Consumerism: analysis of a relation of consumption in the LGBT segment
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Diálogo |
Texto Completo: | https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/6094 |
Resumo: | This work aims to analyze the consumer actions in the LGBT segment with regard to the provision of services, aiming to verify if there is a relationship between situations of prejudice due to sexual orientation, dissatisfaction of marketing practices and consumer acts performed by LGTB public in virtual social networks. Methodologically, it was a descriptive research, with application of two online questionnaires to a non-probabilistic sample generated by the virtual snowball method. Among the results, it was evident the preference to manifest the unsatisfactory experience in virtual social networks than to resort to somebody to protect the rights of the consumer. For respondents, resorting to social media does not solve the previous problem, but prevents other people in this segment from experiencing the same constraint and still alert companies to be attentive to the conduct of their employees, preventing the loss of customers due to prejudiced acts. |
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Consumerism: analysis of a relation of consumption in the LGBT segmentConsumerismo: análise de uma relação do consumo no segmento LGBTConsumerismconsumptionLGBThomophobiasocial networksConsumerismoconsumoLGBThomofobiaredes sociaisThis work aims to analyze the consumer actions in the LGBT segment with regard to the provision of services, aiming to verify if there is a relationship between situations of prejudice due to sexual orientation, dissatisfaction of marketing practices and consumer acts performed by LGTB public in virtual social networks. Methodologically, it was a descriptive research, with application of two online questionnaires to a non-probabilistic sample generated by the virtual snowball method. Among the results, it was evident the preference to manifest the unsatisfactory experience in virtual social networks than to resort to somebody to protect the rights of the consumer. For respondents, resorting to social media does not solve the previous problem, but prevents other people in this segment from experiencing the same constraint and still alert companies to be attentive to the conduct of their employees, preventing the loss of customers due to prejudiced acts.Este trabalho objetiva analisar as ações consumeristas no segmento LGBT com relação à prestação de serviços, visando verificar se existe relação entre situações de preconceito devido à orientação sexual, insatisfação das práticas mercadológicas e atos consumeristas realizados pelo público LGTB nas redes sociais virtuais. Metodologicamente foi uma pesquisa descritiva, com aplicação de dois questionários online a uma amostra não probabilística gerada pelo método bola-de-neve virtual. Dentre os resultados, ficou evidente a preferência por manifestar a experiência insatisfatória nas redes sociais virtuais do que recorrer à algum órgão de proteção aos direitos do consumidor. Para os respondentes, recorrer às mídias sociais não resolve o problema anterior, mas evita que outras pessoas deste segmento passem pelo mesmo constrangimento e ainda alerta às empresas para que fiquem atentas às condutas dos seus funcionários, evitando que a perda de clientes devido a atos preconceituosos.Universidade LaSalle - Unilasalle Canoas2020-08-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/609410.18316/dialogo.v0i44.6094Diálogo; n. 44 (2020); p. 63-772238-9024reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEporhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/6094/pdfCopyright (c) 2020 Diálogoinfo:eu-repo/semantics/openAccessCamargo, Luana MirandaLopes Costa, Barbara ReginaAraújo, Richard Medeiros de2022-12-28T17:04:04Zoai:ojs.revistas.unilasalle.edu.br:article/6094Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2022-12-28T17:04:04Revista Diálogo - Universidade La Salle (UNILASALLE)false |
dc.title.none.fl_str_mv |
Consumerism: analysis of a relation of consumption in the LGBT segment Consumerismo: análise de uma relação do consumo no segmento LGBT |
title |
Consumerism: analysis of a relation of consumption in the LGBT segment |
spellingShingle |
Consumerism: analysis of a relation of consumption in the LGBT segment Camargo, Luana Miranda Consumerism consumption LGBT homophobia social networks Consumerismo consumo LGBT homofobia redes sociais |
title_short |
Consumerism: analysis of a relation of consumption in the LGBT segment |
title_full |
Consumerism: analysis of a relation of consumption in the LGBT segment |
title_fullStr |
Consumerism: analysis of a relation of consumption in the LGBT segment |
title_full_unstemmed |
Consumerism: analysis of a relation of consumption in the LGBT segment |
title_sort |
Consumerism: analysis of a relation of consumption in the LGBT segment |
author |
Camargo, Luana Miranda |
author_facet |
Camargo, Luana Miranda Lopes Costa, Barbara Regina Araújo, Richard Medeiros de |
author_role |
author |
author2 |
Lopes Costa, Barbara Regina Araújo, Richard Medeiros de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Camargo, Luana Miranda Lopes Costa, Barbara Regina Araújo, Richard Medeiros de |
dc.subject.por.fl_str_mv |
Consumerism consumption LGBT homophobia social networks Consumerismo consumo LGBT homofobia redes sociais |
topic |
Consumerism consumption LGBT homophobia social networks Consumerismo consumo LGBT homofobia redes sociais |
description |
This work aims to analyze the consumer actions in the LGBT segment with regard to the provision of services, aiming to verify if there is a relationship between situations of prejudice due to sexual orientation, dissatisfaction of marketing practices and consumer acts performed by LGTB public in virtual social networks. Methodologically, it was a descriptive research, with application of two online questionnaires to a non-probabilistic sample generated by the virtual snowball method. Among the results, it was evident the preference to manifest the unsatisfactory experience in virtual social networks than to resort to somebody to protect the rights of the consumer. For respondents, resorting to social media does not solve the previous problem, but prevents other people in this segment from experiencing the same constraint and still alert companies to be attentive to the conduct of their employees, preventing the loss of customers due to prejudiced acts. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/6094 10.18316/dialogo.v0i44.6094 |
url |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/6094 |
identifier_str_mv |
10.18316/dialogo.v0i44.6094 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/6094/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Diálogo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Diálogo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
dc.source.none.fl_str_mv |
Diálogo; n. 44 (2020); p. 63-77 2238-9024 reponame:Revista Diálogo instname:Universidade La Salle (UNILASALLE) instacron:UNILASALLE |
instname_str |
Universidade La Salle (UNILASALLE) |
instacron_str |
UNILASALLE |
institution |
UNILASALLE |
reponame_str |
Revista Diálogo |
collection |
Revista Diálogo |
repository.name.fl_str_mv |
Revista Diálogo - Universidade La Salle (UNILASALLE) |
repository.mail.fl_str_mv |
revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br |
_version_ |
1800217362523226112 |