consumidor |
title |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
spellingShingle |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context Gomes, Jairo de Pontes Sacrifice for (not) Buying Scale Development Valence Instrumentality. Desarrollo de escala Sacrificio por (no) Comprar Valencia Mediación. Sacrifício para (não) compra Desenvolvimento de escala Valência Instrumentalidade. |
title_short |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
title_full |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
title_fullStr |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
title_full_unstemmed |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
title_sort |
Sacrifice for (not) buying: how to measure sacrifice in the consumer context |
author |
Gomes, Jairo de Pontes |
author_facet |
Gomes, Jairo de Pontes Farias, Salomão Alencar de Silva, Marianny Jessica de Brito |
author_role |
author |
author2 |
Farias, Salomão Alencar de Silva, Marianny Jessica de Brito |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gomes, Jairo de Pontes Farias, Salomão Alencar de Silva, Marianny Jessica de Brito |
dc.subject.por.fl_str_mv |
Sacrifice for (not) Buying Scale Development Valence Instrumentality. Desarrollo de escala Sacrificio por (no) Comprar Valencia Mediación. Sacrifício para (não) compra Desenvolvimento de escala Valência Instrumentalidade. |
topic |
Sacrifice for (not) Buying Scale Development Valence Instrumentality. Desarrollo de escala Sacrificio por (no) Comprar Valencia Mediación. Sacrifício para (não) compra Desenvolvimento de escala Valência Instrumentalidade. |
description |
This paper describes what the sacrifice is for consumption and proposes a scale to measure the sacrifice for (not) buying products. A multimethod approach was applied to achieve the proposed objectives. Initially, three qualitative studies were carried out (two focus groups and one interview with experts). Then, three quantitative studies were conducted (two online and a survey), and finally, two factorial experiments, 2x2 were developed. The act of sacrifice was understood as an exchange process in which some kind of benefit is sought, a fact that also consolidates the definition of sacrifice presented as the willingness to give up something that has value (monetary or not) in order to obtain some benefit (emotional and/or material) of greater importance. Furthermore, the existence of positive and negative elements in the sacrifice for (not) buying products, described as valence and instrumentality, respectively, was identified. It was also found that different levels of valence and instrumentality affect purchase intent. The elements that comprise the sacrifice for (not) buying products were presented, highlighting a definition that can reduce the doubts about what sacrifice is in the context of consumption, as well as how to measure it. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/21556 10.33448/rsd-v10i13.21556 |
url |
https://rsdjournal.org/index.php/rsd/article/view/21556 |
identifier_str_mv |
10.33448/rsd-v10i13.21556 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/21556/19129 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 13; e478101321556 Research, Society and Development; Vol. 10 Núm. 13; e478101321556 Research, Society and Development; v. 10 n. 13; e478101321556 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052692786315264 |