Ethics in Marketing: isolated action or business?

Detalhes bibliográficos
Autor(a) principal: Filho, Miguel Arantes Normanha
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/14
Resumo: This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business.
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spelling Ethics in Marketing: isolated action or business?Ética en el Marketing: ¿acción aislada o del negocio?Ética no Marketing: ação isolada ou do negócio?Marketing. Ethics. Ethics in marketing. Ethics of business.Marketing. Ética. Ética en el marketing. Ética en los negocios.Marketing. Ética. Ética no marketing. Ética nos negócios.This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business.Este artículo sobre la ética en el marketing parte de la presuposición de que ella no existe si no está incluida en la ética de los negocios. No puede ser entendida y definida como un área académica de estudio desvinculada de la ética en los negocios. Al hablar de ética en el marketing se supone que hay sólidos conocimientos de lo que es marketing, de forma que sus definiciones, conceptos, alcance y limitaciones se detallan para amplio conocimiento. La ética en el marketing está incorporada en la de los negocios, pues un plan de marketing está unido y en consonancia con el plan estratégico de la empresa y la actitud ética empresarial está definida explícita o implícitamente en la misión organizacional.Palabras clave: Marketing. Ética. Ética en el marketing. Ética en los negocios.Este artigo, sobre a ética no marketing parte do pressuposto que a mesma não existe se ela não estiver inserida na ética dos negócios. Não pode ser entendida e definida como uma área de estudo acadêmica de forma desvinculada da ética dos negócios. Falarmos de ética no marketing pressupõe que exista sólido conhecimento do que é marketing, dessa forma suas definições, conceitos, abrangência e limitações são detalhadas para amplo conhecimento. A ética no marketing está inserida na dos negócios, uma vez que um plano de marketing está atrelado e em consonância com o plano estratégico da empresa, e a postura ética empresarial está definida explicita ou implicitamente na missão organizacional. Palavras-chave: Marketing. Ética. Ética no marketing. Ética nos negócios.FECAP2007-07-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/1410.7819/rbgn.v6i15.14Review of Business Management; Vol. 6 No. 15 (2004); 7-14RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 15 (2004); 7-14RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 15 (2004); 7-141983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/14/16https://rbgn.fecap.br/RBGN/article/view/14/335https://rbgn.fecap.br/RBGN/article/view/14/336Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessFilho, Miguel Arantes Normanha2008-12-10T13:55:23Zoai:ojs.emnuvens.com.br:article/14Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T13:55:23Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Ethics in Marketing: isolated action or business?
Ética en el Marketing: ¿acción aislada o del negocio?
Ética no Marketing: ação isolada ou do negócio?
title Ethics in Marketing: isolated action or business?
spellingShingle Ethics in Marketing: isolated action or business?
Filho, Miguel Arantes Normanha
Marketing. Ethics. Ethics in marketing. Ethics of business.
Marketing. Ética. Ética en el marketing. Ética en los negocios.
Marketing. Ética. Ética no marketing. Ética nos negócios.
title_short Ethics in Marketing: isolated action or business?
title_full Ethics in Marketing: isolated action or business?
title_fullStr Ethics in Marketing: isolated action or business?
title_full_unstemmed Ethics in Marketing: isolated action or business?
title_sort Ethics in Marketing: isolated action or business?
author Filho, Miguel Arantes Normanha
author_facet Filho, Miguel Arantes Normanha
author_role author
dc.contributor.author.fl_str_mv Filho, Miguel Arantes Normanha
dc.subject.por.fl_str_mv Marketing. Ethics. Ethics in marketing. Ethics of business.
Marketing. Ética. Ética en el marketing. Ética en los negocios.
Marketing. Ética. Ética no marketing. Ética nos negócios.
topic Marketing. Ethics. Ethics in marketing. Ethics of business.
Marketing. Ética. Ética en el marketing. Ética en los negocios.
Marketing. Ética. Ética no marketing. Ética nos negócios.
description This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/14
10.7819/rbgn.v6i15.14
url https://rbgn.fecap.br/RBGN/article/view/14
identifier_str_mv 10.7819/rbgn.v6i15.14
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/14/16
https://rbgn.fecap.br/RBGN/article/view/14/335
https://rbgn.fecap.br/RBGN/article/view/14/336
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 6 No. 15 (2004); 7-14
RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 15 (2004); 7-14
RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 15 (2004); 7-14
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
institution FECAP
reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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