The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods

Detalhes bibliográficos
Autor(a) principal: Pinheiro , Mirelly Mary Alves
Data de Publicação: 2023
Outros Autores: Souza, Jéssica Carvalho Veras de, Campos, Patrícia de Oliveira, Costa, Cristiane Salomé Ribeiro, Silva , Marianny Jessica de Brito
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ciências Administrativas (Fortaleza. Online)
Texto Completo: https://ojs.unifor.br/rca/article/view/13495
Resumo: This study seeks to identify the relationship between environmental concerns and willingness to pay more for the purchase intention of industrialized organic foods in Brazilian consumers. This investigation is based on a quantitative approach with descriptive purposes. Data were obtained from an online questionnaire with closed survey-type questions, with a sample of 210 respondents. The results showed that the willingness to pay a premium price and the environmental concern impact directly and positively on the purchase intention of industrialized organic foods. Furthermore, environmental concern has a positive and direct impact on the willingness to pay a premium price. It can be concluded that price is an important criterion when choosing products; however, consumers associate organic foods, even industrialized ones, with health and lower environmental impacts. Therefore, the high price is not an impediment to buying these products.
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spelling The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic FoodsLa Relación entre Preocupación Ambiental y Disposición en Pagar un Precio Premium en la Intención de Compra de Alimentos Orgánicos IndustrializadosA Relação entre Preocupação Ambiental e Disposição em Pagar um Preço Premium na Intenção de Compra de Alimentos Orgânicos Industrializados purchase intentionindustrialized organic productspremium priceenvironmental concernintenção de compra produtos orgânicos industrializados preço premiumpreocupação ambientalintención de compraproductos orgánicos industrializadosprecio premiumpreocupación ambientalThis study seeks to identify the relationship between environmental concerns and willingness to pay more for the purchase intention of industrialized organic foods in Brazilian consumers. This investigation is based on a quantitative approach with descriptive purposes. Data were obtained from an online questionnaire with closed survey-type questions, with a sample of 210 respondents. The results showed that the willingness to pay a premium price and the environmental concern impact directly and positively on the purchase intention of industrialized organic foods. Furthermore, environmental concern has a positive and direct impact on the willingness to pay a premium price. It can be concluded that price is an important criterion when choosing products; however, consumers associate organic foods, even industrialized ones, with health and lower environmental impacts. Therefore, the high price is not an impediment to buying these products.Este estudio busca identificar la relación entre preocupación ambiental y disposición en pagar más caro sobre la intención de compra de alimentos orgánicos industrializados en los consumidores brasileños. Esta investigación es basada en un enfoque cuantitativo con finalidades descriptivas. Los datos fueron obtenidos a partir de un cuestionario en línea con preguntas cerradas del tipo Survey, con una muestra de 210 respondientes. Los resultados enseñaron que la disposición para pagar un precio Premium y la preocupación ambiental tiene impacto directo y positivo en la intención de compra de alimentos orgánicos industrializados. Además, la preocupación ambiental tiene impacto positivo y directo en la disposición en pagar un precio Premium. Podemos concluir que el precio es un criterio importante a la hora de elegir un producto, sin embargo, los consumidores asocian alimentos orgánicos, aunque industrializados, a la salud y a impactos ambientales menores. Luego, el alto precio no es un impedimento para la compra de estos productos.Este estudo busca identificar a relação entre preocupação ambiental e disposição em pagar mais caro sobre a intenção de compra de alimentos orgânicos industrializados nos consumidores brasileiros. Esta investigação é pautada em uma abordagem quantitativa com fins descritivos. Os dados foram obtidos a partir de um questionário on-line com perguntas fechadas do tipo survey, com uma amostra de 210 respondentes. Os resultados mostraram que a disposição para pagar um preço premium e a preocupação ambiental têm impacto direto e positivo na intenção de compra de alimentos orgânicos industrializados. Ademais, a preocupação ambiental tem impacto positivo e direto na disposição em pagar um preço premium. Pode-se concluir que o preço é um critério importante na hora da escolha dos produtos, porém, os consumidores associam alimentos orgânicos, mesmo que industrializados, à saúde e a menores impactos ambientais. Logo, o preço elevado não se torna um impedimento para a compra desses produtos.Universidade de Fortaleza2023-09-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.unifor.br/rca/article/view/1349510.5020/2318-0722.2023.29.e13495Journal of Administrative Sciences; Vol. 29 (2023) Revista de Ciencias Administrativas; Vol. 29 (2023)Revista Ciências Administrativas; v. 29 (2023)2318-0722reponame:Revista Ciências Administrativas (Fortaleza. Online)instname:Universidade de Fortaleza (UNIFOR)instacron:UNIFORporhttps://ojs.unifor.br/rca/article/view/13495/7128Copyright (c) 2022 Revista Ciências Administrativashttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPinheiro , Mirelly Mary AlvesSouza, Jéssica Carvalho Veras deCampos, Patrícia de OliveiraCosta, Cristiane Salomé RibeiroSilva , Marianny Jessica de Brito2024-04-10T10:49:02Zoai:ojs.ojs.unifor.br:article/13495Revistahttps://periodicos.unifor.br/rcahttp://ojs.unifor.br/index.php/rca/oai||revcca@unifor.br|| sergioforte@unifor.br2318-07221414-0896opendoar:2024-04-10T10:49:02Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)false
dc.title.none.fl_str_mv The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
La Relación entre Preocupación Ambiental y Disposición en Pagar un Precio Premium en la Intención de Compra de Alimentos Orgánicos Industrializados
A Relação entre Preocupação Ambiental e Disposição em Pagar um Preço Premium na Intenção de Compra de Alimentos Orgânicos Industrializados
title The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
spellingShingle The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
Pinheiro , Mirelly Mary Alves
purchase intention
industrialized organic products
premium price
environmental concern
intenção de compra
produtos orgânicos industrializados
preço premium
preocupação ambiental
intención de compra
productos orgánicos industrializados
precio premium
preocupación ambiental
title_short The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
title_full The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
title_fullStr The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
title_full_unstemmed The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
title_sort The Relationship between Environmental Concerns and Willingness to Pay a Premium Price in Purchasing Intention for Industrialized Organic Foods
author Pinheiro , Mirelly Mary Alves
author_facet Pinheiro , Mirelly Mary Alves
Souza, Jéssica Carvalho Veras de
Campos, Patrícia de Oliveira
Costa, Cristiane Salomé Ribeiro
Silva , Marianny Jessica de Brito
author_role author
author2 Souza, Jéssica Carvalho Veras de
Campos, Patrícia de Oliveira
Costa, Cristiane Salomé Ribeiro
Silva , Marianny Jessica de Brito
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Pinheiro , Mirelly Mary Alves
Souza, Jéssica Carvalho Veras de
Campos, Patrícia de Oliveira
Costa, Cristiane Salomé Ribeiro
Silva , Marianny Jessica de Brito
dc.subject.por.fl_str_mv purchase intention
industrialized organic products
premium price
environmental concern
intenção de compra
produtos orgânicos industrializados
preço premium
preocupação ambiental
intención de compra
productos orgánicos industrializados
precio premium
preocupación ambiental
topic purchase intention
industrialized organic products
premium price
environmental concern
intenção de compra
produtos orgânicos industrializados
preço premium
preocupação ambiental
intención de compra
productos orgánicos industrializados
precio premium
preocupación ambiental
description This study seeks to identify the relationship between environmental concerns and willingness to pay more for the purchase intention of industrialized organic foods in Brazilian consumers. This investigation is based on a quantitative approach with descriptive purposes. Data were obtained from an online questionnaire with closed survey-type questions, with a sample of 210 respondents. The results showed that the willingness to pay a premium price and the environmental concern impact directly and positively on the purchase intention of industrialized organic foods. Furthermore, environmental concern has a positive and direct impact on the willingness to pay a premium price. It can be concluded that price is an important criterion when choosing products; however, consumers associate organic foods, even industrialized ones, with health and lower environmental impacts. Therefore, the high price is not an impediment to buying these products.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.unifor.br/rca/article/view/13495
10.5020/2318-0722.2023.29.e13495
url https://ojs.unifor.br/rca/article/view/13495
identifier_str_mv 10.5020/2318-0722.2023.29.e13495
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.unifor.br/rca/article/view/13495/7128
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Ciências Administrativas
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Ciências Administrativas
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Fortaleza
publisher.none.fl_str_mv Universidade de Fortaleza
dc.source.none.fl_str_mv Journal of Administrative Sciences; Vol. 29 (2023)
Revista de Ciencias Administrativas; Vol. 29 (2023)
Revista Ciências Administrativas; v. 29 (2023)
2318-0722
reponame:Revista Ciências Administrativas (Fortaleza. Online)
instname:Universidade de Fortaleza (UNIFOR)
instacron:UNIFOR
instname_str Universidade de Fortaleza (UNIFOR)
instacron_str UNIFOR
institution UNIFOR
reponame_str Revista Ciências Administrativas (Fortaleza. Online)
collection Revista Ciências Administrativas (Fortaleza. Online)
repository.name.fl_str_mv Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)
repository.mail.fl_str_mv ||revcca@unifor.br|| sergioforte@unifor.br
_version_ 1800217278247075840

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