Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba

Detalhes bibliográficos
Autor(a) principal: Melo, Wyara Ferreira
Data de Publicação: 2021
Outros Autores: Nóbrega, José Cândido da Silva, Rolim, Fagno Dallino, Casimiro, Thiago, Santos, Richard José Cavalcante, Maia, Adryele Gomes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/17491
Resumo: Providing service has become an essential tool for enterprises seeking to highlight in such a competitive market. This paper presents data from a survey regarding the perception of customers for the footwear trade in the city of Sousa - PB, as well as from the analysis of the results brings theories about quality of care further enriching the contents. This research is descriptive and the approach is quantitative. The data collection was developed in shoe stores in the city of Sousa - PB, the studied sample are customers who attend such ventures through research tool the questionnaire. It aims to identify what consumers of the city of Sousa realize the care provided by companies in the retail industry shoes. The survey was conducted with 100 people, 58% of men and 42% women, the results are noticed the same number of people represented by the percentage of 36% define the service provided by footwear shops that are good and 36% are regular, totaling 72% of respondents. In conclusion, by analyzing the results, we can infer that customers of shoe stores in the city of Sousa-PB, realize a good quality in the care provided.
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spelling Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, ParaíbaGestión de la calidad: tejiendo conocimientos sobre la percepción de los clientes sobre el comercio del calzado en la Ciudad de Sousa, ParaíbaGestão da Qualidade: tecendo olhares para a percepção dos clientes para o comércio de calçados da Cidade de Sousa, ParaíbaClientesEmpresaQualidadeAtendimento.CustomerCompanyQualityService.ClientesEmpresaCalidadServicio.Providing service has become an essential tool for enterprises seeking to highlight in such a competitive market. This paper presents data from a survey regarding the perception of customers for the footwear trade in the city of Sousa - PB, as well as from the analysis of the results brings theories about quality of care further enriching the contents. This research is descriptive and the approach is quantitative. The data collection was developed in shoe stores in the city of Sousa - PB, the studied sample are customers who attend such ventures through research tool the questionnaire. It aims to identify what consumers of the city of Sousa realize the care provided by companies in the retail industry shoes. The survey was conducted with 100 people, 58% of men and 42% women, the results are noticed the same number of people represented by the percentage of 36% define the service provided by footwear shops that are good and 36% are regular, totaling 72% of respondents. In conclusion, by analyzing the results, we can infer that customers of shoe stores in the city of Sousa-PB, realize a good quality in the care provided.La prestación de servicios se ha convertido en una herramienta fundamental para las empresas que buscan destacarse en un mercado tan competitivo. Este trabajo presenta datos de una encuesta realizada, sobre la percepción de los clientes sobre el comercio de calzado en la ciudad de Sousa - PB, así como, a partir del análisis de los resultados, aporta teorías sobre la calidad de la atención, enriqueciendo aún más su contenido. Esta investigación es descriptiva y el enfoque utilizado es cuantitativo. La recolección de datos se desarrolló en zapaterías de la ciudad de Sousa - PB, la muestra estudiada son los clientes que asisten a dichas empresas, a través del instrumento de encuesta, el cuestionario, con el objetivo de identificar qué perciben los consumidores de la ciudad de Sousa sobre el servicio brindado por las empresas. en el sector minorista de calzado. La encuesta se realizó con 100 personas, 58% hombres y 42% mujeres. Los resultados arrojan igual número de personas representado por el porcentaje del 36% que define el servicio que brindan las zapaterías que es bueno y el 36% es regular, totalizando 72 % de encuestados. Se concluye que del análisis de los resultados obtenidos se puede inferir que los clientes de las zapaterías de la ciudad de Sousa-PB perciben una buena calidad en el servicio brindado.A prestação de serviço tornou-se uma ferramenta essencial para os empreendimentos que buscam destaque em um mercado tão competitivo. Este trabalho apresenta dados de uma pesquisa realizada, quanto à percepção dos clientes para o comércio de calçados da cidade de Sousa – PB, como também, a partir da análise dos resultados traz teorias sobre qualidade no atendimento enriquecendo ainda mais o conteúdo do mesmo. Esta pesquisa é de caráter descritivo e a abordagem utilizada é à quantitativa. A Coleta de dados foi desenvolvida em lojas de calçados da cidade de Sousa – PB, a amostra estudada são clientes que frequentam tais empreendimentos, através do instrumento de pesquisa o questionário, tendo como objetivo identificar o que os consumidores da cidade de Sousa percebem do atendimento prestado pelas empresas do ramo varejista de calçados. A pesquisa foi realizada com 100 pessoas, 58% de homens e 42% de mulheres, nos resultados é notado uma mesma quantidade de pessoas representadas pelo percentual de 36% definem o atendimento prestado pelas lojas calçadistas que está bom e 36% está regular, totalizando 72% dos respondentes. Conclui-se que através da análise dos resultados obtidos, pode-se inferir que os clientes das lojas de calçados da cidade de Sousa-PB, percebem uma boa qualidade no atendimento prestado.Research, Society and Development2021-07-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1749110.33448/rsd-v10i8.17491Research, Society and Development; Vol. 10 No. 8; e36510817491Research, Society and Development; Vol. 10 Núm. 8; e36510817491Research, Society and Development; v. 10 n. 8; e365108174912525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/17491/15175Copyright (c) 2021 Wyara Ferreira Melo; José Cândido da Silva Nóbrega; Fagno Dallino Rolim; Thiago Casimiro; Richard José Cavalcante Santos; Adryele Gomes Maiahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMelo, Wyara FerreiraNóbrega, José Cândido da SilvaRolim, Fagno DallinoCasimiro, ThiagoSantos, Richard José CavalcanteMaia, Adryele Gomes 2021-08-21T18:46:59Zoai:ojs.pkp.sfu.ca:article/17491Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:37:48.856526Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
Gestión de la calidad: tejiendo conocimientos sobre la percepción de los clientes sobre el comercio del calzado en la Ciudad de Sousa, Paraíba
Gestão da Qualidade: tecendo olhares para a percepção dos clientes para o comércio de calçados da Cidade de Sousa, Paraíba
title Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
spellingShingle Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
Melo, Wyara Ferreira
Clientes
Empresa
Qualidade
Atendimento.
Customer
Company
Quality
Service.
Clientes
Empresa
Calidad
Servicio.
title_short Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
title_full Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
title_fullStr Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
title_full_unstemmed Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
title_sort Quality Management: weaving glances for customer perception for the shoe trade in the City of Sousa, Paraíba
author Melo, Wyara Ferreira
author_facet Melo, Wyara Ferreira
Nóbrega, José Cândido da Silva
Rolim, Fagno Dallino
Casimiro, Thiago
Santos, Richard José Cavalcante
Maia, Adryele Gomes
author_role author
author2 Nóbrega, José Cândido da Silva
Rolim, Fagno Dallino
Casimiro, Thiago
Santos, Richard José Cavalcante
Maia, Adryele Gomes
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Melo, Wyara Ferreira
Nóbrega, José Cândido da Silva
Rolim, Fagno Dallino
Casimiro, Thiago
Santos, Richard José Cavalcante
Maia, Adryele Gomes
dc.subject.por.fl_str_mv Clientes
Empresa
Qualidade
Atendimento.
Customer
Company
Quality
Service.
Clientes
Empresa
Calidad
Servicio.
topic Clientes
Empresa
Qualidade
Atendimento.
Customer
Company
Quality
Service.
Clientes
Empresa
Calidad
Servicio.
description Providing service has become an essential tool for enterprises seeking to highlight in such a competitive market. This paper presents data from a survey regarding the perception of customers for the footwear trade in the city of Sousa - PB, as well as from the analysis of the results brings theories about quality of care further enriching the contents. This research is descriptive and the approach is quantitative. The data collection was developed in shoe stores in the city of Sousa - PB, the studied sample are customers who attend such ventures through research tool the questionnaire. It aims to identify what consumers of the city of Sousa realize the care provided by companies in the retail industry shoes. The survey was conducted with 100 people, 58% of men and 42% women, the results are noticed the same number of people represented by the percentage of 36% define the service provided by footwear shops that are good and 36% are regular, totaling 72% of respondents. In conclusion, by analyzing the results, we can infer that customers of shoe stores in the city of Sousa-PB, realize a good quality in the care provided.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17491
10.33448/rsd-v10i8.17491
url https://rsdjournal.org/index.php/rsd/article/view/17491
identifier_str_mv 10.33448/rsd-v10i8.17491
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17491/15175
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 8; e36510817491
Research, Society and Development; Vol. 10 Núm. 8; e36510817491
Research, Society and Development; v. 10 n. 8; e36510817491
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052682489298944

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