What does nature sell? Representations of a nature in the media
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/12261 |
Resumo: | This article analyzes the representations about nature for the “Globo Natureza” campaign. The work analyzes which images and symbolic meanings associated with this theme are disseminated to the Brazilian population. To this end, we analyzed 116 video-minutes produced between the years 2016 and 2019, available on Rede Globo's G1 platform. The focus of the analyzes was: description, images and keywords attributed to the videos, followed by a content analysis. Eight (08) themes were identified. The categorization took into account the content and central words of the headlines of the reports over the years available. The study shows that the representations of nature for the “Globo Natureza” campaign are diverse and marked by the stereotype of an environment characterized by contents that refer to the meanings of the wild, composed of waters, forests and animals, with little or no human interference and with a strong commercial bias, becoming a strategy product for its sponsors. |
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What does nature sell? Representations of a nature in the media ¿Qué vende la naturaleza? Representaciones de la naturaleza en los médios de comunicación O que a natureza vende? Representações de natureza na mídia NaturalezaRepresentación socialImaginario.NatureSocial representationImaginary.NaturezaRepresentação SocialImaginário.This article analyzes the representations about nature for the “Globo Natureza” campaign. The work analyzes which images and symbolic meanings associated with this theme are disseminated to the Brazilian population. To this end, we analyzed 116 video-minutes produced between the years 2016 and 2019, available on Rede Globo's G1 platform. The focus of the analyzes was: description, images and keywords attributed to the videos, followed by a content analysis. Eight (08) themes were identified. The categorization took into account the content and central words of the headlines of the reports over the years available. The study shows that the representations of nature for the “Globo Natureza” campaign are diverse and marked by the stereotype of an environment characterized by contents that refer to the meanings of the wild, composed of waters, forests and animals, with little or no human interference and with a strong commercial bias, becoming a strategy product for its sponsors.Este artículo analiza las representaciones sobre la naturaleza para la campaña “Globo Natureza”. El trabajo analiza qué imágenes y significados simbólicos asociados a este tema se difunden a la población brasileña. Para ello, analizamos 116 videos-minuto producidos entre los años 2016 y 2019, disponibles en la plataforma G1 de Rede Globo. El foco de los análisis fue: descripción, imágenes y palabras clave atribuidas a los videos, seguido de un análisis de contenido. Se identificaron ocho (08) temas. La categorización tuvo en cuenta el contenido y las palabras centrales de los titulares de los informes durante los años disponibles. El estudio muestra que las representaciones de la naturaleza para la campaña “Globo Natureza” son diversas y están marcadas por el estereotipo de un entorno caracterizado por contenidos que hacen referencia a los significados de lo salvaje, compuesto por aguas, bosques y animales, con poca o ninguna presencia humana y con fuerte sesgo comercial, convirtiéndose en un producto de estrategia para sus patrocinadores.O presente artigo analisa as representações sobre natureza para a campanha “Globo Natureza”. O trabalho analisa quais as imagens e significados simbólicos associados a esse tema são disseminados para a população brasileira. Para tanto, analisamos 116 vídeos-minuto produzidos entre os anos de 2016 e 2019, disponíveis na plataforma G1 da Rede Globo. O foco das análises foi: descrição, imagens e palavras-chaves atribuídas aos vídeos, seguindo de uma análise de conteúdo. Foram identificadas oito (08) temáticas abordadas. Para a categorização levou-se em conta o conteúdo e as palavras centrais dos títulos das reportagens ao longo dos anos disponíveis. O estudo mostra que as representações de natureza para a campanha “Globo Natureza” são diversificadas e marcada pelo estereótipo de um ambiente caracterizado por conteúdos que remetem a significados do selvagem, composto por águas, matas e animais, com pouca ou nenhuma interferência humana e com um viés comercial forte, tornando-se um produto de estratégia aos seus patrocinadores. Research, Society and Development2021-02-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1226110.33448/rsd-v10i2.12261Research, Society and Development; Vol. 10 No. 2; e8610212261Research, Society and Development; Vol. 10 Núm. 2; e8610212261Research, Society and Development; v. 10 n. 2; e86102122612525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/12261/10995Copyright (c) 2021 Bianca Diniz da Rocha; José Ambrósio Ferreira Neto; Sheila Maria Doulahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRocha, Bianca Diniz da Ferreira Neto, José AmbrósioDoula, Sheila Maria 2021-03-02T09:32:39Zoai:ojs.pkp.sfu.ca:article/12261Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:33:53.200385Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
What does nature sell? Representations of a nature in the media ¿Qué vende la naturaleza? Representaciones de la naturaleza en los médios de comunicación O que a natureza vende? Representações de natureza na mídia |
title |
What does nature sell? Representations of a nature in the media |
spellingShingle |
What does nature sell? Representations of a nature in the media Rocha, Bianca Diniz da Naturaleza Representación social Imaginario. Nature Social representation Imaginary. Natureza Representação Social Imaginário. |
title_short |
What does nature sell? Representations of a nature in the media |
title_full |
What does nature sell? Representations of a nature in the media |
title_fullStr |
What does nature sell? Representations of a nature in the media |
title_full_unstemmed |
What does nature sell? Representations of a nature in the media |
title_sort |
What does nature sell? Representations of a nature in the media |
author |
Rocha, Bianca Diniz da |
author_facet |
Rocha, Bianca Diniz da Ferreira Neto, José Ambrósio Doula, Sheila Maria |
author_role |
author |
author2 |
Ferreira Neto, José Ambrósio Doula, Sheila Maria |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rocha, Bianca Diniz da Ferreira Neto, José Ambrósio Doula, Sheila Maria |
dc.subject.por.fl_str_mv |
Naturaleza Representación social Imaginario. Nature Social representation Imaginary. Natureza Representação Social Imaginário. |
topic |
Naturaleza Representación social Imaginario. Nature Social representation Imaginary. Natureza Representação Social Imaginário. |
description |
This article analyzes the representations about nature for the “Globo Natureza” campaign. The work analyzes which images and symbolic meanings associated with this theme are disseminated to the Brazilian population. To this end, we analyzed 116 video-minutes produced between the years 2016 and 2019, available on Rede Globo's G1 platform. The focus of the analyzes was: description, images and keywords attributed to the videos, followed by a content analysis. Eight (08) themes were identified. The categorization took into account the content and central words of the headlines of the reports over the years available. The study shows that the representations of nature for the “Globo Natureza” campaign are diverse and marked by the stereotype of an environment characterized by contents that refer to the meanings of the wild, composed of waters, forests and animals, with little or no human interference and with a strong commercial bias, becoming a strategy product for its sponsors. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-02-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/12261 10.33448/rsd-v10i2.12261 |
url |
https://rsdjournal.org/index.php/rsd/article/view/12261 |
identifier_str_mv |
10.33448/rsd-v10i2.12261 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/12261/10995 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Bianca Diniz da Rocha; José Ambrósio Ferreira Neto; Sheila Maria Doula https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Bianca Diniz da Rocha; José Ambrósio Ferreira Neto; Sheila Maria Doula https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 2; e8610212261 Research, Society and Development; Vol. 10 Núm. 2; e8610212261 Research, Society and Development; v. 10 n. 2; e8610212261 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052745093480448 |