Multi-Channel perspective of value in the service dominant logic of Marketing
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista Diálogo |
Texto Completo: | https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1216 |
Resumo: | The new logic of market(ing) action proposed in the Service Dominant Logic (SDL) by Vargo and Lusch (2004) focus service provision and value co-creation. In multi-channel perspective little is discussed. This relation among topics constitutes a gap for further research. Different systems of buyer-supplier relationship edge the question of integration. How to integrate the channells to generate greater value-in-use? How to provide best service system? Trying to answer this question, the suggestion is for an approach based in the SDL, as an oportunite to develop new propositions and to find solutions for some of marketing theories gaps that can better integrate the area of study. Understanding the SDL concepts and defining new patterns of analysis makes possible to study the multi-channel co-creative interaction among agents. Build as a theoretical paper, the study deals with some of the SDL and co-creation questions. |
id |
UNILASALLE-5_030550a667e3939a33dbf9ad91427a6c |
---|---|
oai_identifier_str |
oai:ojs.revistas.unilasalle.edu.br:article/1216 |
network_acronym_str |
UNILASALLE-5 |
network_name_str |
Revista Diálogo |
repository_id_str |
|
spelling |
Multi-Channel perspective of value in the service dominant logic of MarketingPerspectiva Multi-Canal de valor na lógica dominante do serviço em MarketingAdministração; Marketing; Serviço.Service Dominant Logic; Channel Integration; Value Co-Creation.Lógica Dominante do Serviço; Integração de Canal; Co-Criação de ValorThe new logic of market(ing) action proposed in the Service Dominant Logic (SDL) by Vargo and Lusch (2004) focus service provision and value co-creation. In multi-channel perspective little is discussed. This relation among topics constitutes a gap for further research. Different systems of buyer-supplier relationship edge the question of integration. How to integrate the channells to generate greater value-in-use? How to provide best service system? Trying to answer this question, the suggestion is for an approach based in the SDL, as an oportunite to develop new propositions and to find solutions for some of marketing theories gaps that can better integrate the area of study. Understanding the SDL concepts and defining new patterns of analysis makes possible to study the multi-channel co-creative interaction among agents. Build as a theoretical paper, the study deals with some of the SDL and co-creation questions.A nova lógica da ação de mercado(logia) proposta na Lógica Dominante do Serviço (LDS) por Vargo e Lusch (2004) é centrada na provisão de serviço e co-criação de valor. Pouco é discutido na perspectiva multi-canal. Esta relação entre tópicos constitui uma lacuna para pesquisas futuras. Sistemas diferentes da relação comprador-fornecedor desafiam a questão da integração. Como integrar os canais para geração de maior valor-em-uso? Como proporcionar melhores sistemas de serviço? Na tentativa de responder a estas questões, a sugestão é por uma abordagem baseada na LDS, como uma oportunidade de desenvolver novas proposições e encontrar soluções para algumas das lacunas teóricas de marketing que podem ser mais bem integrados com a área. Entender os conceitos da LDS e definir novos padrões de análise tornam possível o estudo das interações co-criativas dos agentes nos múltiplos canais. Construído como artigo teórico, este estudo lida com questões acerca da LDS e co-criação.Universidade LaSalle - Unilasalle CanoasBrambilla, Flávio Régio2013-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionConceitual; Ensaio teórico.application/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/121610.18316/1216Diálogo; n. 24 (2013); p. 105-1142238-90241519-3640reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEenghttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1216/997info:eu-repo/semantics/openAccess2017-04-26T13:12:12Zoai:ojs.revistas.unilasalle.edu.br:article/1216Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2017-04-26T13:12:12Revista Diálogo - Universidade La Salle (UNILASALLE)false |
dc.title.none.fl_str_mv |
Multi-Channel perspective of value in the service dominant logic of Marketing Perspectiva Multi-Canal de valor na lógica dominante do serviço em Marketing |
title |
Multi-Channel perspective of value in the service dominant logic of Marketing |
spellingShingle |
Multi-Channel perspective of value in the service dominant logic of Marketing Brambilla, Flávio Régio Administração; Marketing; Serviço. Service Dominant Logic; Channel Integration; Value Co-Creation. Lógica Dominante do Serviço; Integração de Canal; Co-Criação de Valor |
title_short |
Multi-Channel perspective of value in the service dominant logic of Marketing |
title_full |
Multi-Channel perspective of value in the service dominant logic of Marketing |
title_fullStr |
Multi-Channel perspective of value in the service dominant logic of Marketing |
title_full_unstemmed |
Multi-Channel perspective of value in the service dominant logic of Marketing |
title_sort |
Multi-Channel perspective of value in the service dominant logic of Marketing |
author |
Brambilla, Flávio Régio |
author_facet |
Brambilla, Flávio Régio |
author_role |
author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Brambilla, Flávio Régio |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
Administração; Marketing; Serviço. Service Dominant Logic; Channel Integration; Value Co-Creation. Lógica Dominante do Serviço; Integração de Canal; Co-Criação de Valor |
topic |
Administração; Marketing; Serviço. Service Dominant Logic; Channel Integration; Value Co-Creation. Lógica Dominante do Serviço; Integração de Canal; Co-Criação de Valor |
description |
The new logic of market(ing) action proposed in the Service Dominant Logic (SDL) by Vargo and Lusch (2004) focus service provision and value co-creation. In multi-channel perspective little is discussed. This relation among topics constitutes a gap for further research. Different systems of buyer-supplier relationship edge the question of integration. How to integrate the channells to generate greater value-in-use? How to provide best service system? Trying to answer this question, the suggestion is for an approach based in the SDL, as an oportunite to develop new propositions and to find solutions for some of marketing theories gaps that can better integrate the area of study. Understanding the SDL concepts and defining new patterns of analysis makes possible to study the multi-channel co-creative interaction among agents. Build as a theoretical paper, the study deals with some of the SDL and co-creation questions. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12-16 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Conceitual; Ensaio teórico. |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1216 10.18316/1216 |
url |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1216 |
identifier_str_mv |
10.18316/1216 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1216/997 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
dc.source.none.fl_str_mv |
Diálogo; n. 24 (2013); p. 105-114 2238-9024 1519-3640 reponame:Revista Diálogo instname:Universidade La Salle (UNILASALLE) instacron:UNILASALLE |
instname_str |
Universidade La Salle (UNILASALLE) |
instacron_str |
UNILASALLE |
institution |
UNILASALLE |
reponame_str |
Revista Diálogo |
collection |
Revista Diálogo |
repository.name.fl_str_mv |
Revista Diálogo - Universidade La Salle (UNILASALLE) |
repository.mail.fl_str_mv |
revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br |
_version_ |
1788165932671041536 |