Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Thesis Juris |
Texto Completo: | https://periodicos.uninove.br/thesisjuris/article/view/16974 |
Resumo: | Advertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code. |
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Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystemGreenwashing e sua configuração como publicidade enganosa e abusiva sob a perspectiva do microssistema de proteção e defesa do consumidorMisleading advertisingAbusive advertisingConsumerGreenwashingPublicidade enganosaPublicidade abusivaAdvertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code.A publicidade é uma atividade lícita, entretanto algumas espécies de publicidade foram expressamente proibidas pelo Código de Defesa do Consumidor (publicidade enganosa e abusiva). Configura-se greenwashing quando os fornecedores atribuem a si próprios ou a seus produtos e serviços, uma imagem de adequação ambiental e preocupação com o meio ambiente que não condiz com a realidade. Objetiva-se demonstrar como esse tipo de prática pode configurar publicidade enganosa e abusiva sob a perspectiva da legislação. Como metodologia utiliza-se de uma pesquisa aplicada, com abordagem hipotético-dedutiva e qualitativa, e com objetivo descritivo. A depender da forma em que a mensagem é veiculada, o greenwashing pode configurar tanto a publicidade enganosa (por comissão e por omissão) quanto a publicidade abusiva, nos termos do artigo 37 do Código de Defesa do Consumidor.Universidade Nove de Julho - Uninove2020-06-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/thesisjuris/article/view/1697410.5585/rtj.v9i1.16974Revista Thesis Juris; v. 9 n. 1 (2020): (jan./jun.); 104-1202317-3580reponame:Revista Thesis Jurisinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEporhttps://periodicos.uninove.br/thesisjuris/article/view/16974/8268Copyright (c) 2020 Revista Thesis Jurishttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessAlves, Fabricio Germano2020-06-23T22:57:25Zoai:ojs.periodicos.uninove.br:article/16974Revistahttps://periodicos.uninove.br/thesisjurisPRIhttps://periodicos.uninove.br/thesisjuris/oaithesis@uninove.br2317-35802317-3580opendoar:2020-06-23T22:57:25Revista Thesis Juris - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem Greenwashing e sua configuração como publicidade enganosa e abusiva sob a perspectiva do microssistema de proteção e defesa do consumidor |
title |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
spellingShingle |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem Alves, Fabricio Germano Misleading advertising Abusive advertising Consumer Greenwashing Publicidade enganosa Publicidade abusiva |
title_short |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
title_full |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
title_fullStr |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
title_full_unstemmed |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
title_sort |
Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem |
author |
Alves, Fabricio Germano |
author_facet |
Alves, Fabricio Germano |
author_role |
author |
dc.contributor.author.fl_str_mv |
Alves, Fabricio Germano |
dc.subject.por.fl_str_mv |
Misleading advertising Abusive advertising Consumer Greenwashing Publicidade enganosa Publicidade abusiva |
topic |
Misleading advertising Abusive advertising Consumer Greenwashing Publicidade enganosa Publicidade abusiva |
description |
Advertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/thesisjuris/article/view/16974 10.5585/rtj.v9i1.16974 |
url |
https://periodicos.uninove.br/thesisjuris/article/view/16974 |
identifier_str_mv |
10.5585/rtj.v9i1.16974 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/thesisjuris/article/view/16974/8268 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Thesis Juris https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Thesis Juris https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
Revista Thesis Juris; v. 9 n. 1 (2020): (jan./jun.); 104-120 2317-3580 reponame:Revista Thesis Juris instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Revista Thesis Juris |
collection |
Revista Thesis Juris |
repository.name.fl_str_mv |
Revista Thesis Juris - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
thesis@uninove.br |
_version_ |
1800218169605881856 |