Local entrepreneurship: an analysis from characteristics of clients of pet shops
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ciências Administrativas (Fortaleza. Online) |
Texto Completo: | https://ojs.unifor.br/rca/article/view/3696 |
Resumo: | The market related to pets grows significantly in Brazil. This segment grew at a rate of 16.4% in 2012 to 2013 is responsible for a turnover of 14.2 billion dollars, making the country has the world’s second largest market. As some families come to spend more than 10% of income with their pets, this market becomes attractive for investment. Among the several factors that should be considered by entrepreneurs to invest in this market, some are related to the target audience characteristics. In this sense, focusing on the animal feed market, in this study we found that the satisfaction with the service provided and the livestock feed profile, vary according to the characteristics of the owners? From a cluster sampling, 385 owners of domestic animals in a city from state of Paraná - Brazil, responded to a questionnaire applied between the months of September and October 2013. The data were analyzed quantitatively allowing checking two sets of hypotheses. The results indicate that some characteristics interfere significantly in satisfaction with care and as livestock feed. Keywords: Entrepreneurship. Pet shop. Market Analysis. |
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Local entrepreneurship: an analysis from characteristics of clients of pet shopsEmpreendedorismo local: uma análise a partir das características de clientes de pet shops (Local entrepreneurship: an analysis from characteristics of clients of pet shops)The market related to pets grows significantly in Brazil. This segment grew at a rate of 16.4% in 2012 to 2013 is responsible for a turnover of 14.2 billion dollars, making the country has the world’s second largest market. As some families come to spend more than 10% of income with their pets, this market becomes attractive for investment. Among the several factors that should be considered by entrepreneurs to invest in this market, some are related to the target audience characteristics. In this sense, focusing on the animal feed market, in this study we found that the satisfaction with the service provided and the livestock feed profile, vary according to the characteristics of the owners? From a cluster sampling, 385 owners of domestic animals in a city from state of Paraná - Brazil, responded to a questionnaire applied between the months of September and October 2013. The data were analyzed quantitatively allowing checking two sets of hypotheses. The results indicate that some characteristics interfere significantly in satisfaction with care and as livestock feed. Keywords: Entrepreneurship. Pet shop. Market Analysis.O mercado relacionado aos animais de estimação (pet) cresce de forma significativa no Brasil. Este segmento que cresceu a uma taxa 16,4% de 2012 para 2013 é responsável por um faturamento de 14,2 bilhões de reais, fazendo com que o país possua o segundo maior mercado mundial. Como algumas famílias chegam a gastar mais de 10% da renda com seus pets, este mercado se torna atrativo para investimentos. entre os diversos fatores que devem ser analisados pelos empreendedores ao investirem neste mercado, alguns estão relacionados com as características do público alvo. Neste sentido, com foco no mercado de alimentação animal, neste estudo verifica-se se: a satisfação com o atendimento prestado e a forma de alimentação de animais domésticos varia de acordo com as características dos proprietários? A partir de uma amostra por conglomerados, 385 proprietários de animais domésticos de um município do estado do Paraná - Brasil, responderam um questionário aplicado entre os meses de setembro e outubro de 2013. Os dados foram analisados quantitativamente permitindo a verificação de dois conjuntos de hipóteses. Os resultados indicam que algumas características interferem significantemente na satisfação com atendimento e na forma de alimentação dos animais domésticos. DOI: 10.5020/2318-0722.2015.v21n1p262Universidade de Fortaleza2015-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.unifor.br/rca/article/view/3696Revista Ciências Administrativas; v. 21 n. 1 (2015)2318-0722reponame:Revista Ciências Administrativas (Fortaleza. Online)instname:Universidade de Fortaleza (UNIFOR)instacron:UNIFORporhttps://ojs.unifor.br/rca/article/view/3696/pdfRibeiro, IvanoCarvalho, Filipe deCarvalho, Antonio Oliveira deCintra, Renato FabianoSerra, Fernando Antonio Ribeiroinfo:eu-repo/semantics/openAccess2020-04-02T18:29:07Zoai:ojs.ojs.unifor.br:article/3696Revistahttps://periodicos.unifor.br/rcahttp://ojs.unifor.br/index.php/rca/oai||revcca@unifor.br|| sergioforte@unifor.br2318-07221414-0896opendoar:2020-04-02T18:29:07Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)false |
dc.title.none.fl_str_mv |
Local entrepreneurship: an analysis from characteristics of clients of pet shops Empreendedorismo local: uma análise a partir das características de clientes de pet shops (Local entrepreneurship: an analysis from characteristics of clients of pet shops) |
title |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
spellingShingle |
Local entrepreneurship: an analysis from characteristics of clients of pet shops Ribeiro, Ivano |
title_short |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
title_full |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
title_fullStr |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
title_full_unstemmed |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
title_sort |
Local entrepreneurship: an analysis from characteristics of clients of pet shops |
author |
Ribeiro, Ivano |
author_facet |
Ribeiro, Ivano Carvalho, Filipe de Carvalho, Antonio Oliveira de Cintra, Renato Fabiano Serra, Fernando Antonio Ribeiro |
author_role |
author |
author2 |
Carvalho, Filipe de Carvalho, Antonio Oliveira de Cintra, Renato Fabiano Serra, Fernando Antonio Ribeiro |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Ribeiro, Ivano Carvalho, Filipe de Carvalho, Antonio Oliveira de Cintra, Renato Fabiano Serra, Fernando Antonio Ribeiro |
description |
The market related to pets grows significantly in Brazil. This segment grew at a rate of 16.4% in 2012 to 2013 is responsible for a turnover of 14.2 billion dollars, making the country has the world’s second largest market. As some families come to spend more than 10% of income with their pets, this market becomes attractive for investment. Among the several factors that should be considered by entrepreneurs to invest in this market, some are related to the target audience characteristics. In this sense, focusing on the animal feed market, in this study we found that the satisfaction with the service provided and the livestock feed profile, vary according to the characteristics of the owners? From a cluster sampling, 385 owners of domestic animals in a city from state of Paraná - Brazil, responded to a questionnaire applied between the months of September and October 2013. The data were analyzed quantitatively allowing checking two sets of hypotheses. The results indicate that some characteristics interfere significantly in satisfaction with care and as livestock feed. Keywords: Entrepreneurship. Pet shop. Market Analysis. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-10-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.unifor.br/rca/article/view/3696 |
url |
https://ojs.unifor.br/rca/article/view/3696 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.unifor.br/rca/article/view/3696/pdf |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Fortaleza |
publisher.none.fl_str_mv |
Universidade de Fortaleza |
dc.source.none.fl_str_mv |
Revista Ciências Administrativas; v. 21 n. 1 (2015) 2318-0722 reponame:Revista Ciências Administrativas (Fortaleza. Online) instname:Universidade de Fortaleza (UNIFOR) instacron:UNIFOR |
instname_str |
Universidade de Fortaleza (UNIFOR) |
instacron_str |
UNIFOR |
institution |
UNIFOR |
reponame_str |
Revista Ciências Administrativas (Fortaleza. Online) |
collection |
Revista Ciências Administrativas (Fortaleza. Online) |
repository.name.fl_str_mv |
Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR) |
repository.mail.fl_str_mv |
||revcca@unifor.br|| sergioforte@unifor.br |
_version_ |
1788165807603187712 |