Local entrepreneurship: an analysis from characteristics of clients of pet shops

• Autor(a) principal: Ribeiro, Ivano
• Data de Publicação: 2015
• Outros Autores: Carvalho, Filipe de, Carvalho, Antonio Oliveira de, Cintra, Renato Fabiano, Serra, Fernando Antonio Ribeiro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Ciências Administrativas (Fortaleza. Online)
• Texto Completo: https://ojs.unifor.br/rca/article/view/3696

The market related to pets grows significantly in Brazil. This segment grew at a rate of 16.4% in 2012 to 2013 is responsible for a turnover of 14.2 billion dollars, making the country has the world’s second largest market. As some families come to spend more than 10% of income with their pets, this market becomes attractive for investment. Among the several factors that should be considered by entrepreneurs to invest in this market, some are related to the target audience characteristics. In this sense, focusing on the animal feed market, in this study we found that the satisfaction with the service provided and the livestock feed profile, vary according to the characteristics of the owners? From a cluster sampling, 385 owners of domestic animals in a city from state of Paraná - Brazil, responded to a questionnaire applied between the months of September and October 2013. The data were analyzed quantitatively allowing checking two sets of hypotheses. The results indicate that some characteristics interfere significantly in satisfaction with care and as livestock feed. Keywords: Entrepreneurship. Pet shop. Market Analysis.