The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review

Detalhes bibliográficos
Autor(a) principal: Camargos, Bruna Stéfany de Freitas
Data de Publicação: 2021
Outros Autores: Alves, Maria Clara de Oliveira, Carvalho, Thiago de Amorim, Machado, Fabrício Campos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/21622
Resumo: It is possible to use digital media to both attract and retain patients, using this tool to disseminate knowledge, services and facilitate communication between potential customers and the clinic. Thus, it is essential that the dental surgeon is aware of the ethical concepts, present in the Dental Code of Ethics, when using advertising and marketing tools for their own benefit, in order to work with consistency and safety. The aim of this study is to characterize the benefits of digital marketing in dentistry, preconizing the Dental Code of Ethics. An integrative literature review was conducted using the descriptors "Ethic", "Dentistry" and "Digital Marketing", associated by the Boolean operators "and" and "or", through which 5 articles were selected, from the eligibility criteria proposed in the PRISMA ScR strategy, for qualitative analysis, in the Scielo, Pubmed and BVs databases. Digital marketing has been used as a strategy to promote dental services in contemporary times, and from this analysis, we conclude that digital marketing strongly contributes to the success of the dental surgeon, and can considerably affect his professional success. However, its use should be guided by conduct consistent with the Code of Dental Ethics, and knowledge of it by the dental surgeon is of great importance.
id UNIFEI_f4aa04644d84295cf82f10bdb7ab8cb5
oai_identifier_str oai:ojs.pkp.sfu.ca:article/21622
network_acronym_str UNIFEI
network_name_str Research, Society and Development
repository_id_str
spelling The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature reviewLa revolución tecnológica y los beneficios del marketing digital apoyados en la ética dental: revisión bibliográfica integradoraA revolução tecnológica e os benefícios do marketing digital respaldados pela ética odontológica: revisão integrativa de literaturaÉtica odontológicaMarketing de serviços de saúdeOdontologia.Ética odontológicaComercialización de los Servicios de SaludOdontología.Dental ethicsMarketing of health servicesDentistry.It is possible to use digital media to both attract and retain patients, using this tool to disseminate knowledge, services and facilitate communication between potential customers and the clinic. Thus, it is essential that the dental surgeon is aware of the ethical concepts, present in the Dental Code of Ethics, when using advertising and marketing tools for their own benefit, in order to work with consistency and safety. The aim of this study is to characterize the benefits of digital marketing in dentistry, preconizing the Dental Code of Ethics. An integrative literature review was conducted using the descriptors "Ethic", "Dentistry" and "Digital Marketing", associated by the Boolean operators "and" and "or", through which 5 articles were selected, from the eligibility criteria proposed in the PRISMA ScR strategy, for qualitative analysis, in the Scielo, Pubmed and BVs databases. Digital marketing has been used as a strategy to promote dental services in contemporary times, and from this analysis, we conclude that digital marketing strongly contributes to the success of the dental surgeon, and can considerably affect his professional success. However, its use should be guided by conduct consistent with the Code of Dental Ethics, and knowledge of it by the dental surgeon is of great importance.Es posible utilizar los medios digitales tanto para atraer como para retener a los pacientes, utilizando esta herramienta para difundir conocimientos, servicios y facilitar la comunicación entre los clientes potenciales y la clínica. Así, es fundamental que el cirujano dentista conozca los conceptos éticos, presentes en el Código de Ética Dental, a la hora de utilizar las herramientas de la publicidad y el marketing en beneficio propio, para trabajar con coherencia y seguridad. El objetivo de este estudio es caracterizar los beneficios del marketing digital en odontología, preconizando el Código de Ética Dental. Se realizó una revisión bibliográfica integradora, con los descriptores "Ética", "Odontología" y "Marketing Digital", asociados por los operadores booleanos "y" y "o", a través de los cuales se seleccionaron, a partir de los criterios de elegibilidad propuestos en la estrategia PRISMA ScR, 5 artículos para el análisis cualitativo, en las bases de datos Scielo, Pubmed y BVs. El marketing digital se ha utilizado como estrategia de difusión de los servicios odontológicos en la época contemporánea y, a partir de este análisis, se concluye que el marketing digital contribuye en gran medida al éxito del cirujano dental, y puede afectar considerablemente a su éxito profesional. Sin embargo, su uso debe basarse en conductas coherentes con el Código de Ética Dental, siendo de gran importancia el conocimiento del mismo por parte del cirujano dentista.É possível usar a mídia digital tanto para atrair quanto para fidelizar pacientes, utilizando essa ferramenta para disseminar conhecimento, serviços e facilitar a comunicação entre cliente em potencial e clínica. Desse modo, é indispensável que o cirurgião dentista esteja ciente dos conceitos éticos, presentes no Código de Ética Odontológico, ao utilizar as ferramentas de publicidade e marketing para o benefício próprio, para assim trabalhar com coerência e segurança. O objetivo desse estudo é caracterizar os benefícios do marketing digital em odontologia, preconizando o Código de Ética Odontológico. Foi realizada uma revisão integrativa da literatura, com os descritores “Ethic”, “Dentistry” e “Digital Marketing”, associados pelos operadores booleanos “and” e “or”, por meio do qual foram selecionados, a partir dos critérios de elegibilidade propostos na estratégia PRISMA ScR, 5 artigos para análise qualitativa, nas bases de dados Scielo, Pubmed e BVs. O marketing digital tem sido utilizado como estratégia de divulgação dos serviços odontológicos na contemporaneidade e a partir dessa análise, conclui-se que o marketing digital contribui fortemente para o sucesso do cirurgião dentista, podendo afetar consideravelmente para o seu sucesso profissional. No entanto, seu uso deve ser pautado em condutas consonantes com o Código de Ética Odontológico, sendo de grande importância o conhecimento do mesmo pelo cirurgião dentista.Research, Society and Development2021-10-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2162210.33448/rsd-v10i13.21622Research, Society and Development; Vol. 10 No. 13; e540101321622Research, Society and Development; Vol. 10 Núm. 13; e540101321622Research, Society and Development; v. 10 n. 13; e5401013216222525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/21622/19204Copyright (c) 2021 Bruna Stéfany de Freitas Camargos; Maria Clara de Oliveira Alves; Thiago de Amorim Carvalho; Fabrício Campos Machadohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCamargos, Bruna Stéfany de Freitas Alves, Maria Clara de Oliveira Carvalho, Thiago de AmorimMachado, Fabrício Campos 2021-11-21T18:26:28Zoai:ojs.pkp.sfu.ca:article/21622Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:41:00.195035Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
La revolución tecnológica y los beneficios del marketing digital apoyados en la ética dental: revisión bibliográfica integradora
A revolução tecnológica e os benefícios do marketing digital respaldados pela ética odontológica: revisão integrativa de literatura
title The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
spellingShingle The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
Camargos, Bruna Stéfany de Freitas
Ética odontológica
Marketing de serviços de saúde
Odontologia.
Ética odontológica
Comercialización de los Servicios de Salud
Odontología.
Dental ethics
Marketing of health services
Dentistry.
title_short The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
title_full The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
title_fullStr The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
title_full_unstemmed The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
title_sort The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review
author Camargos, Bruna Stéfany de Freitas
author_facet Camargos, Bruna Stéfany de Freitas
Alves, Maria Clara de Oliveira
Carvalho, Thiago de Amorim
Machado, Fabrício Campos
author_role author
author2 Alves, Maria Clara de Oliveira
Carvalho, Thiago de Amorim
Machado, Fabrício Campos
author2_role author
author
author
dc.contributor.author.fl_str_mv Camargos, Bruna Stéfany de Freitas
Alves, Maria Clara de Oliveira
Carvalho, Thiago de Amorim
Machado, Fabrício Campos
dc.subject.por.fl_str_mv Ética odontológica
Marketing de serviços de saúde
Odontologia.
Ética odontológica
Comercialización de los Servicios de Salud
Odontología.
Dental ethics
Marketing of health services
Dentistry.
topic Ética odontológica
Marketing de serviços de saúde
Odontologia.
Ética odontológica
Comercialización de los Servicios de Salud
Odontología.
Dental ethics
Marketing of health services
Dentistry.
description It is possible to use digital media to both attract and retain patients, using this tool to disseminate knowledge, services and facilitate communication between potential customers and the clinic. Thus, it is essential that the dental surgeon is aware of the ethical concepts, present in the Dental Code of Ethics, when using advertising and marketing tools for their own benefit, in order to work with consistency and safety. The aim of this study is to characterize the benefits of digital marketing in dentistry, preconizing the Dental Code of Ethics. An integrative literature review was conducted using the descriptors "Ethic", "Dentistry" and "Digital Marketing", associated by the Boolean operators "and" and "or", through which 5 articles were selected, from the eligibility criteria proposed in the PRISMA ScR strategy, for qualitative analysis, in the Scielo, Pubmed and BVs databases. Digital marketing has been used as a strategy to promote dental services in contemporary times, and from this analysis, we conclude that digital marketing strongly contributes to the success of the dental surgeon, and can considerably affect his professional success. However, its use should be guided by conduct consistent with the Code of Dental Ethics, and knowledge of it by the dental surgeon is of great importance.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/21622
10.33448/rsd-v10i13.21622
url https://rsdjournal.org/index.php/rsd/article/view/21622
identifier_str_mv 10.33448/rsd-v10i13.21622
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/21622/19204
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 13; e540101321622
Research, Society and Development; Vol. 10 Núm. 13; e540101321622
Research, Society and Development; v. 10 n. 13; e540101321622
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052757336653824

Registros relacionados